Unlock Your Business Potential with Odoo Software Solutions

Odoo Software Solutions

Odoo apps offer automation and optimization features that significantly enhance business productivity. These features reduce the need for manual input, minimizing the risk of human error and freeing up resources for more strategic tasks. For example, the Sales App generates quotations and sales orders automatically, while the Accounting App records transactions based on predefined rules, saving considerable time and effort.

Odoo apps optimize operations across various departments, automate tasks, streamline workflows, and reduce errors for time and cost savings. Additionally, Odoo fosters collaboration and supports data-driven decision-making.

I. Understanding Odoo Software:

Odoo apps are a suite of business applications designed to seamlessly handle operational needs, streamline operations, enhance data accuracy, and enable real-time decision-making by automating processes across departments.

Odoo provides a wide range of applications to meet various business needs. Here are some popular ones:

- Sales App: This app automates your sales process, from quotations to sales orders, and manages your product catalog.

- CRM App: It helps businesses manage relationships with their customers. With this app, you can track leads, close opportunities, and get accurate forecasts.

- Inventory App: It offers real-time management of your warehousing, making inventory operations efficient and error-free.

- Accounting App: From managing bills and expenses to bank synchronization, fiscal reports, and multi-currency support, this app simplifies your accounting tasks.

- HR App: It handles everything related to your employees, from recruitment, expense management, and appraisals, to timesheets.

- eCommerce App: It offers a platform for you to sell your products online and integrates with other Odoo apps for seamless operations.

- Manufacturing App: This app provides a modern solution to manage your manufacturing operations, with features like Bills of Material, Routings, and Work Orders.

- Project Management App: Manage your projects easily with tasks, planning, Gantt charts, and more.

- Marketing Automation App: This app lets you automate your marketing tasks, track your marketing costs, and measure the return on investment.

Odoo offers numerous applications to personalize your operational ecosystem, eliminating data silos, improving process efficiency, and enabling a holistic view of operations.

II. Flexibility and Scalability of Odoo Apps

Flexibility and scalability make Odoo apps stand out in the competitive world of business software solutions. Odoo's modular architecture allows businesses, whether they are startups or established enterprises, to start with the necessary applications and add more as they grow. This means businesses can adapt their software setup to match their growth instead of outgrowing their initial systems.

Each app in the Odoo ecosystem is customizable to fit specific business needs. For instance, the Sales App can be tailored to match your sales process, and the HR App can be configured to align with your company's HR policies.

In terms of scalability, as your business grows and evolves, you will likely face new challenges and operational requirements. Odoo's extensive portfolio of apps ensures that as these new needs arise, there is an app or combination of apps to address them. This scalability will protect your investment in the platform, ensuring that Odoo grows with your business and continues to provide value in the long run.

III. Benefits of Using Odoo Software:

Odoo apps integrate business departments, ensuring real-time data flow, boosting productivity, and eliminating manual errors. Further benefits include:

- Enhanced Productivity with Odoo Apps: Odoo apps have automation and optimization features that significantly enhance business productivity. The automation features of Odoo apps reduce the need for manual input, thereby minimizing the risk of human error and freeing up resources for more strategic tasks. For instance, the Sales App can auto-generate quotations and sales orders, while the Accounting App can automatically record transactions based on predefined rules, thus saving considerable time and effort.

- Optimization features that streamline processes: The Odoo apps have optimization features that streamline processes, leading to operational efficiency. For instance, the Inventory App optimizes warehouse management with a smart double-entry inventory system, reducing stock levels and avoiding stock-outs. Similarly, the HR App optimizes workforce management with features such as automatic scheduling, simplifying the creation and management of employee schedules.

- Data-driven Decision Making with Odoo Apps: Odoo apps gather data from multiple business operations and provide real-time analytics, reports, and insights. For instance, the Sales App monitors sales performance, identifies top-selling products, and profiles customer buying habits. In the same way, the Accounting App examines financial data to create cash flow statements, balance sheets, and profitability reports.

Real-time reports help make informed business decisions, predict future trends, and achieve organizational goals precisely and confidently.

Odoo apps present data in an easy-to-understand format using visual aids such as graphs, charts, and dashboards. This makes complex data clear to all organization members, regardless of their technical expertise. It also transforms data into a powerful tool for decision-makers.

- Cost-effective Solution with Odoo Apps: Odoo apps are cost-effective as they eliminate the need for multiple software subscriptions. Businesses usually require various software solutions for different operational areas like CRM, sales, accounting, HR, etc. Each software has its subscription cost, and the cumulative expense can be substantial, especially for small and medium-sized enterprises.

Odoo provides a comprehensive suite of integrated apps that cover all business functions. This eliminates the need for multiple software solutions. This reduces overall software costs and simplifies software management, as there is only one platform to maintain.

Odoo integrates various business functions, eliminating costly data migration between systems. It offers a cost-effective solution for businesses of all sizes.

IV. Popular Odoo Apps for Different Business Functions:

- Odoo's Sales and CRM apps streamline sales operations, automate key processes, and enhance customer relationships. The Sales app simplifies selling with features like product configuration and eSignature. The CRM app provides a comprehensive solution for managing leads and opportunities, allowing businesses to easily track leads, schedule follow-up activities, and monitor sales performance.

With real-time data flow between the apps, the sales team can stay informed about customer interactions, order status, and inventory levels. Overall, Odoo's Sales and CRM apps provide businesses with tools to manage sales activities, automate tasks, provide insights, and engage with customers, driving sales growth and achieving objectives.

- Odoo's Accounting App simplifies financial management with tools to streamline and automate accounting tasks, including invoicing, recurring billing, and automatic follow-ups for timely payments and improved cash flow.

- The Expense Tracking feature allows businesses to efficiently track and manage all expenses by categorizing them.

- Odoo excels in warehouse management, with features like multi-warehouse support, location management, and efficient goods routing. Its double-entry system ensures complete traceability from supplier to customer.

- Odoo's Inventory Management App simplifies inventory control and enhances operational efficiency by providing real-time visibility into stock levels, automating procurement, and optimizing warehouse operations. This ensures businesses can manage their inventory and operate more smoothly.

- Odoo's Project Management App is a versatile tool that makes task delegation, progress tracking, and resource management easy. With its visual and intuitive interface, managers can assign tasks to team members and track progress by setting up stages for each project, while tasks can be moved from one stage to another by simple drag-and-drop. Alerts and notifications ensure team members stay updated about task changes and deadlines. The app also provides insightful features like timesheet support and forecast reporting, allowing for better resource utilization and efficient planning and allocation of resources.

- Odoo's suite of Human Resources apps centralizes employee-related information and streamlines HR processes, including leave management, performance evaluations, recruitment, expenses, and fleet management. These apps collectively improve employee engagement and foster a positive work environment.

V. Success Stories: Real-life Examples of Odoo App Implementations:

- Case Study: Stellar Industries - Stellar Industries, a top manufacturer of truck-mounted equipment, chose Odoo to streamline their operations. The Inventory Management app provided visibility into stock levels across locations, reducing overstocking and preventing stock-outs. Real-time tracking resulted in cost savings and improved efficiency.

