14 Online Apps & Services for Freelancers

Many online apps and services can help make you more productive if you’re a freelancer. This article will discuss 14 of these tools, including three writing tools, four website-building tools, three creative tools, and four productivity tools.

Writing Tools

Grammarly

Grammarly is a grammar-checking tool that helps improve writing skills. Before I learned about the app, I struggled to write clearly and concisely, but Grammarly has helped me greatly. My sentences used to be too long and complicated, but now I feel better about my writing skills. I use Grammarly for everything from blog posts and emails to website copy. It’s the best tool around for polishing up your writing!

Grammarly is constantly active, no matter what application I am using. As I write, it will suggest changes to improve spelling, style, and tone. Sometimes, it will rewrite sentences to make them neater and simpler.

I am confident in the quality of my work, free of typos, misspellings, and bad grammar.

Grammarly has indeed been a lifesaver for me and my writing.

Try Grammarly

Jasper

Before I publish anything, I use Grammarly to check my writing for errors. However, when actually creating content, Jasper AI is where I turn to spark my creativity.

Jasper AI is the perfect tool to help me quickly and easily develop original, engaging content. With Jasper‘s help, I can come up with dozens of ideas for blogs, product descriptions, and web copy.

This can all be done in a fraction of the time it would normally take, and because Jasper integrates directly with social media platforms, I can publish content on these platforms without any hassle.

Try Jasper

Sqribble eBook Creator

Artificial intelligence is increasingly automating tasks that have here-to-fore been time-consuming. Sqribble eBook Creator is a leader in using AI to automate the process of eBook creation. With just a few clicks, you can create amazing eBooks that will educate, inform and entertain your readers. And best of all, you don’t need any design, technical or writing skills to start!

Sqribble provides over 50 alluring eBook templates belonging to 15 distinct niche categories. So, no matter what book you want to write – whether it’s a cookbook, a self-help guide, or an eBook on your pastime – we have your back.

With customizable templates, you can make your eBook unique by adding photos, videos, and text. And if you need help along the way, a support team is always available.

Try Sqribble

Website Tools

Nicepage

Nicepage is a website design app capable of turning out sites in WordPress, Joomla, and HTML.

Nicepage is my choice for web design. It is the tool I use for my website and to build sites for other businesses.

With Nicepage, you can create stunning websites without writing a single line of code! Just use its easy drag-and-drop website builder software to implement your ideas. Install its desktop app and get started designing your website. There are over 10,000 designer-made templates to choose from, so you can find the perfect one for your business. And if you want to customize anything, it’s easy to do with no coding required. Websites created in Nicepage are mobile-friendly, so they’ll look great on any device.

If you want a website that runs on WordPress or Joomla, design the general layout in the Nicepage desktop application. Afterward, export it as a template file and install it onto either WordPress or Joomla. A Nicepage Plugin will be included with the installation to enable you to continue the design and do editing from within the CMS.

Although I recommend Elementor, I prefer Nicepage because it is more flexible and gives me more freedom. With Nicepage, my creative ideas aren’t restricted by its capabilities. This saves me a lot of time not having to find a way to make my ideas work — they do.

Try Nicepage

Elementor

With Elementor, you can create a stunning website without any coding! With its easy-to-use drag-and-drop editor, you can create beautiful pages in no time. And with 100+ full website Kits and endless possibilities, you can let your creativity shine. Plus, Elementor‘s world-class hosting and robust security features will give you the peace of mind you need to focus on creating the website of your dreams. 

Elementor attempts to do it all with its own built-in features that eliminate the need for other plugins and thus do away with plugin clutter. And with 90+ widgets and countless built-in capabilities, you can create any website you can imagine. 

You won’t go wrong with Elementor as your choice for website creation.

Try Elementor

Pretty Links

Pretty Links isn’t just for those looking to make money from their content with affiliate links. It has plenty of other benefits, too. Pretty Link’s main purpose is link shortening, but it also tracks clicks for each link created within the program.

While this obvious perk is especially enticing to affiliate marketers, anyone wanting to see how many people are clicking on certain parts of their website can benefit from Pretty Links‘ click-tracking feature. Use Pretty Links as a link shortener for every link on your website, and you will easily track what parts of your website people are viewing or interacting with.

Plus, Pretty Links makes it a breeze to put links on your site. Just add a keyword or phrase when you create the link using Pretty Links. Then, Pretty Links will automatically insert that link any time the keyword appears. And if you ever need to change a link, you will not have to go through your site to change every link usage. Simply update it in one spot – Pretty Link – and it’ll be good to go sitewide!

Try Pretty Links

Pond5

Pond5 is a great resource for finding professional content at an affordable price. It has everything you need for your project, with millions of royalty-free photos, videos, audio clips, and more. And their license allows you to use their content without worry.

The main reason I use Pond5 is that a subscription isn’t required to access the media library- you can pay for each item separately. Most of the photos I purchased cost less than $5.00. If you would rather have a subscription, though, they are available at different price points depending on the content you want to access. You can also buy Credit Packs, which offer a 20% discount off the total purchase price.

Try Pond5

Creative Tools

Snagit

Techsmith’s Snagit is a screen capture software that lets you quickly and easily share what’s on your screen with others, so you don’t have to waste time with back-and-forth emails or messy file attachments. Just share a link to your Snagit capture, and they can view it in their browser.

With Snagit, you can not only take screenshots and mark them up, but you can also record a video of your screen. This is especially useful if you want to show someone how to do something or navigate a process step-by-step. Plus, once you’re done recording, Snagit will automatically turn it into a shareable video that’s easy for anyone to understand.

Snagit is my favorite tool to use when I need help with website design or illustrations for blog posts. The video screen capture feature also comes in handy whenever I need to show someone how a particular software works.

Try Snagit

Camtasia

Camtasia is another app created by Techsmith. With Camtasia, you can quickly and easily create professional-looking videos without prior video editing experience. Camtasia is quick to learn and easy to use, so you’ll be up and running in no time. It is the ideal tool for creating high-quality videos that engage your audience and help them learn more than text alone. Camtasia is perfect for creating video tutorials, how-to videos, software demo videos, meeting recordings, training videos, and lessons.

Try Camtasia

Canva

Canva Pro is an excellent choice to up your design game. This design software makes design simple, convenient, and reliable. With time-saving tools that make anyone look like a professional designer, you can create anything you need in no time.

Need to add some curved text, photo effects, or image enhancer? How about adding frames to photos or even text to videos? It’s all covered. And if you want to take your content to the next level, the online video recorder and converter let you record, edit, trim, and splice videos — all in one place. Plus, you can easily convert them to MP4 format for easy sharing.

When it comes to design, I’m a novice. But with Canva‘s array of templates and tools help my ideas take shape by imitating the professionals. Not only does Canva have great samples that spark creativity, but their design tools are user-friendly. Whenever I need graphics for product promotion or to design a logo, business card, or flyer, I go to Canva.