- Testimonial: Brian Smith, CEO of TechFlow - "Odoo's Project Management App revolutionized the way we manage our projects at TechFlow. The intuitive interface allows for easy task delegation, and the various view options provide a clear illustration of task allocations and deadlines. The timesheet feature has made resource utilization transparent, and the forecast reporting has significantly improved our planning process. Our productivity has seen a significant boost since we started using Odoo."

- Case Study: Green Earth Organics - Green Earth Organics, an organic food delivery company, implemented Odoo's HR suite to manage their growing workforce. The Employee app gave them a centralized platform to store and access all employee-related information. The Leave Management App streamlined their leave processing system, reducing administrative workload. The Appraisal app automated their performance evaluation process, ensuring timely and comprehensive reviews.

- Testimonial: Jane Doe, HR Manager at Delta Solutions - "Odoo's HR apps have been a game-changer for us at Delta Solutions. They not only simplified our HR processes but also improved our employee engagement. The centralized database for employee information, easy leave management, and automated performance evaluations are some of the features we cannot imagine working without. Odoo has indeed fostered a positive work environment at Delta Solutions."

PRICING & PLANS

Odoo has hundreds of apps available through three subscription plans:

- One App Free: With the free plan, you get one app forever and unlimited users. All apps are scalable, meaning whatever app you choose for a free account will also include all supporting apps for free. So as your needs grow, supporting apps can be added without additional cost.

- Standard: You have access to all apps for $24.90 per month, paid annually, or $31.10 if paid monthly.

- Custom: All apps are also available with the Custom plan plus an option of online or on-premises software. Plus, the apps can be used for multi-companies. The cost is $37.40 monthly if paid annually—otherwise, $ 46.70.

Conclusion:

Odoo offers a suite of applications that can simplify complex business tasks and enhance efficiency. Companies of all sizes and industries have harnessed the transformative power of Odoo to overcome operational challenges, streamline processes, and foster growth. With an extensive range of applications, each uniquely designed to cater to different aspects of business operations, we encourage you to explore the possibilities and see how they can serve your business needs. Start deploying the power of Odoo's applications today and take that decisive step toward operational excellence.

https://digitalchowder.com/unlock-your-business-potential-with-odoo-software-solutions/

6 Steps to Building A Website for Your Small Business

Introduction

You need a website to promote your business but can't afford to pay someone to build it for you. What are you to do? Your first option is to recognize that being an expert web developer is unnecessary to build your website. Read on to learn six critical steps to building a website. We will point you toward some of the needed resources along the way.

Research the type of website and features you need 

When you're ready to build a website, the first step is to do your research. There are many different types of websites, and it's crucial to pick the one that's right for you. You'll need an eCommerce website to sell products or services. If you're a blogger or writer, you'll need a site that's easy to update and add new content. And if you're promoting a brand or business, you'll need a professional site that's easy to navigate.

Once you've figured out what website you need, the next step is determining what features are important to you. Do you need a shopping cart? A contact form? A blog? A newsletter sign-up? Take some time to figure out what you need, and then start looking for a web builder with all the needed features.

Select a Web Builder and Web Host

Once you have determined the type of website you need and some of its requirements, the next step will be to assess your web builder. Here I'm referring to the application you will use to build the site. Knowing what web builder you will use will help you decide on a web host.

A web host is a service that leases storage space on its servers. Web servers have software specific for connecting or broadcasting websites to the internet. You will need a web host to make your website available online. The storage space and bandwidth required will determine the service's cost. 

As suggested above, a site with a shopping cart will be more data-driven than one primarily used for blogging. Therefore, the shopping cart will use more bandwidth than the blog.

While storage and bandwidth are factors to consider when selecting a web host, your web builder will be another factor.

In its article, "10 Best Website Builders for Small Business: Compared for 2022," WebsiteBuilderExpert recommends these five web builders for small businesses:

- Wix– Best small business website builder.

- Squarespace– Best for building your brand.

- GoDaddy– Best for businesses that need to get online quickly.

- Weebly– Best for value for money.

- Zyro– Best for business basics.

Each of these five builders is part of a web hosting service package. Each is respected, and each is drag-N-drop in functionality, thus easy to use. Using Wix as an example, Wix is a hosting service. For $22 per month, you get a free domain and free SSL certificate for one year, plus the web builder. You also get 5 GB of storage and one hour of video play. The video play is their way of limiting bandwidth.

WebsiteBuilderExpert ranks Wix in this list of builders, so it is a quality builder, as are the others.

I will discuss WordPress in a different category, which is not on the list but is one of the most popular platforms for building websites. WordPress is independent of any web hosting service. That said, some hosting services cater specifically to WordPress. Two of these are Siteground and Bluehost. These two services are special WordPress tools included in their service.

Pick A Domain Name

A domain name is what identifies your website on the internet. The name must be registered with a domain service and configured to locate your website when entered into a browser. A fee is required to register the domain name and is due annually to remain active. While specific sought-after names can be expensive, the typical cost is around $15 annually.

Choosing the right domain name for your business is vital for several reasons.

- First, it's one of the first things potential customers will see when looking for your site. Therefore, you want to ensure that it's easy to remember and relevant to your work.

- Second, the domain name is a crucial part of your branding. It should be unique and reflect the image that you want to project.

- Third, you'll want to choose an available domain name.

- Finally, you will want a domain name with good keyword value.

What is a keyword? A keyword is a term that best describes the content on your page or post. It's what you want to rank for when people search for that keyword or phrase in Google or other search engines. So, when they search, your page should come up. Several keywords may describe a page's content. In this case, you will want to use multiple keywords. Multiple keywords will broaden the search possibilities for finding your content.

Based on the name and nature of your business, there will be words that best describe your business and perform well in search engine search results. Therefore, doing keyword research to find a good keyword to base your domain name on could be profitable. Some services offering free keyword research are Keywords Everywhere and Ubersuggest.

Create Your Website Content

Creating your website content can be a fun and rewarding experience or a real chore. It will depend on your skills and interests. Even if you know what you want to say, you may be at a loss for how to say it. How can you say it using good grammar and sentence structure while capturing the attention of your audience?

How to say what I want to say is where it becomes a chore for me. But I have discovered some tools that do much of the hard work for me and allow me to post content confidently:

- Jasper ai - Jasper uses artificial intelligence to generate content and word it clearly and engagingly.

- Grammarly - As its name suggests Grammarly addresses spelling, grammar, and sentence structure. If you subscribe to the Jasper service, Grammarly will come with it. I subscribe to Grammarly separately, allowing me to use it wherever I write, even in email. As I write, it is there offering corrections and making suggestions. I don't need a proofreader to catch what I have missed when I complete an article. Grammarly has my back.

- Ubersuggest - Regarding writing content, Jasper and Grammarly are adequate. Ubersuggest is a multi-tasker. As I mentioned above, it does keyword research. But it also does website analysis and offers SEO help to increase traffic to your website. It has yet another feature for which I suggest it in this context. It, too, has an AI writer. Though it is not as robust as Jasper, it is beneficial in giving help with content. If I need a boost to start writing on a topic, I go there first to 'prime the pump.'

Add Images

A website without images can be a very dull site, indeed! At least visually. But where can you find images, photos, or videos that are free or inexpensive, about which you can be confident you have permission to use?