Try Canva

Productivity Tools

Keeper

Keeper Security offers a top-notch solution to protect your passwords and personal information from cybercriminals. With Keeper you will be Joining millions of people who use Keeper to protect their online identities. You’ll never again have to remember or worry about a password.

Powered by cutting-edge technology, Keeper offers unparalleled protection against ransomware attacks by generating high-strength, random passwords for each website, application, and service you use. In addition, BreachWatch® monitors the dark web 24/7 and alerts you if your credentials are detected in a public data breach so that you can take action immediately.

I have depended on Keeper for several years. Not only does it enable me to retrieve a saved password quickly, but it will also manage the process of registering a new user account and storing the necessary username and password for later use. It is not only for passwords, though. You can also use it to store credit card accounts, driver’s license numbers, and health insurance credentials.

I use Keeper’s Chrome extension to quickly locate the URL of any website I frequent from Keeper’s database. Once the desired website launches, Keeper is on standby to automatically enter my username and password so I can easily log in.

Try Keeper

Todoist

As my task manager and to-do list app, Todist is my choice to keep me more focused, organized, and calm. With Todoist, you can add tasks like “read work emails every day at 10 am” in seconds using natural language recognition and recurring dates. Plus, your to-do lists are automatically sorted into Today, Upcoming, and custom Filter views to help you focus on your most important things.

Todoist allows you to break big tasks into smaller ones, share projects with your team, and add reminders. You can also use Todoist’s apps, extensions, and widgets on any device or platform, so you’re never far from your to-do list.

Todoist seamlessly integrates with your voice assistant, calendar, and over 30 other tools to make productivity effortless, whether at home or on the go. Todoist also has the added bonus of promoting a sense of calm by letting users know that they won’t forget any new tasks that come to mind–enter them into Todoist!

Try Todoist

Hubspot CRM

CRM stands for “customer relations management,” but at Hubspot, it means much more than managing your contacts. With the easy-to-use HubSpot CRM, you’ll never have to manually update reports or wonder how your team tracks toward quotas. Get a real-time view of your entire sales pipeline on a visual dashboard.

Access detailed reports on sales activity, productivity, and individual performance. Then use those insights to track team performance and spot opportunities for growth. Enjoy unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date — whether you’re a team of 1 or 1,000.

Using Hubspot‘s WordPress plugin, people who sign up to join our email list are automatically added to our Hubspot list. Their activity on our website is tracked so we can track preferences and habits.

Try Hubspot

ezyCollect

ezyCollect has cutting-edge technology to help you get paid faster and protect your business from unpaid invoices. What’s even better, their system is fully automated so that you can save time and effort. You’ll feel like you have an extra person on your team! And with their humanized automation, you can connect with customers more personally.

Within the first 12 months of using ezyCollect, businesses typically see a 43% reduction in outstanding overdue bills. That’s huge! And with their easy-to-use payment portal, customers can view and download invoices, pay one or more invoices on the spot, part-pay, or pay later while they get paid upfront. This makes it super easy for them to pay their invoices and means you don’t have to chase them up for payment.

Try ezyCollect

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What Is A Pad Printer And How Can It Help Your Home Business?

• Introduction
• What Is Pad Printing?
• Basics of Pad Printing
  • How does a pad printer work?
• Cost of getting started
  • Print Projects within your business
  • Pad Printer Business
• Ideas For Identifying Business Clients
  • Individual Customers
  • Business Clients
• Conclusion

Introduction

What Is A Pad Printer? If your business transfers two-dimensional images onto three-dimensional objects, that question could interest you. Your quality might be lacking if you use screen printing or another technique rather than pad printing. The pad printer is made specifically for this print job.

But you may also be looking for a way to take your home business to the next level. Pad printing can benefit your existing business but can also be an avenue for diversifying your business or starting a new one.

What Is Pad Printing?

Pad printing is an indirect offset where ink from a laser engraved plate is transferred onto a 3-D object using a silicon pad. Thanks to pad printing, a process once difficult or impossible to complete is now available for customization. With the pad printer, it is possible to print on such materials as:

• Aluminum
• Cellulose acetate
• Ceramics
• Chromium-plated surfaces
• Coated surfaces
• Cotton
• Duroplastics (phenolic and melamine resins, glass-fiber reinforced polyester, and epoxy resins)
• Glass
• Gold-plated surfaces 
• Leather
• Metals
• Nickel-plated surfaces
• Paper
• Plasticized PVC
• Polyester (PES)
• Rubber
• Silicone rubber
• Synthetic leather
• Wood
• and many more

By broadening the types of materials you can print on, you also enlarge the number of doors opening for starting a new business or expanding an already current one. With being able to print on any of the following surfaces, your printing ventures could include:

• 1. Custom coasters
• 2. Ceramics such as mugs, plates, and bowls.
• 2. T-shirts
• 3. Golf balls
• 4. Keychains
• 5. Magnets
• 6. Notepads
• 7. Pens
• 8. Mousepads
• 9. Stickers
• 10. Glassware Decoration
• 11. Metal Signage
• 12. Promotional Items such as pens and buttons
• 13. Product Labeling
• 14. Barcodes

This list is not exhaustive, but it should pique your thinking about the limitless options. These choices might be made available as promotional goods for your company or to sell, or you may contract with other firms to print on products they create or market.

Basics of Pad Printing

How does a pad printer work? 

Three components are necessary for a pad printing machine to deliver a print to an object: the plate, the ink cup, and the pad.

The Plate: The printing plate holds the image you want to engrave on the object. Common ones are plastic – thin metal plates covered using photosensitive plastics. They are known for their flexibility, cheapness, and easy printing. Another type is the steel plate, known for toughness and durability and better suited for large production runs.

The Pad: The mechanism that transfers ink in a pad printing machine is called the printing pad. With the image on the pad, the pad stamps it onto the object.

Pads are silicone, with the type and hardness depending on their purpose. Pads also come in diverse shapes and sizes, determined by the application and artwork.

The Ink Cup: An ink cup is a mechanism that contains the ink printed on a component. The ink cup travels over a plate containing the etch and then returns, leaving only a tiny amount of ink in the etched region.

The ring and cup are the two essential parts of an ink cup. The plate has a ring that slides over the cup to limit ink to locations on the plate consistent with the image. Some manufacturers use ceramic, metal, and plastic rings in their products.

For more details, go to: 

• Step by Step Guide:  https://www.printinginternational.com/story-printing-international/what-is-pad-printing/
• Training & Expert Advice: https://itwtranstech.com/services/training/

Cost of getting started

Suppose you’re wondering how much it costs to begin pad printing. In that case, the answer is relative to whether you plan on utilizing it for existing business ventures or starting an independent pad-printing-based business.