We all know about Google Images, a rich storehouse of graphic content. But which images can you use on a website, and which are prohibited? You can contact the content owner, but that takes time, and you may or may not receive a prompt reply. So I rely on four services:

- Graphic River - A combination of free and paid downloads.

- Unsplash - https://unsplash.com/ - Also a combination of free and paid downloads.

- Pond5 - Pond5 offers both a subscription and a pay-per-use approach. I usually pay, at most, $2.50 for an image.

- Canva - Canva is an excellent source for downloading images, but I use it primarily for graphic design. There is a free version that has some limitations. The principal limit is the inability to download a high-quality version of the image I want. Higher-resolution downloads require a fee. I use the Pro version, which gives me every advantage I want. It costs $119.99 annually.

Launch your website!

So you've built your website and are ready to show it to the world. Congratulations! Publishing your site can be daunting, but you can make it go smoothly with some preparation. Here are a few things to keep in mind as you launch your website:

- First, Double-check your site for any broken links or errors. Nothing is more frustrating for a visitor than clicking a link and getting an error message. Before you go live, test your links to ensure they work.

- Next, take a look at your site's design and layout. Is everything easy to find and navigate? Is the overall look and feel professional and polished? If not, make some changes before you launch.

- Finally, once your site is up and running, promote it! Let people know where to find your site and what they can expect to see there. Use social media, email marketing, and other strategies to get the word out. Launching a successful website takes effort and planning, but it's ultimately worth it. With these tips, you're on your way to a successful launch!

Conclusion

So there you have it - a simple guide to creating your website. Do the research, choose the right web host and domain name, and produce quality content. You will then be well on your way to having a successful website that reflects your business in the best possible light.

Have questions or comments? Leave them for us in the comment section below or use our contact form.

https://digitalchowder.com/6-steps-to-building-a-website-for-your-small-business/

5 Free Email Marketing Tools to Help You Grow Your Business

(We independently select these products — if you buy from one of our links, we may earn a commission.)

Free Email Marketing Tools to Help Your Business

If you're looking for ways to grow your small business, email marketing is a great place to give attention. With the free email marketing tools we will highlight in this blog, you can create beautiful newsletters, schedule automated emails, and track conversions. But first, let's discuss the question of why use email marketing.

Why Use Email Marketing

If you are not currently using email marketing with your home business, take a minute to read further and consider or re-consider adding it to the arsenal of marketing tools for cultivating active customers. You may have already considered using email marketing and rejected it in favor of social media or another venue. Allow me to suggest that you may not be properly framing the use of email versus another approach. The argument should not be one of either/or. It is not email versus social media or some other form, but email AND social media or another format. The two are not competing for marketing methods but complementary techniques.

Social media and SEO strategies are methods for driving traffic to your business site or page, but they are not necessarily the best methods for making customers of those who show up at your site or on your page. That is where email marketing can contribute. Campaign Monitor published data comparing email with social media. According to their statistics, the average click-through rate on social media is roughly 2.5%. Meaning that out of every 100 visitors to your content, 2-3 people will click on the item you are pitching to them. Even then, they are not yet customers. So far they have just decided to check further. They have not yet decided to buy or do whatever you're asking them to do.

Email, on the other hand, has an open rate of between 15-25%. In other words, 6-10 times greater than the response rate of social media. This is not such a head-scratcher when you consider that the email is going to people who have chosen to receive your emails. They already have a positive impression of your product or content. You have at least a slight relationship with them and none with most of those coming to your site. The longer someone remains on your email list and receives contact from you, the greater your relationship. So they are already predisposed to open a link in your email.

Another interesting data from Campaign Monitor is that email generates $38 for every $1 spent on it. An amazing 3800% ROI. So maybe it is worth rethinking your use of email marketing.

As you consider using email, your challenge will be determining how to glean those potential emails from people who appear at your site or page. Consider this. Your advertising dollars on Facebook or Twitter will only benefit you if you continue paying them. Whatever activity you generate with an ad campaign will not be repetitious once the campaign is finished. At least, for the most part. Another ad campaign will be required to get another uptick in activity that is similar. But you can send emails regularly with little cost and gain 6-10 times the results of your ad campaign. Might the wise thing be to put some or even most of your advertising money into building your email list without spending nearly as much overall on advertising?

I would say that email marketing is an essential consideration for any business. It's the best way to keep in touch with your customers and tell them about new products, services, or discounts. But it's more than just sending out mass emails. With the services described below, you can personalize your messages, making them more relevant for each email list segment.

Email campaigns allow you to:

- Target a specific audience

- Reach a large number of people

- Spend less to produce and send

- Customize them to fit the needs of each recipient

Should You Use An Email Marketing Service?

So if it is a good idea to use email marketing to enhance customer relations, is it also a good idea to use an email marketing service to manage your email marketing? My answer to this is yes. Here are some reasons why I think it to be a good idea. But after reading the reasons, I believe it to be a good idea; I will also suggest a hybrid approach in which you might use a combination. In other words, combine the use of a marketing service with the help of an SMTP relay service.

Case for Using An Email Marketing Service:

Arguably the best reason to use a marketing service is to comply with the CAN-SPAM Act of 2003. This was an act of congress attempting to cut down on the onslaught of spam emails. The act established compliance standards for authentic bulk email practices instead of SPAM emails. By using a service, there is the assurance of complying with these standards. All of the services operate in strict compliance since their business relies on them. 

Another side to this issue is working with standards established by email and internet service providers to avoid spam filters. Working with marketing services will give confidence that your emails will make their way to your recipients' inboxes. Besides knowing how to navigate the filters set up by these providers, the providers also recognize reputable marketing services. They are less likely to mark emails coming through as spam.

Other advantages -

- Templates - Each service has pre-designed templates and drag-and-drop design tools to edit the templates. This provides a simple but quality email design that complies with CAN-SPAM and Email & Internet Service Provider standards. The designs are also aimed at higher open rates. Just as important is that these templates will work with all email clients and software. You can be assured it will work in Outlook, Hotmail, Gmail, Yahoo, or any other client.

- List Management - Another great reason to use a marketing service is that you don't have to give thought to managing your email list, regardless of its size. Connect your website opt-in forms to the service, and each new address is added automatically. And if a person chooses to be removed from the list, it goes through the service, and you receive a notice.

- Analytics - A third important reason to use a marketing service is analytics. All the essential information you need is available. Who opened that last email? Who clicked on the links, and which links did they choose? While you can pay little attention to list management, leaving it all up to the service, you will want to pay close attention to analytics. Using this information you will know better what works and what doesn't.

Use of A Hybrid Marketing Approach:

By hybrid marketing approach, I'm referring primarily to a combination between a marketing service and an SMPT relay service. First I need to explain what an SMPT relay is.

SMTP stands for "Simple Mail Transfer Protocol."Email servers use these protocols to transfer e-mail messages and attachments over the internet. Whether using your private email server or a public one such as Gmail, SMTP is a secure connection between that server and the internet. While you can set up your server, you will not be able to send emails securely without SMTP. 

It is possible to send email from a private server using the SMTP settings of a personal email account you may have with Gmail or another email provider, but there will be restrictions. Only a certain number of emails can be sent per hour or per day. If you try to send more emails than the number permitted, your account will be blocked.

Using your email server to send a secure email to thousands of recipients is impossible. And if you attempt to send an unsecured email, bypassing SMTP, recipients will block it, and your domain will likely be blacklisted. This is where SMTP relays come in. You can use your email server to send to thousands of recipients by using the SMTP settings of the relay. And the cost will be less than that of the marketing services. But neither are you getting all the features of the marketing service.

  Using a relay is not for everyone. For many, the technical requirements of setting up a personal email server by coding your server would be too great. And even if you use a software package ready to go out of the box, too much time and effort are required. Additionally, unless you have an email list of more than 2,000, it just doesn't make sense. The free marketing services will adequately meet your needs.

So why might you want to use an SMPT relay service?

There are savings with an SMPT relay service, but you will not have campaign management tools essential to carry out a marketing campaign. But these campaign tools are not as necessary with your highly engaged recipients as with those less engaged. More engaged recipients could be routed through an SMTP relay, while those needing more encouragement could be assigned to the campaign management service.

Using this approach, you are saving with those who are more engaged and paying for the more expensive management tools to reach the less involved. Again, this makes the most sense when you have large numbers in your email list. For example, using a relay service such as Sendgrid, for $19.95, you can send up to 50,000 emails per month. This could be one mailing to 50,000 recipients, five mailings to 10,000 recipients, or another combination that equals 50,000 for the month.

By comparison, MailChimp charges are based on the number of contacts in your mailing list. With 10,000 contacts, the lowest cost plan would charge $87 per month and allow ten mailings. While this provides 100,000 emails per month, the cost is the same even if you send only one mailing. So a list of 10,000 contacts costs $87 per month with MailChimp and $19.95 per month with Sendgrid.

A Comparison of 5 Email Marketing Services

About Free Plans

All five email marketing services listed in this blog have a free plan with additional plans available to accommodate more extensive, more extensive lists and more advanced features. This is an excellent approach for small home businesses allowing them to start free in the early days when their mailing lists are small and progress to paid plans as they grow.  When your business has grown to need a paid plan, you know whether that service is a good fit for your business.

As you read through each service below, be on the lookout for those that offer full features in their free plans. Thus, the main difference between free and paid will be the number of emails you send.

MailChimp

MailChimp is an easy-to-use email marketing service that allows you to easily manage your contacts, build campaigns, and automate your business processes. It also offers a variety of features that make it easier than ever to design and deliver high-quality emails.  Business News Daily has chosen MailChimp as the best email marketing software for beginners. 

Mailchimp's free plan includes:

- Up to 500 contacts, with 10,000 sends per month

- A daily limit of 2,000.

- 1-step automation - This feature allows you to place sign-up forms on your website that are automatically stored in your Mailchimp account and tagged as you indicate.

- Marketing CRM - Customer relationship management (CRM) helps to create stronger connections with your customers. An audience dashboard enables you to learn the individual preferences of those in your list, making it possible to address specific preferences in subsequent mailings.

- Landing Pages - The free account includes free website and landing page hosting. In addition, free landing page templates are provided, allowing a tight integration for CRM.

- Social posting - Enables posting on your social accounts.

- Facebook & Instagram ads - An ad tool for Facebook & Instagram to help design and optimize ads.

- Postcards - Allows sending physical postcards

With a list of 500 contacts, you could send 20 emails per month to your list. You are also limited to one audience, meaning one contact list. This will place some limitations on personalizing your emails. But since you can add tags to those in your list, you still have some segmentation options.

Design Tools include:

- Creative Assistant

- Content Studio

- Basic email templates

MailChimp Integrations:

- WordPress

- QuickBooks

- Shopify

- Stripe

- Zendesk Activity

- LinkedIn

- Facebook

- Formstack

- SurveyMonkey

- Many more

Benchmark

Business News Daily designated Benchmark as the best email marketing software for "Ease of Use." It, too, has a free plan that:

Benchmark's free plan includes:

- Up to 500 contacts

- 3,500 emails per month

- Basic Email Marketing

- Lite Marketing Automation

- Simple Lead Generation

- Basic Reporting

Email Marketing:

- Drag & Drop Email Builder

- Responsive Email Templates

- Smart Content

- RSS Email Campaigns

- List Management

- Basic Segmentation

- Responsive Templates

- Signup Forms

- Basic Drip Campaigns

Additional Features:

- Email Delivery Management

- Basic Drip Campaigns

- Sign-Up Forms

- Polls & Surveys

- Live Engagement Reports

- Opens by Hour Reports

Given the limited number of contacts and monthly emails, Benchmark's free plan is definitely for the small business just getting started. Should these limitations be too restrictive, the first step into a paid plan costs $13 per month for 500 contacts, but an unlimited number of emails sent p

If the size of your contact list and the number of emails allowed each month is your primary concern, MailChimp will be the obvious choice compared to Benchmark. If not, your concerns will lie more with the marketing, design, or other features offered. I have listed most of those features here for both services, but you will want to go to the sites to get more into the details.

Another feature you may be interested in is the integrations with services outside Benchmark. Here are just a few of the Benchmark integrations, but there are many more:

- WordPress

- Google

- Facebook

- Flickr

- Zapier

- PayPal

- Shopify

- ZOHO

- many more



AWeber

AWeber's free plan is similar to MailChimp and Benchmark. It allows up to 500 contacts and 3,000 emails per month. AWeber has only two plans, Free and Pro. The Pro plan gives all features the service has to offer and starts at $16.15 per month with a limit of 500 contacts or subscribers. Once you subscribe to the Pro plan, you are on a sliding scale based on the number of subscribers. Everything else remains the same. This includes an unlimited number of emails each month. When the number of subscribers exceeds 500, you begin paying $26.15 per month for up to 2,500 subscribers.

With the focus of this blog on free plans, I will list only those features that come with the free plan:

Usage:

- Subscriber limit - 500

- Email sends - 3,000/mo

- List profiles - 1

Email:

- Create and send newsletters

- Email automation

- RSS to email

- Drag-and-drop email builder

- 100s of email templates

- HTML emails

- Dynamic content

- AMP emails

- Hosted broadcast archive

- Thousands of professional images

Landing Pages:

- Sell Products and Services with AWeber Ecommerce

- Unlimited landing pages

- Beautiful landing page templates for a variety of goals

- Thousands of professional images

- Video landing pages

- Buy and connect domains

- Google Analytics

List Building:

- Sign up forms

- WordPress plugin

Segmentation:

- Tagging subscribers

- Send to basic segments

Reporting:

- Simple subscriber and message analytics

AWeber Ecommerce:

- Sell products and services

- Subscriptions and payment plans

- Sales tracking

- Purchase tagging

Integrations:

- Facebook

- PayPal

- WordPress

- Shopify

- WooCommerce

- Hundreds more integrations

iContact

Again, I will start with the number of contacts and emails with the free plan. iContact looks very similar to the previous services:

- Up to 500 Contacts

- Up to 2,000 Sends per month

iContact has only one other plan beyond the free plan,, the Advanced one. As with aWeber services, once you are in this Advanced plan, you receive every feature the service offers and pay based on the number of contacts in your list. So when your list exceeds 500, you move into the advanced plan, starting with a limit of 1,500 contacts and unlimited emails. At this level, the plan costs $23 per month.