Print Projects within your business

With an established business, you may wish to print your company name or logo on goods as a marketing technique. For example, publishing your firm’s name and logo on coffee mugs as a giveaway is an option. You may rent a little pad printer for $310 from here. A printer with this price range would come with supplies such as ink, paper, and plates, but not necessarily the printer itself.

Pad Printer Business

There are a variety of print projects that a company may undertake. Therefore, the cost depends on the nature of the job. Other factors contributing to the cost are the size and quantity of the product to be imprinted. To give an example, I’ll utilize one case study; you may tailor it to your needs.

This example will use mugs as the product of choice using the Printa Systems ready-made printing system.

The Printa System provides you with the high-quality equipment needed to run your business and the expert training necessary for success. With this particular plan, you are leasing to buy the 990 Series Silver Pad Printer System. The cost of the machine is $3995, with shipping totaling an extra $110—making the total $4105. Your contract stipulates that you pay out this lease at a manageable monthly rate of $138.75 for 48 months. At the end of this period, you will own the equipment.

It is wise to keep it simple and start with a niche market such as mugs. But the equipment you purchase will enable you to branch out and print many other things like water bottles, pens, glasses, cups, and golf balls. You won’t need to purchase any extra machinery.

In addition to the equipment, you will also receive training on how to use it. The session covers setup, preparation, artwork, printing, and more topics. This way, even if you have never worked with a printer, you can get started without trouble.

Go to this link to explore the information further.

Other Ideas: This is only one way to secure the printing equipment. However, this example may serve as a guide for the cost and capacity of a pad printery. Furthermore, this method allows you to start without making a significant financial investment.

Go to https://www.printa.com/business-resources/how-to-start-a-mug-printing-business for more information about the printa system.

Ideas For Identifying Business Clients

After you’ve decided to start your own pad printing company and have acquired your equipment, you will now need print jobs. Enlisting jobs may be the most challenging part of launching a print shop business for you. Where can you locate customers, and how will you entice them?

Individual Customers

If you operate a home-based business, realize that foot traffic will not contribute to your success as it would for a store-front operation. Your primary customers deliberately seek out your products or services online or through word of mouth.

Any mode of advertisement or promotion (aside from a street-level sighting) places you on equal footing with the store-front business owner. Those ads can easily direct customers to your website, make a phone call, or send an email inquiry.

Business Clients

You’re not limited to only finding individuals as customers; business clients are another great option. If you pad print any products, find businesses that make and sell those same items so they can use your service for imprinting purposes.

Teaming up with this type of business can make sense financially because you would print more items and get stable work. In other words, having just a few contracts like this could be all your company needs to do well. Once established, you can increase your production with more of the same printing or start imprinting onto different products–or both! This way, your printing volume will go up, along with how much money you’re making.

Here are some reasons why choosing a B2B approach to identifying print jobs might be wise. These ideas come from the article, “Why B2B is a Better Choice for a Print Shop Franchise,” published by Signarama Franchise.

Conclusion

To summarize, pad printers can be highly beneficial to home business owners:

Business projects can help you create professional-looking marketing materials and personalized gifts and save money on commercial printing services.

Start a new business: Starting a pad printing business can be a great way to earn extra income from home. Anyone can get started in this rewarding field with a small investment in equipment and supplies! 

Please share your thoughts or experiences in the comment section below. What would you like me to write about? Contact me at: wayne@digitalchowder.com

2 Great Project Management Apps for Struggling Solopreneurs

2 Great Project Management Apps for Solopreneurs

• Quit Getting Overwhelmed
• Set Aside 60 Minutes
• What Is The Difference Between Projects and Tasks?
• Do I need both a project management app and a task management app?
• Click Up Project Management App
• ClickUp Overview
  • ClickUp User Plans:
• Todoist Task Management App
  • Todoist User Plans:
• How do you choose?
• Regularly review Your Projects and Tasks

Project and task management software can help you keep track of all your tasks and projects to stay organized and focused. Here are 2 Great Project Management Apps for Struggling Solopreneurs.

But these are only tools that are no better than how you use them. Alongside these tools is the need for self-management. And only you can make this work, especially for the Solopreneur. No supervisor or team member holds you accountable for the tasks and projects required to succeed. You are the boss!

In this article, I want to highlight the importance of including project management tools in your tool belt and offer practical personal tips to help you use them best. No matter how good the tool is, it is only as good as the user.

Quit Getting Overwhelmed

Have you ever awakened in the night and couldn’t get back to sleep because of an idea or undone task that took over your thoughts? As you may have found, a simple solution can be to make a note of that idea or task. Once the note is made, your mind is released from the thought, and you can get back to sleep. A daytime version of this is when we become overwhelmed or stressed from feeling there is more to do than we can accomplish.

The problem is that all the undone tasks and big projects are rolling around in our minds with no way to get a handle on them. There is no plan or organization—just loose thoughts running rampant through our heads. The same simple solution that helped you get back to sleep can also reduce stress and keep the overwhelmed feelings at bay. Organize those thoughts and make notes of a plan. With a written plan, you can get the ideas out of your head and tackle the tasks and projects one chunk at a time without being overwhelmed and stressed. The trick is to have a written plan. Until you do, your mind is not released. It is full of random thoughts.

But making a written plan for your tasks and projects is not the first step. It is the second step. The first step is to create a plan to plan.

The tyranny of the urgent:  Are you familiar with the phrase “the tyranny of the urgent”?  It refers to being tyrannized by urgent tasks that may not be all that important. But they are urgent, so we set aside everything else to do them. While it is true that we do not have control over some of these pressing matters, we can control many. How? By having a plan for our tasks and projects. Often what has become urgent is a task that we kept pushing back until there was hardly enough time to get it done. At that point, it has become critical.

The more we allow tasks and projects to go undone, the more urgency we will have. And the more we will be overwhelmed and stressed. Stop allowing less important tasks and projects to become urgent and take you hostage! When this happens, what is the first task to go undone? Planning!

Set Aside 60 Minutes

So, set aside 60 minutes, get away from interruptions, and make a plan. If you truly devote the 60 minutes to planning and remove all interruptions, I guarantee you will emerge from this time feeling like you had a mini-vacation.

So, how are you going to use these 60 minutes? What plans are you going to make? Here are some suggestions:

• Plan when & how you will plan. For your first 60-minutes session, you may need to spend more time on this than in subsequent sessions. When will you have another of these sessions? How frequently will you have them? Get some dates on the calendar. If you don’t, this may be your last session.
• Identify the three most important tasks/projects you face over the next three months. Determine the time frame in which each needs to be accomplished. Then go backward from those dates and schedule when you will lay out a plan for each task/project.
• Start planning for the top priority task/project on your list. As time allows in this session, start planning for the first item on your priority list.