Features included in the free plan include:

Email Marketing:

- Drag & Drop Editor

- HTML Editor

- Template Library

- Stock Image Library

- In-line Photo Editing

- A/B Split Testing

Automation:

- Automation Editor

- Targeted Automation Follow Ups

Landing pages:

- Landing Page Creation & Hosting - 1 Page

Real-time Campaign Reporting:

- Email Reporting

- Automation Reporting

- Landing Page Reporting

Contact Management:

- Sign-up Forms

- List Segmentation - 1 Segment

Integrations:

- Custom API

- Integrations Directory

HubSpot

HubSpot is difficult to compare to the other email marketing services listed here. Business News Daily tagged HubSpot as the best "Bundled Marketing Solution." This is an apt description - a bundled marketing solution. But this refers to only one Hub of HubSpot. The Marketing Hub. There is also a Sales Hub, a Service Hub, a CMS Hub, and an Operations Hub. But we will concentrate only on the Marketing Hub.

Registering for a HubSpot free account gives you lifetime access to a whole array of free features. These features are promoted as "scalable for scaling companies."

https://digitalchowder.com/5-free-email-marketing-tools-to-help-you-grow-your-business/

Solving the Physical Address Dilemma for the Home Business

The Physical Address Dilemma for the Home Business

Operating your business out of your home, as great as it may be, does have several challenges to overcome. One of these challenges has to do with your physical location. What should you do about the physical location of your business? Should you --

- have a non-existent physical location,

- list your home address,

- or find a different solution?

In this blog, we will consider virtual solutions to address the problem of a physical location. In my next blog, I will weigh in on solutions for inventory storage.
We will break the information into two sections:

- Virtual mail

- Virtual Office

Before starting, you should consider two questions:

- What is wrong with not having a physical address? This may not be a problem if your business operates online and all your products are digital. But if you have non-digital products, it may be necessary to list a physical address. This will help to provide legitimacy for your business.

- Why should I not use my home address as the physical business address? There are several downsides to using your home address as your physical address:



- Security and privacy of your home

- Lease or homeowners association rules

- Zoning regulations

- Liability concerns

We independently select these products — if you buy from one of our links, we may earn a commission.

Virtual Mail

Before getting to the virtual solutions, you may want to consider some simple, longstanding physical alternatives. These are standard mailbox services:

- USPS -  Renting PO Boxes from the US Postal service has existed for decades. A PO Box is not new or virtual, but it is still an alternative.

- UPS  - Securing a mailbox from UPS is also an alternative that has been with us for years.

- FedEx - Yet another mailbox rental option.

- Local Options - Search your local area, and you will find several more options.

These options may serve you well if you want an excuse for a break from your home office. But, convenience will not be their strong suit. They do require you to retrieve your mail.

The following table gives you a quick reference to the benefits offered by five virtual mail services. You will note that they all provide a physical address with the mail service. To enlarge the table, use CTRL & + keys together. To return to the default size, use CTRL + 0 keys. You can also use this link to download a PDF of both tables below - (Download PDF of following tables)

Using the table reference, you should be able to select the features you want quickly. From there, you can go to their websites to look more closely at their information. Each service will have differing details about charges you will incur should you go over the allotted amounts. Links for each product is below the table.

- Anytime Mailbox

- Traveling Mailbox

- PostScan Mail

- iPostal1

- Digital Mailroom

Virtual Office

The virtual office is an expansion of the mail service. It amounts to a suite of virtual services, including mail, phone, and fax. Unlike virtual mailboxes, virtual office packages cannot be listed in a table showing how they compare. Since each virtual office package is unique, I have listed each individually.

- Start Hub Centers

- iPostal1

- Alliance Virtual Offices

We independently select these products — if you buy from one of our links, we may earn a commission.

https://digitalchowder.com/solving-the-physical-address-dilemma-for-the-home-based-business/

Transform Your Writing With Jasper, The AI Writing Assistant

Using Jasper AI To Transform Your Writing

Content creation is vital in promoting businesses and individuals in today's digital age. Writing engaging and creative content can be a challenging task. Still, with the help of artificial intelligence, this chore has been made more accessible than ever before. One such AI-powered tool that has been making waves in the writing world is Jasper, the AI writing assistant.

If you are tired of struggling with writer's block or spending hours editing your work, you will find Jasper, the AI writing assistant, a big help. Jasper can help you streamline your writing process and improve the quality of your work. With Jasper's advanced technology and user-friendly interface, you can take your writing to the next level.

What is Jasper, and how does it work?

Jasper is an AI-powered writing assistant that helps users create engaging and creative content. Designed to make content creation more manageable, it utilizes natural language processing (NLP) models and machine learning algorithms.

Jasper works by analyzing and interpreting user input requests. It utilizes various data sources to understand the context of the user's request and generate a creative and engaging response. It understands the user's intent, and through its NLP models, Jasper can generate content for a specific tone or style.

Jasper's algorithms learn over time through machine learning, developing more intelligent responses as it accumulates more data. Its technology constantly evolves, meaning its capabilities will only continue to expand. This changing nature of technology makes Jasper AI a valuable tool for content creators, writers, and businesses.

Using Jasper is simple. The user can input their request using natural language, and Jasper will generate a response in a matter of seconds. Users can then edit or modify the content to fit their requirements.

Jasper can help users create content for various purposes, such as social media, blog posts, email marketing campaigns, product descriptions, etc. Using Jasper can produce high-quality content faster, improve their writing skills, and boost their online presence.

How can Jasper improve your writing process?

Jasper is an AI writing assistant that can help improve your writing process in several ways. Here are a few examples:

- Increased productivity: With Jasper's help, you can generate ideas, outlines, and even complete drafts more quickly than working alone. So you can create more content in less time, freeing you to focus on other aspects of your job or business.

- Enhanced creativity: Sometimes, getting your creative juices flowing takes a little inspiration. Jasper can provide that inspiration by suggesting topics, throwing out new ideas, or even playing around with different writing prompts.

- Improved quality: Jasper's AI models help you write more effectively by catching errors, improving sentence structure, and suggesting alternative words or phrases. So you can produce higher-quality content that will resonate with your readers.

- More efficient editing: Jasper can also help you with editing, making catching and correcting mistakes easier. Whether you're working on a blog post or a social media update, Jasper can help ensure everything is accurate, polished, and ready to share.

Overall, Jasper is a valuable tool that can save time, boost creativity, and help you produce higher-quality content. Whether you're a writer, marketer, or business owner, Jasper can help take your writing process to the next level.

Features and benefits of using Jasper.

Here are some of the key features and benefits of using Jasper:

- Creative Writing:
Jasper can help you write creatively. Whether it's social media posts or blog articles, Jasper can assist you in generating attention-grabbing headlines, memorable captions, and compelling content.

- Speed:
Jasper is fast. Say goodbye to writer's block and endless hours crafting the perfect sentence. With Jasper, you can quickly generate high-quality content and move on to your next task.

- Flexibility:
Jasper is flexible. Whether you need help with a blog post, a social media post, or even a short story, Jasper can assist you with all types of writing.