Each of these 60-minute sessions will vary, but I strongly encourage you not to exit a session without a date on your calendar for your next session. I suggest one of these 60-minute planning retreats at least quarterly. You may find it necessary to do so more frequently. Then, revisit your plans weekly. Each week, whether on Friday for the next week or on Monday for the current week, review your project and note what needs to be accomplished during the week ahead. If necessary, make adjustments to the plan and your schedule for that week to do what is most important. Not just what is most urgent.

What Is The Difference Between Projects and Tasks?

I have mentioned both projects and tasks. Is there a difference, or are the terms interchangeable? This is an important question. As you explore the subject online, you will find that the words are often used interchangeably. But this is not truly the case, nor do I use the terms interchangeably. A project is a big event or a significant element of making your business successful. Projects refer to all involved in carrying out that event or essential business element. On the other hand, tasks are the individual items that must be accomplished to complete the project. For instance, a project might be to have a booth for my company at a trade fair. That project involves many actions: register the booth with the fair administrators, decide what the booth will comprise, construct the booth, enlist people to man the booth throughout the fair, etc. Each action is a task, but the project is to have the booth for the fair.

Do I need both a project management app and a task management app? 

This is another excellent question. A good project management app will include task management. Without task management, a project will never get off the ground. But will this cover all my needs in operating my business? My answer to this question is ‘No.’ Many will disagree with me, but our differences are less about what is accurate or best and more about how we prefer to work. From my perspective, a project management app is about managing projects but not managing all aspects of my business or my daily activities. I may have 2-3 projects at a given time, but I have many tasks to deal with during each day unrelated to any of these projects. I prefer a separate task manager into which I fold jobs both related and unrelated to my projects.

So, having determined that we need to have a regular time to plan and that it could be helpful to have both a project management app and a task management app., let’s move on. We will proceed to discuss possible solutions for both of these needs. First, we will address a project management app.

Click Up Project Management App

As an example of project management tools, I will use ClickUp. In the interest of full disclosure, as an affiliate marketer, I may receive credit should you sign up for the app.

So out of all the choices out there, why have I chosen ClickUp? First, I should explain that in recommending this app to you, I have shopped the project management market, chosen this app, registered an account, and used it as my tool. So let me explain why I chose it.

• It is well suited for the solopreneur. Many of the apps I explored assumed larger businesses with multiple teams. I found them difficult to fit my planning process and implementation. Frankly, I found many to be confusing.
• It has a logical, structured approach. This is a feature that makes the app easy to understand and use.
• It has all the tools I need in one place. While I choose to go elsewhere for a task manager, I don’t have to. ClickUp has it and sends a daily email listing incomplete tasks.
• It has all the features I need free forever. Since this article is aimed primarily at solopreneurs, it is good to point out that the free forever plan allows an unlimited number of members or team members.

Here is a list of features that come with the free forever plan:

• 100MB Storage
• Unlimited Tasks
• Unlimited Free Plan Members
• Two-Factor Authentication
• Collaborative Docs
• Whiteboards
• Real-Time Chat
• Email in ClickUp
• Kanban Boards
• Sprint Management
• Native Time Tracking
• In-App Video Recording

ClickUp Overview

Now let’s give an idea of how project management might work and, in the process, provide an overview of ClickUp. Of course, managing a project using a different app will have some differences, but the basics will be the same.

ClickUp hierarchies:  ClickUp is built as a series of hierarchies. The first tier 0f this hierarchy is the workspace. A workspace represents your business or company and so will contain everything related to the company. Within your company or workspace are spaces. These are your projects. You can have an unlimited number of spaces (projects) in your workspace (company). Within a space (project), lists are created. Each list contains any number of tasks related to certain aspects of the project. So, for each project, you end up with several lists necessary to accomplish that project, with several related tasks in each list.

Building a project: When preparing for a project, I start by creating a space within my company workspace. Let’s say I plan to have a booth at a trade fair.

• The first stage will be to plan the project working within the space I created for the project. Within the project space, several tools help with planning and monitoring the project’s progress. Here are some of the tools:
  • Board on which I can view all lists and tasks on one screen.Calendar to reference the overall time frame and when tasks need to be completed.
  • Gantt chart to display a timeline of starting & stopping dates for assignments.
  • Box, which gives an overview of all pieces of the project.
  • Mind Map to visualize your Workspace Hierarchy or create your own free-form Mind Map for planning and organizing projects and ideas. As ideas are added, they are each mapped to other elements of the project, allowing a visual of how the project ties together.
  • Workload allows you to see your team’s capacity if you are working with a team. You can see who is over or under-assigned and reassign tasks accordingly.
  • Whiteboard: Collaborate, brainstorm ideas, solve problems and get work done quickly.

For this first stage, I will start with the whiteboard to brainstorm ideas for the project. With several ideas, I will outline a plan. Then I will move on to the second stage of the process.

• Second Stage: In the first stage, I brainstormed to form the nature of my project and outlined how it would operate and what it would accomplish. In stage two, I want to bring the project to life. This is where I break down each piece of the project into actions. First, I break it down into sections. For my fair booth, the sections could be:
  • Determine the message & graphics
  • Identify vendors & contractors to provide materials and labor
  • Design & construct the booth
  • Move the booth onsite & set it up,
  • Make accommodations for the booth operators
  • Etc.

Around each of these sections, I will create a list and the tasks necessary to accomplish that section within each list. I will also assign these tasks to a timeline for when each should be started and completed.

• Third Stage: The third stage is the implementation of the project. As a solopreneur, this is all on me. If I have been realistic in the second stage, I have not assumed more responsibility for myself than is reasonable. Without a team, I will have to contract out what I can, leaving my role primarily to that of project manager. That in itself will be plenty. So as project manager, I will set aside time daily to monitor the project pieces using the tools made available by ClickUp. What tasks have been checked off? What tasks are currently underway, and what is their progress? Will upcoming tasks be able to start on time? If not, what is needed to get them going? These are some of the questions I need to raise daily to keep the project on track.

This project is just one example of using a project management app and of the ClickUp project manager. There are many other project management apps out there. If ClickUp is not for you, find one that fits how you work and the nature of your company.

ClickUp User Plans:

• Free Forever:  This plan is said to be for personal use, but solopreneurs should be well-served using this plan. While there are a few differences between this and the paid plans, the allowed storage space is a big difference.
• Unlimited: ($5 per member / mon) This is said to be best for small teams.
• Business ($12 per member /mon) Best for mid-sized teams
• Business Plus ($19 per member /mon) Best for multiple teams

The word to notice in these plans is the word ‘teams.’ If you are a solopreneur, there are no teams, again emphasizing the sufficiency of the Free Forever plan.

Next, we will consider a task management app.

Todoist Task Management App

Todoist promotes itself as “The world’s #1 task manager and to-do list app.” And PC Mag contributes to that image with the pronouncement, “Todoist is the number one to-do list app.” The app’s excellence in managing tasks led me to choose it for personal and business use. While emphasizing its excellence at managing tasks, its business plan is geared for teams and has project management features. If you find a project management app such as ClickUp to be overkill for what you need to do, Todoist Business might be what you need. It will provide shared lists for teams allowing collaboration on projects which may be the primary feature you are looking for. At $6 per user per month, it is affordable for a small business.

Todoist User Plans:

• Free: For starters
• Pro: ($4 /mon) For power users
• Business: ($6 per user /mon) For teams

So why would I choose ClickUp for project management instead of Todoist? The same features Todoist lacks in project management are the main features I want. That is project envisioning and planning. If tracking all the tasks related to a project is all I’m looking for, Todoist does an excellent job and would be my choice. But I want more. And I can get it for free from ClickUp.

At this point, I may have you confused about why I even use Todoist. I have used Todoist for years and have been pleased with its functionality. But more recently, I began to feel the need to better plan and stay on top of my projects. I started looking for a project management app and selected ClickUp. But unless I also use Todoist, I find a gap in keeping up with my tasks.  Though ClickUp does a great job of keeping me on top of my project-related tasks, I have many other non-project-related tasks. I still need to stay on top of these. So I find it works well for me to blend the two. As I review my project tasks for the week in ClickUp, I include those I need to do each day in Todoist alongside other non-project tasks. Then I have them all together and can prioritize the whole list each day.

How do you choose?

As you weigh the pros and cons of these two apps, ask yourself the questions: do I need both or just one, and if one, which one? As you consider these questions, here are a couple more questions to help. Am I in more need of managing projects or tasks? If you find that you need project management more, you might consider whether using a task manager would also be beneficial.

Regularly review Your Projects and Tasks

If you haven’t already guessed, I am inclined toward being organized. I don’t like being tyrannized by a constant urgency of tasks. That doesn’t mean I enjoy planning. I don’t. But I enjoy it more than I enjoy being stressed. 

If you are a solopreneur,  as I am, you don’t have a team around you to cover the areas in which you are not strong. So if planning is not your forte, you will likely have to step up and do something you don’t enjoy or feel capable of doing. For this reason, I have offered some of my practices in planning in hopes of being helpful. But even if you find my methods unhelpful, I believe you will find help with a Project Management App to give you direction and structure for your planning.

To that end, I invite you to check out one or both of these apps.  Here are links you can use for that purpose:

ClickUp Link                            Todoist Link

Please leave comments or questions below.

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The Benefits of Hubspot CRM for Small Businesses

• Top Posts
• Should You Have A CRM System?
  • What If I Could Change the Scenario?
• HubSpot CRM
• Introduction To A CRM System
  • Capturing New Leads
  • Video Overview
• Taking The Plunge
  • HubSpot
• Choosing A CRM System
• Conclusion

You Can Easily Manage All Customer Relationships from One Place.

With HubSpot CRM, you can easily manage all your customer relationships from one place. This means you can keep up with what’s going on with each contact, whether it’s a lead, a prospect, or a current client. You can even send automated emails to your contacts based on their actions within the system.

Do You Have A CRM System?

Is a CRM System (Customer Relations Management) a component of your small business? If not, should it be? If it is, how is it contributing to the growth of your business? I would love to hear how CRM is benefiting your business. Please use the comment box below to share. Or, you can contribute through our contact form. I acknowledge that there may be businesses that will not benefit from CRM significant enough to be worth the setup time and learning curve. But I also contend that in many instances, an assumption that CRM will not benefit may be unfounded.

Should You Have A CRM System?

To explore the benefit of a CRM app, Let’s use my business as an example. I am an affiliate marketer. SEO is a big deal to me and my business. I’m continually looking for ways to improve it to bring more traffic to my site. Given my efforts to improve SEO and my obsession with analytics, putting all my eggs in that basket is tempting. If I can grow my traffic to enough visitors, I will attain the financial return I’m after, so it would seem. If this is my entire strategy, I’m playing a numbers game. I’m betting that a certain percentage of those who come to my content will make a purchase. The more I increase the traffic; the higher my income will be. While this can be true, I’m overlooking many contributing factors that could increase the percentage of my return, better known as ROI.

I’m overlooking an important factor in why people come to my site. I need them to click on an affiliate link and make a purchase. But is that why they came to my site? No. It is unlikely that anyone will come to my website to buy something.

In most cases, they came for information. It is possible that while they are reading, they will see an ad for a product they were considering purchasing or that has an incredible price. So on impulse, they click on the link to check out the product and may make a purchase. That scenario has considerably decreased the percentage of a visitor making a purchase. So if I relied on a broad statistic that says that a certain percentage of those who visit a site make a purchase, I might discover that the percentage is much lower for my scenario.

_{(We independently select these products — if you buy from one of our links, we may earn a commission.)}

What If I Could Change the Scenario?

So what if I could change that scenario? What if, for instance, I began to acquire an email list of those who read my blogs? And then, I used a CRM system to store and manage that list. And what if I keep track of the habits and behaviors of those on the list? Blogs they read and activity on the website? Now I have a means of building relationships with people who know what I offer. They are no longer strangers who happened by my website but followers or at least repeat users of my services. For these people, the scenario has changed. When they come to my website now, they are already open to taking advantage of what I offer. I have increased the ROI for those on my list. And the more I can grow that list, the greater my return will be.

Let me give a personal example of how this might work. A few months ago, I came across a reference to a blog written by Lisa Sicard, posted on her website, inspiretothrive.com. After reading her blog and exploring her website, I decided I was interested in her ideas and services and wanted her as a resource. So I subscribed to her email list. Now I receive her weekly newsletter with references to her blogs and other resources. When she recommends a product or an action that might help, I check it out because I consider her a competent resource. By signing up for her email list, I transitioned from a visitor to a follower, and when I read her blogs or go to her website, I am already receptive to what she might recommend.

Convinced that I need to pursue growing an email list, I will need help. I need a CRM system to help manage this effort.

HubSpot CRM

As a user of HubSpot CRM, I want to walk you through some of its features to acquaint you with ways the CRM can benefit your business. From the list of CRM systems below, you will notice that PCMag editors Gadjo Sevilla & Neil McAllister, in their article, “The Best CRM Software for 2022,” rated HubSpot as the “Best for Easy to Use CRM for SMBs.” They also gave it a 3.5 Good rating, which is not the highest rating provided for CRM choices for small businesses. So HubSpot may not be your pick. My purpose is to reveal some features, pointing out how they might benefit your business.

First, one of the reasons I chose HubSpot was the free features with no time limit on the free access. There are a few limitations on some of these free features, such as having HubSpot branding or no form or email automation. The free account allows 1,000 contacts and 2,000 emails per month. The startup business has the free tools it needs to grow and can phase into additional features as it is ready for them and more capable of paying.