- Easy to Use:
Jasper is simple to use. With just a few clicks, you can start creating engaging content. You don't need to have any writing expertise to use Jasper.

Benefits:

- Improved Productivity:
With Jasper's help, you can double or even triple your productivity. By reducing the time it takes to create content, you will have more time to focus on other tasks.

- Improved Engagement:
Jasper can help you make your content more engaging. Using Jasper's creative writing abilities, you can capture your audience's attention and keep them interested.

- Increased Traffic:
Jasper can also help you generate more traffic to your website or social media platforms. Creating captivating content can attract more visitors and increase your following.

- Cost Effective:
Jasper is cost-effective compared to hiring a full-time writer. Jasper's fees are considerably lower than that of an experienced content writer, making it an affordable solution for small businesses and startups.

How to integrate Jasper into your writing workflow.

Integrating Jasper into your writing workflow can be a game-changer for content creation. Jasper saves time and effort, and it also lends a helping hand in coming up with creative and engaging content. Here are some steps to integrate Jasper into your writing workflow:

- Set up Jasper: To get started, you must set up your device's Jasper interface. You can access Jasper through an online platform to communicate seamlessly with the AI writing assistant.

- Define the scope of work: Clearly define the writing task or content requirements you want Jasper to help you with. Jasper can help you with various content needs, such as social media posts, blog articles, short stories, etc.

- Provide Jasper with the necessary inputs: To ensure that Jasper provides accurate and relevant content, you must give it the required inputs, such as keywords, topic, tone of voice, target audience, and other relevant information.

- Review the content provided by Jasper: Once you have provided Jasper with the necessary inputs, it will provide you with the output based on its AI models. Review the content provided by Jasper and make any necessary edits or suggestions.

- Use the content provided by Jasper: After reviewing and making any necessary edits to the content provided by Jasper, you can use the content productively. Jasper can help speed up your writing workflow and make producing quality content easier in less time.

Integrating Jasper into your writing workflow can greatly benefit content creators. From saving time and effort to producing quality content seamlessly, Jasper is a fantastic AI writing assistant.

Success stories and testimonials from Jasper users.

Many writers have already experienced the benefits of using Jasper in their writing process. From saving time to improving the quality of their writing, Jasper has helped writers of all levels achieve their goals. Here are just a few success stories and testimonials from Jasper users:

- "Jasper has completely transformed the way I write. Its AI-powered suggestions have helped me improve my writing style and catch errors I would have otherwise missed." - Sarah, freelance writer.

- "As a non-native English speaker, Jasper has been a game-changer for me. Its grammar and spelling suggestions have helped me write more confidently and effectively." - Juan, content marketer.

- "Jasper has saved me so much time in the editing process. Its automated suggestions have helped me quickly identify and fix errors, allowing me to focus on the creative aspects of writing." - Emily, novelist.

What is the cost of using Jasper?

Jasper AI has three subscription plans, Starter, Boss Mode, and Business. The Business plan is a custom plan with a custom price. As for the Starter and Boss Mode plans, each has a 5-day free trial along with a monthly or yearly payment plan.

Starter Plan:

Cost - $49 per month on the monthly plan and $40 yearly.

Features Include:

- Jasper Chat - Interact with AI in a natural dialog with an easy-to-use interface to generate content quickly.

- 50+ AI templates - AI that helps you write short-form content like product descriptions, paragraphs, ads, and so much more.

- Browser extension - Add Jasper to your Google Chrome browser to write better everywhere.

- Support for 30+ languages - Need to write content in another language? Jasper can read inputs in your language and write quality content in 30+ languages.

- Email support - Contact a human in less than 10 minutes during business hours M-F 9am - 5pm CST.

- Words Per Month - 20,000 Words

- Up to 5 users

Boss Mode Plan:

Cost - $99 monthly on the monthly plan and $82 yearly.

Features Include all features of the Starter Plan plus these:

- Up to 5 users

- Automated workflows

- Google Docs style editor

- Compose & command features

- Live chat support -

- User Logins - 50,000 Words

- Up to 5 users

- Jasper Art

- Documents

- Commands

- Jasper Chat

- Recipes

- 30+ Languages

Video Demonstration

View the video below to demonstrate some of the Jasper AI features.

Conclusion

Try Jasper today and join the growing community of writers who have improved their writing process with the help of AI technology. Click on the graphic below and get more information and a free trial.

https://digitalchowder.com/transform-your-writing-with-jasper/

5 Recommended Cloud Storage Services for Small Businesses (SOHO)

Cloud Storage Services for Small Businesses

You can't afford to ignore data storage and backup as a small office or home-based company (SOHO). Small businesses require the security of data storage and backup services in the cloud. This blog will examine why a backup is essential and 5 recommended cloud storage services.

Why A Backup Plan?

One of the essential digital resources in a home-based company office is backup or synchronization services for office documents. However, it's similar to having flood insurance. We don't seriously consider it until the water rises inside the house.

Starting a home business is intimidating, and most people find themselves going from one time-consuming activity to the next with little time to consider some crucial but non-urgent tasks. Providing cloud storage for our computer files frequently falls into this category.

If my description matches your situation, I'm guessing you've never experienced a computer failure or a loss of your computer to fire, water damage or any other calamity. Otherwise, the devastation of losing essential data, much of which might be irreplaceable, would convert you into a believer. You'd already have some backup or cloud storage in place. 

The Convenience of A Backup Provision

It's more than simply a good idea to have a backup strategy. It's also convenient. Whether you suffer from a computer system collapse or lose your data, you'll need to purchase new hardware or upgrade your computers sooner or later. Restore your data to the new computer with an easy-to-restore solution is a life-saver.

I've had everything from a computer crash to a hard drive replacement and purchasing a second computer. In each instance, I could move all of my data in one easy step to the new machine or hard drive.

What Is Cloud Storage and Why Have It?

Cloud storage is a form of data storage in which data is kept on remote servers over the internet. Due to their superior attributes when compared to traditional on-site data storage solutions, cloud storage services are becoming increasingly popular.

One of the most significant benefits of cloud storage is that it allows users to store and access files from nearly any place on earth. You only need an internet connection and can quickly and simply access your data. Cloud backup also eliminates the need for hard drives for backup, which are less dependable and susceptible to physical catastrophes such as fires or floods.

The third significant advantage of cloud storage is that it is far more scalable than on-site data storage. You may quickly increase or decrease the storage space you use with cloud storage. This is ideal for companies with seasonal increases and decreases in data storage requirements.

As seen in the list of advantages to cloud storage, I recommend using cloud rather than onsite storage.

Backup VS Syncing?

When you look at cloud storage, you will find services that only back up your files and others that synchronize the contents of your computer with those in the cloud. So, what is the distinction?

- Backup - With your documents backed up, a distinct operation is required to upload them to the cloud storage and then restore them to your computer. The backup procedure may be set up to run automatically or manually started. But restoration will require manual activation.