As I move on to highlight some of the features in HubSpot, I want to emphasize that this is not a review of HubSpot. I do not intend to cover all segments of its features. This blog only introduces CRM software and how it can benefit your business. I will use HubSpot and its marketing features to outline a CRM marketing plan using an email list.

Introduction To A CRM System

Once I have set up my HubSpot free account, I have the choice of registering for tools in five different categories: Marketing, Sales, Service, Operations, and CMS. All are free. While I could sign up for tools in more than one of these hubs, I have only chosen Marketing.

I begin by importing a pre-existing contact list to get started with my marketing tools. I also have the option of manually creating new contacts. The importing process is simple. I exported a contact list I already had with another email service to a CSV file. I then imported the file into my HubSpot account. The free HubSpot account will allow me to store up to 1 million contacts in as many as five active lists and 1,000 static lists. The limit on emails sent each month is 2,000.

With contacts stored in my account, I will also connect my website to HubSpot through the HubSpot WordPress plugin. Through this connection, I can track the contacts’ activity on my website by email, phone calls, and chat. The HubSpot plugin connection allows me to establish a chat feature on my website for interaction with website visitors. From my dashboard, I can turn the chat feature on or off depending on my availability to respond. With these tools engaged and the ability to track user activity, I can begin to interact with my contacts based on their interests. In other words, I can build relationships with them. Once I start sending targeted emails and newsletters, I will have additional information to help develop those relationships.

Capturing New Leads

Now that I have access to a free marketing account and a list of contacts added to it, I am ready to begin adding new leads to my CRM. I will use the following tools to achieve that goal:

• Landing Page Builder – I can create a landing page for a new promotion. For greater integration, I will use the HubSpot service to host it for free rather than including it along with my website. I could design a complete website with the CMS tools on HubSpot if I choose. I already have a website, so I will use only the landing page tools to channel results from my new promotion.
• Forms – This tool will add a form to my landing page to capture new leads.
• Ads – Using the ad tools, I can integrate with Facebook ads, creating and tracking an advertisement for my new promotion. Ad campaign activity will go into the contact records.
• Marketing Email – Now, I am ready to send a marketing email or newsletter to target the various interests of both my new and existing leads. Tools for this are in my free marketing account.

Why Not Use Only An Email Marketing Service?

You may wonder why you need a CRM system if you already use an email marketing service such as MailChimp or Constant Contact. One of the strengths of HubSpot and other CRM systems are their integrations. HubSpot, for example, has integration with MailChimp, enabling you to continue using your account there while importing the activity of your email blasts to your CRM in HubSpot. When I am ready to send a marketing email or newsletter, if I choose, I can integrate with MailChimp or another service to send the newsletter. My CRM system will receive the contact activity from that mailing to provide insights on my contacts. This information will help me segment my contacts and inform me of their needs and interests.

It is not necessary, though, to use MailChimp because HubSpot has all that is necessary for the task of mailing. Whether using an integration or working within HubSpot, your move to a CRM system will transition you from merely using analytics to having a comprehensive view of your contacts.

Video Overview

For another perspective on using a CRM system for marketing, this video will give an overview of inbound marketing at HubSpot.

Taking The Plunge

Whether you’re ready to dip your toe in the CRM pool or take the plunge, here are some resources to help.

HubSpot

HubSpot is my choice and the system I have used to demonstrate the advantages of using a CRM system. If you want to check it out further, here is a link you can use for that purpose – HubSpot. The extensive array of free resources will help you get up and running before having any financial outlay. To be clear, as an affiliate, I may benefit if you choose HubSpot.

Choosing A CRM System

There are many options when choosing a CRM system. HubSpot is not the only option and may not be your best choice. As you browse through the list below, a good starting point is to match a system to the size and needs of your business. You will find systems designed for larger and smaller companies, along with other options.

This list is available from PCMag editors Gadjo Sevilla & Neil McAllister, in their article, “The Best CRM Software for 2022,” which reviewed 13 of the best CRM software. Here is their summary:

• Zoho CRM  4.5 Outstanding | Best for Zoho Platform Customers
• HubSpot CRM  3.5 Good | Best for Easy to Use CRM for SMBs
• Freshsales CRM  4.0 Excellent | Best for Basic CRM
• Zendesk Sell  4.0 Excellent | Best for Integration With Zendesk Products
• Salesforce Sales Cloud Lightning Professional  4.5 Outstanding | Best Overall
• Less Annoying CRM  4.0 Excellent | Best for Startups
• Sales Creatio  4.0 Excellent | Best for Large Sales Teams
• Apptivo CRM  4.5 Outstanding | Best for Small Business CRM
• Insightly CRM  4.0 Excellent | Best for Growth-Stage Businesses
• Pipedrive CRM  3.5 Good | Best for Deal-Oriented Sales Teams
• Act! CRM  3.0 Average | Best for Longtime Act! Users
• Salesflare  2.5 Fair | Best for Very Small Teams
• SugarCRM Sugar Sell  4.0 Excellent | Best for High Customization

Conclusion

HubSpot CRM is a good choice for small businesses that want an easy-to-use system with many free features. But there are many CRM systems available, and the best one for your business will depend on the size of your company and your specific needs. Use the resources above to help choose the best CRM system for your business.

If you are already using a CRM, you might want to make a recommendation describing the benefits of your system that you like best. Please do so in the comments box below or through our contact form.

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5 Free Email Marketing Tools to Help You Grow Your Business

• Why Use Email Marketing
• Should You Use An Email Marketing Service?
  • Case for Using An Email Marketing Service:
• Use of A Hybrid Marketing Approach:
  • So why might you want to use an SMPT relay service?
• A Comparison of 5 Email Marketing Services
  • About Free Plans
  • MailChimp
  • Benchmark
  • AWeber
  • iContact
  • HubSpot
• SMTP Relays
  • MailGun
  • SendGrid
• Conclusion

_{(We independently select these products — if you buy from one of our links, we may earn a commission.)}

If you’re looking for ways to grow your small business, email marketing is a great place to give attention. With the free email marketing tools we will highlight in this blog, you can create beautiful newsletters, schedule automated emails, and track conversions. But first, let’s discuss the question of why use email marketing.

Why Use Email Marketing

If you are not currently using email marketing with your home business, take a minute to read further and consider or re-consider adding it to the arsenal of marketing tools for cultivating active customers. You may have already considered using email marketing and rejected it in favor of social media or another venue. Allow me to suggest that you may not be properly framing the use of email versus another approach. The argument should not be one of either/or. It is not email versus social media or some other form, but email AND social media or another format. The two are not competing marketing methods but complementary techniques.

Social media and SEO strategies are methods for driving traffic to your business site or page, but they are not necessarily the best methods for making customers of those who show up at your site or on your page. That is where email marketing can contribute. Campaign Monitor published data comparing email with social media. According to their statistics, the average click-through rate on social media is roughly 2.5%. Meaning that out of every 100 visitors to your content, 2-3 people will click on the item you are pitching to them. Even then, they are not yet customers. So far they have just decided to check further. They have not yet decided to buy or do whatever you’re asking them to do.

Email, on the other hand, has an open rate of between 15-25%. In other words, 6-10 times greater than the response rate of social media. This is not such a head-scratcher when you consider that the email is going to people who have chosen to receive your emails. They already have a positive impression of your product or content. You have at least a slight relationship with them and none with most of those coming to your site. The longer someone remains on your email list and receives contact from you, the greater your relationship. So they are already predisposed to open a link in your email.

Another interesting data from Campaign Monitor is that email generates $38 for every $1 spent on it. An amazing 3800% ROI. So maybe it is worth rethinking your use of email marketing.

As you consider using email, your challenge will be determining how to glean those potential emails from people who appear at your site or page. Consider this. Your advertising dollars on Facebook or Twitter will only benefit you if you continue paying them. Whatever activity you generate with an ad campaign will not be repetitious once the campaign is finished. At least, for the most part. Another ad campaign will be required to get another uptick in activity that is similar. But you can send emails regularly with little cost and gain 6-10 times the results of your ad campaign. Might the wise thing be to put some or even most of your advertising money into building your email list without spending nearly as much overall on advertising?

I would say that email marketing is an essential consideration for any business. It’s the best way to keep in touch with your customers and tell them about new products, services, or discounts. But it’s more than just sending out mass emails. With the services described below, you can personalize your messages, making them more relevant for each email list segment.

Email campaigns allow you to:

• Target a specific audience
• Reach a large number of people
• Spend less to produce and send
• Customize them to fit the needs of each recipient

Should You Use An Email Marketing Service?

So if it is a good idea to use email marketing to enhance customer relations, is it also a good idea to use an email marketing service to manage your email marketing? My answer to this is yes. Here are some reasons why I think it to be a good idea. But after reading the reasons, I believe it to be a good idea; I will also suggest a hybrid approach in which you might use a combination. In other words, combine the use of a marketing service with the help of an SMTP relay service.

Case for Using An Email Marketing Service:

Arguably the best reason to use a marketing service is to comply with the CAN-SPAM Act of 2003. This was an act of congress attempting to cut down on the onslaught of spam emails. The act established compliance standards for authentic bulk email practices instead of SPAM emails. By using a service, there is the assurance of complying with these standards. All of the services operate in strict compliance since their business relies on them.

Another side to this issue is working with standards established by email and internet service providers to avoid spam filters. Working with marketing services will give confidence that your emails will make their way to your recipients’ inboxes. Besides knowing how to navigate the filters set up by these providers, the providers also recognize reputable marketing services. They are less likely to mark emails coming through as spam.

Other advantages –

• Templates – Each service has pre-designed templates and drag-and-drop design tools to edit the templates. This provides a simple but quality email design that complies with CAN-SPAM and Email & Internet Service Provider standards. The designs are also aimed at higher open rates. Just as important is that these templates will work with all email clients and software. You can be assured it will work in Outlook, Hotmail, Gmail, Yahoo, or any other client.
• List Management – Another great reason to use a marketing service is that you don’t have to give thought to managing your email list, regardless of its size. Connect your website opt-in forms to the service, and each new address is added automatically. And if a person chooses to be removed from the list, it goes through the service, and you receive a notice.
• Analytics – A third important reason to use a marketing service is analytics. All the essential information you need is available. Who opened that last email? Who clicked on the links, and which links did they choose? While you can pay little attention to list management, leaving it all up to the service, you will want to pay close attention to analytics. Using this information you will know better what works and what doesn’t.

Use of A Hybrid Marketing Approach:

By hybrid marketing approach, I’m referring primarily to a combination between a marketing service and an SMPT relay service. First I need to explain what an SMPT relay is.

SMTP stands for “Simple Mail Transfer Protocol.”Email servers use these protocols to transfer e-mail messages and attachments over the internet. Whether using your private email server or a public one such as Gmail, SMTP is a secure connection between that server and the internet. While you can set up your server, you will not be able to send emails securely without SMTP. 

It is possible to send email from a private server using the SMTP settings of a personal email account you may have with Gmail or another email provider, but there will be restrictions. Only a certain number of emails can be sent per hour or per day. If you try to send more emails than the number permitted, your account will be blocked.

Using your email server to send a secure email to thousands of recipients is impossible. And if you attempt to send an unsecured email, bypassing SMTP, recipients will block it, and your domain will likely be blacklisted. This is where SMTP relays come in. You can use your email server to send to thousands of recipients by using the SMTP settings of the relay. And the cost will be less than that of the marketing services. But neither are you getting all the features of the marketing service.

  Using a relay is not for everyone. For many, the technical requirements of setting up a personal email server by coding your server would be too great. And even if you use a software package ready to go out of the box, too much time and effort are required. Additionally, unless you have an email list of more than 2,000, it just doesn’t make sense. The free marketing services will adequately meet your needs.

So why might you want to use an SMPT relay service?

There are savings with an SMPT relay service, but you will not have campaign management tools essential to carry out a marketing campaign. But these campaign tools are not as necessary with your highly engaged recipients as with those less engaged. More engaged recipients could be routed through an SMTP relay, while those needing more encouragement could be assigned to the campaign management service.

Using this approach, you are saving with those who are more engaged and paying for the more expensive management tools to reach the less involved. Again, this makes the most sense when you have large numbers in your email list. For example, using a relay service such as Sendgrid, for $19.95, you can send up to 50,000 emails per month. This could be one mailing to 50,000 recipients, five mailings to 10,000 recipients, or another combination that equals 50,000 for the month.

By comparison, MailChimp charges are based on the number of contacts in your mailing list. With 10,000 contacts, the lowest cost plan would charge $87 per month and allow ten mailings. While this provides 100,000 emails per month, the cost is the same even if you send only one mailing. So a list of 10,000 contacts costs $87 per month with MailChimp and $19.95 per month with Sendgrid.

A Comparison of 5 Email Marketing Services

About Free Plans

All five email marketing services listed in this blog have a free plan with additional plans available to accommodate more extensive, more extensive lists and more advanced features. This is an excellent approach for small home businesses allowing them to start free in the early days when their mailing lists are small and progress to paid plans as they grow.  When your business has grown to need a paid plan, you know whether that service is a good fit for your business.

As you read through each service below, be on the lookout for those that offer full features in their free plans. Thus, the main difference between free and paid will be the number of emails you send.