- Syncing - If you choose to sync your files in the cloud, backup happens as you work within the file. The cloud storage replicates your hard drive files selected for syncing. As you make changes within the files on your computer, those changes are automatically made within the files stored in the cloud. You don't even have to think about backup. It takes place as you work. The only caution you must consider with file syncing is if you are also syncing those duplicate files on a second computer. For instance, after working with a file on your desktop, you can later pull up that same file on your laptop, which will be up-to-date with the one on your desktop. But here is where the caution arises. When you start working on your laptop, you need to allow time for it to sync with your cloud storage before starting to work on your synced files. This syncing process happens automatically once your computer connects to the WiFi. But you must give it a minute or two for the update to occur.

(We independently select these products — if you buy from one of our links, we may earn a commission.)

My Recommendations:

So, my first advice was for cloud storage instead of local storage. My second recommendation is for file syncing instead of file backup. As you can see from the description of synchronizing, it is a simple and automatic operation. This isn't to suggest that there won't be times when backing up rather than synchronizing is required. But these will be rare occasions.

Explanation of Recommendations --

- All of the five suggestions below allow for synchronization. To be clear, syncing your data is equivalent to backing it up. In other words, multiple copies in the cloud may be reloaded onto your computer if you suffer a data loss or need to transfer all your information onto a new hard drive.

- I'm not suggesting that these five are the best cloud storage services. That being said, they're all trustworthy and dependable services. You could discover features with services not included in the list that aren't available with those listed here. But for most home business offices, these five should suffice. 

Why these five?

- The first three (Google Drive, Onedrive, and Dropbox) should work well with your existing system.



- As far as Google Drive is concerned, you probably already have a Google account. If this is the case, whether or not you're currently using Google Drive, you already have access to it.

- Onedrive is already included with Windows for PC users. If this is the case, whether you are using it or not, you already have the service.

- Many individuals may already be using Dropbox in a limited way. If so, all you have to do now is expand your usage and sync all or most of your office documents.

- If you want features unavailable through Google Drive, Onedrive, or Dropbox, IDrive or PCloud are good alternatives. We will get into their differences below.

Recommendations:

1. Google Drive

If you already have a Google account, Google Drive is a natural choice for cloud storage and data syncing. Suppose your Google account is your account, and you are the only employee in your home business. In that case, a personal account will be a sufficient alternative for a cloud storage service. 15 GB comes with a free account, but you can increase the storage limit at reasonable rates. Here is the rate schedule:

- 2 TB will cost $99.99 per year or under $1 monthly.

- 5 TB is $24.99 per month or $249.99 per year, a 17% savings.

- 10 TB costs $49.99 per month.

- 20 TB comes at $99.99 per month.

A Google Drive app is available for Windows and Mac users. When you install the app on your computer, a G Drive stores your synced files. Move all files you want syncing in the cloud to the G Drive. All files in the G Drive will be uploaded to the Google Drive cloud storage and automatically synced as you make changes to these files.

Should you experience a crash or loss of your computer, install the Google Drive app on a new computer, and all the files in the cloud will be downloaded to the G Drive on your computer.

File & Folder Sharing - Do you need to share documents with someone else? You have two options:

- Create a shared folder - Create a folder and then share it with others. Give them editing privileges or just viewing privileges. Then move all documents to the folder you wish to share. Those with whom you are sharing will have access to all documents in the shared folder.

- Create a shared document - Select any document in your Google Drive and share it with others. Again, choose to give editing privilege or just viewing privilege.  Then share the link with those you want to have access.

Office Apps

Google offers three office apps with Google Drive; Unlike Microsoft office apps, Google apps do not run independently on your computer. You must work within documents in the cloud or install a browser extension. If you wish to use one of these apps offline, you must set a document for offline editing while logging into your Google account. Once you are offline, you will use the browser extension for editing.

- Google Docs - This is the Google word processor.

- Google Sheets - Google's spreadsheet app.

- Google Slides - Google's answer to PowerPoint.

Google One

When you upgrade your Google Drive storage from a free account to a paid version, you become a member of Google One. Additional benefits come with this membership.

- Pro Session - Schedule a personal online session with a Google expert to learn about improving your account security.

- Extra Google Photos editing - Access to Google Photos editing features for Android and iOS.

- VPN protection on your device - With a VPN on your device, you can:



- Browse, stream, and download content with a secure and private connection

- Shield against hackers on unsecured networks (like public Wi-Fi)

- Reduce online tracking by hiding your IP address

- Google Play & Google Store Points

Google Personal VS Google Workspace

To this point, we have been discussing a personal Google account. But if you are a home business person, you may consider Google Workspace, the business account.

So why should you use Workspace?  

Here are a couple of reasons you may want to consider Workspace:

- Branding - If you are the only employee of your home business, there is no reason you could not simply use your personal Google account. If you need additional cloud storage, upgrade your subscription. But your account will not project a very professional image. This is particularly true if you are using Gmail as your email service. In this case, your email address will be like this -  businessperson@gmail.com. Using an email account with this address is more professional - businessperson@mybusiness.com. With Workspace, Google will interact with your domain name to use it with your email address.

- Sharing - A Workspace account allows users to be added to the account and assigns all the same features and tools to each user. This provides a unified calendar; all email addresses use the business domain name. Further, the workspace owner has access to all cloud storage drives of other users, maintaining the ownership of all documents.

Cost - The cost of Workspace is $6 per user per month. This comes with 30 GB per user.

NOTE: Consider the discussion about Google Drive file syncing and sharing common to the other cloud storage services. Though these features may not be mentioned with the other services, assume they are true for each unless otherwise noted.

2. Microsoft OneDrive

Microsoft Onedrive is most attractive to those already using Microsoft Office apps, such as Word, Excel, and PowerPoint. The use of these apps comes with a subscription to Microsoft 365. A personal account costs $6.99 monthly and comes with 1 TB of storage. However, you can sign up for Onedrive storage without the apps at $1.99 per month for 100 GB. Then there is the Microsoft 365 Family Plan which is a real bargain. For $9.99 per month, you can have up to 6 users with 6 TB of storage.

Onedrive VS Google Drive

The two will run neck-and-neck if comparing only the file-syncing capabilities of Onedrive and Google Drive. The critical difference between them is the office apps they are designed to work with. For Onedrive, it is Microsoft Office Suite; for Google Drive, it is Google Suite.  And a significant difference between these two suites is their operating environment. For Google apps, the working environment is the browser. For Microsoft apps, the environment is your computer desktop.

Hybrid user

Based on these two comparisons, I might be considered a hybrid user. For my cloud storage service, I have chosen Google Drive. My choice was based on convenience. I already had a Google Account and slowly began using Google Drive incrementally. When Google developed the Google Drive app that installs on my computer and automatically syncs my computer files with files in the cloud, I jumped all in.

But I seldom use Google's suite of apps or office apps from my browser. Even though I work primarily on my computer desktop, neither am I a Microsoft Office apps user. I use the Corel Office Suite and, as I say, work directly on my desktop. But as I do, my files are automatically synced with those stored on Google Drive. I would probably use OneDrive instead of Google if I used Microsoft Office apps. The deciding factor between the two seems to hinge much on productivity apps.

All that has been said here goes equally for Mac users and Windows users.

3. Dropbox

We have demonstrated so far through Google Drive and OneDrive that one's work style and need play a significant role in choosing a cloud storage service. The distinguishing feature between Google Drive and OneDrive is the productivity apps used. Dropbox brings yet another perspective. A significant focus for Dropbox is team collaboration. Team collaboration is indeed a feature in OneDrive and Google Drive, but with limited work tools. Dropbox has a large toolbox full of apps with which it integrates for team collaboration.

Dropbox Paper: 

https://youtu.be/fmsq1uKOa08

Paper is Dropbox's signature feature which is a collaborative document-editing service. A free Dropbox service helps teams create and share early ideas. Within Paper, you can work with almost anything, from video and images to code and sound. Paper is the place teams use to coordinate their work and keep projects moving. Building on Paper, teams can integrate their work using an arsenal of apps such as Trello, Slack, Dropbox for G Suite, Microsoft Office, Microsoft Teams, and many more.

So integration is a prominent feature with Dropbox. It is through the integration of many apps and services that team collaboration takes place. Through these partner integrations, Dropbox claims to . . .

- Bring Magic to your creative workflows.

- Provide High impact marketing and a speedier sales process

- Keep your teams connected and keep projects moving

- Bring it all together with the DBX Platform

Cloud Storage:

DBX Platform is the Dropbox platform. Through its platform, Dropbox reverses the focus. Rather than bringing your apps to their platform, Dropbox focuses on bringing their platform to your apps. So, as they say, "DBX Platform lets you add Dropbox features to your apps, such as file storage, sharing, previews, and search."

Pricing

(Click on images to enlarge)

4. iDrive

As noted above, all the services listed have similar file syncing and sharing features. But IDrive approaches it differently. This is because there is no focus on the apps that will be working with their service. IDrive concentrates on backup and syncing. The features offered by IDrive reflect this concentration:

Multiple Device Backup:

Back up unlimited PCs, Macs, iPhones, iPads, and Android devices into a single account. In addition, data from external hard drives can also be backed up.

Online File Sync:

Files and folders will be synced in real-time across all devices you link using IDrive. Sync storage does not impact your backup storage and matches your backup storage limit.

IDrive Express:

Quick backup and data retrieval via physical storage shipment in less than a week, ensuring no bandwidth usage.

Snapshots and Versioning:

Snapshots provide a historical view of data for point-in-time recovery and help protect against ransomware; IDrive retains up to 30 previous versions of all files backed up to your account.

Manage Computers: 

The web-based console helps manage data backups, restores application settings, and more on remote computers.

Clone/Computer Backup: 

Perform sector- or file-level backup to secure your entire computer and restore the same to its initial state in the event of a disaster.  NOTE: This goes beyond data backup to whole-computer backup - including the operating system. Should you experience a catastrophic disaster rendering your computer inoperable, this backup can restore the computer to its initial state of operation.

Security and Privacy:

Transfer and store files with 256-bit AES encryption using a user-defined key not stored anywhere on the servers.

https://digitalchowder.com/5-recommended-cloud-storage-services-for-the-small-business-soho-in-2022/

How to Use Snagit for Screen Capture & Recording

Snagit Capture and Screen Recording Features

In this article, I will highlight Snagit Capture and Screen Recording features.

Snagit is a powerful screen capture and recording software that helps users quickly and easily capture their screen or record videos of screen activity. With its extensive suite of features, Snagit makes it easy to take screenshots, annotate images, draw professional-looking graphics, and record videos with audio.

With this article, I will only cover some of the features of Snagit. There are too many to attempt them all. I have been using Snagit for over 20 years, and in that time, I haven't used them all myself. Occasionally I will come across a new feature and wish I had already been using it.

My primary purpose in this article is to demonstrate Snagit's capabilities for those uninitiated about Snagit. Therefore, I will not demonstrate advanced features or provide a "how-to" of specific features.

Taking Screen Captures with Snagit.

Left Column

This image shows the main window of Snagit. This window is our starting point. We will work our way through the features from left to right. Starting with the left column, we will talk about the type of capture we will take.

Type of Capture

There are three choices:

- All-In-One - If you select all-in-one, you will wait until later to choose whether to capture an image or do a video capture. After activating the capture process and selecting the area, you can choose whether to do an image or video capture.

- Image - Choosing an image capture from this window will limit our capture to a single image. The image capture also provides several options as to the area to select for the capture.

- Video - Again, choosing a video from this window will limit the capture to video capture. It will also show other options to be selected, such as using the webcam to include our image in the capture and recording audio with the video.

Center Column

Moving from the far left column in the main window to the center column, we have three choices if we take an image capture.

Capture Selection

The first choice is the area we will select. Notice the drop-down menu in the image. Only a few of the options are visible in the menu, but they include the following:

- Region - Choosing a region allows us to drag the mouse over the area we want to select.

- Window - This refers to an active window open on our desktop. It may be a word processor or another available app.

- Full Screen - Everything on the desktop will be included in a full-screen capture.

- Scrolling Window - This capture option will cause the active window to automatically scroll to the bottom of the page, capturing the whole rather than just the initially visible portion.

- Panoramic - A panoramic capture is similar to a scrolling window. In contrast, you will select a portion of the page width and then scroll as far down the page as you wish using the mouse. This process will capture everything within the width of your selection and to the bottom of your scroll.

- Grab Text - With grab text, a section of text on the screen is selected and then converted to editable text.

Choice of Effects

You will see the effects drop-down menu in the image to the right. Only a portion of the possible effects is visible. Effects include a border, shadow, edge, etc. SnagIt includes the selected effect in the final capture.

Share Capture

Again, a drop-down menu will list numerous choices to share the capture. These include:

- Screencast - A cloud storage service of SnagIt.

- Word

- PowerPoint

- Google Drive

- Dropbox

- Evernote

- Many more 

To summarize, you can choose an image or video capture, the area of the screen to capture or the entire screen, an effect to add to the image if desired, and an option to share the capture.

What To Do With The Capture

We are now ready to address the right column. Once you have made a screen capture, what will you do with it? Your choices include:

- Preview in the Editor - This choice will automatically send the capture to the SnagIt Editor, where you can remove unwanted portions of the capture or make additions and enhancements.

- Copy to Clipboard - Using this choice; you can paste the capture wherever you choose.

Activating A Capture

Now it is time to start a capture. We have three options.

- The hotkey - Notice the image highlighting the hotkey setup. The hotkey can be whatever combination of keys you want unless that combination is already in use. Below the capture button, you will see your current hotkey. Mine is the print-screen keyboard key. If you press the capture button, you can change it to the combination of keys you want to use.

- Press the big red button that says "capture."

- From SnagIt Editor

Video Demonstration

Please watch the video below for a demonstration of the SnagIt features we have discussed. As they say, "A picture is worth a thousand words." Words would never explain using the SnagIt Editor or a screen recording video. But the video will provide a demonstration.

Conclusion

So as you can see, Snagit is a powerful and versatile tool for capturing, recording, and editing screenshots. It's easy to use with a range of features that make it perfect for professionals who need high-quality images or videos and casual users who want something quick and straightforward. With its hotkeys, capture widget, Snagit Editor presets, and more - you can easily create beautiful graphics in no time!

This demonstration may have made you interested in checking it out further. If so, use this button for a free SnagIt download. You will receive a 15-day free trial. Using SnagIt is the best way to decide if it is a good fit for you.

Free SnagIt Download


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