MailChimp

MailChimp is an easy-to-use email marketing service that allows you to easily manage your contacts, build campaigns, and automate your business processes. It also offers a variety of features that make it easier than ever to design and deliver high-quality emails.  Business News Daily has chosen MailChimp as the best email marketing software for beginners. 

Mailchimp’s free plan includes:

• Up to 500 contacts, with 10,000 sends per month
• A daily limit of 2,000.
• 1-step automation – This feature allows you to place sign-up forms on your website that are automatically stored in your Mailchimp account and tagged as you indicate.
• Marketing CRM – Customer relationship management (CRM) helps to create stronger connections with your customers. An audience dashboard enables you to learn the individual preferences of those in your list, making it possible to address specific preferences in subsequent mailings.
• Landing Pages – The free account includes free website and landing page hosting. In addition, free landing page templates are provided, allowing a tight integration for CRM.
• Social posting – Enables posting on your social accounts.
• Facebook & Instagram ads – An ad tool for Facebook & Instagram to help design and optimize ads.
• Postcards – Allows sending physical postcards

With a list of 500 contacts, you could send 20 emails per month to your list. You are also limited to one audience, meaning one contact list. This will place some limitations on personalizing your emails. But since you can add tags to those in your list, you still have some segmentation options.

Design Tools include:

• Creative Assistant
• Content Studio
• Basic email templates

MailChimp Integrations:

• WordPress
• QuickBooks
• Shopify
• Stripe
• Zendesk Activity
• LinkedIn
• Facebook
• Formstack
• SurveyMonkey
• Many more

Benchmark

Business News Daily designated Benchmark as the best email marketing software for “Ease of Use.” It, too, has a free plan that:

Benchmark’s free plan includes:

• Up to 500 contacts
• 3,500 emails per month
• Basic Email Marketing
• Lite Marketing Automation
• Simple Lead Generation
• Basic Reporting

Email Marketing:

• Drag & Drop Email Builder
• Responsive Email Templates
• Smart Content
• RSS Email Campaigns
• List Management
• Basic Segmentation
• Responsive Templates
• Signup Forms
• Basic Drip Campaigns

Additional Features:

• Email Delivery Management
• Basic Drip Campaigns
• Sign-Up Forms
• Polls & Surveys
• Live Engagement Reports
• Opens by Hour Reports

Given the limited number of contacts and monthly emails, Benchmark’s free plan is definitely for the small business just getting started. Should these limitations be too restrictive, the first step into a paid plan costs $13 per month for 500 contacts, but an unlimited number of emails sent p

If the size of your contact list and the number of emails allowed each month is your primary concern, MailChimp will be the obvious choice compared to Benchmark. If not, your concerns will lie more with the marketing, design, or other features offered. I have listed most of those features here for both services, but you will want to go to the sites to get more into the details.

Another feature you may be interested in is the integrations with services outside Benchmark. Here are just a few of the Benchmark integrations, but there are many more:

• WordPress
• Google
• Facebook
• Flickr
• Zapier
• PayPal
• Shopify
• ZOHO
• many more

AWeber

AWeber’s free plan is similar to MailChimp and Benchmark. It allows up to 500 contacts and 3,000 emails per month. AWeber has only two plans, Free and Pro. The Pro plan gives all features the service has to offer and starts at $16.15 per month with a limit of 500 contacts or subscribers. Once you subscribe to the Pro plan, you are on a sliding scale based on the number of subscribers. Everything else remains the same. This includes an unlimited number of emails each month. When the number of subscribers exceeds 500, you begin paying $26.15 per month for up to 2,500 subscribers.

With the focus of this blog on free plans, I will list only those features that come with the free plan:

Usage:

• Subscriber limit – 500
• Email sends – 3,000/mo
• List profiles – 1

Email:

• Create and send newsletters
• Email automation
• RSS to email
• Drag-and-drop email builder
• 100s of email templates
• HTML emails
• Dynamic content
• AMP emails
• Hosted broadcast archive
• Thousands of professional images

Landing Pages:

• Sell Products and Services with AWeber Ecommerce
• Unlimited landing pages
• Beautiful landing page templates for a variety of goals
• Thousands of professional images
• Video landing pages
• Buy and connect domains
• Google Analytics

List Building:

• Sign up forms
• WordPress plugin

Segmentation:

• Tagging subscribers
• Send to basic segments

Reporting:

• Simple subscriber and message analytics

AWeber Ecommerce:

• Sell products and services
• Subscriptions and payment plans
• Sales tracking
• Purchase tagging

Integrations:

• Facebook
• PayPal
• WordPress
• Shopify
• WooCommerce
• Hundreds more integrations

iContact

Again, I will start with the number of contacts and emails with the free plan. iContact looks very similar to the previous services:

• Up to 500 Contacts
• Up to 2,000 Sends per month

iContact has only one other plan beyond the free plan,, the Advanced one. As with aWeber services, once you are in this Advanced plan, you receive every feature the service offers and pay based on the number of contacts in your list. So when your list exceeds 500, you move into the advanced plan, starting with a limit of 1,500 contacts and unlimited emails. At this level, the plan costs $23 per month.

Features included in the free plan include:

Email Marketing:

• Drag & Drop Editor
• HTML Editor
• Template Library
• Stock Image Library
• In-line Photo Editing
• A/B Split Testing

Automation:

• Automation Editor
• Targeted Automation Follow Ups

Landing pages:

• Landing Page Creation & Hosting – 1 Page

Real-time Campaign Reporting:

• Email Reporting
• Automation Reporting
• Landing Page Reporting

Contact Management:

• Sign-up Forms
• List Segmentation – 1 Segment

Integrations:

• Custom API
• Integrations Directory

HubSpot

HubSpot is difficult to compare to the other email marketing services listed here. Business News Daily tagged HubSpot as the best “Bundled Marketing Solution.” This is an apt description – a bundled marketing solution. But this refers to only one Hub of HubSpot. The Marketing Hub. There is also a Sales Hub, a Service Hub, a CMS Hub, and an Operations Hub. But we will concentrate only on the Marketing Hub.

Registering for a HubSpot free account gives you lifetime access to a whole array of free features. These features are promoted as “scalable for scaling companies.” So with the free account, you can access the lite version of the software bundle. As your business grows and needs more advanced features, it scales up in paid plans.

The table below lists many of the features included in the free account and shows what is allowed with each.

Feature	Allowed	Feature	Allowed
Forms	Limited	HubSpot mobile app	yes
Email marketing	2,000 email sends per calendar month, with branding marketing	Marketing events object	yes
Ad management	All available ad typesSimple website audiences only	Email reply tracking	yes
Landing pages	Limited features	Email health reporting	Limited features
Shared inbox	Limited to 1 inbox	Ad retargeting	All available ad types2 audiences
List segmentation	5 active lists1,000 static listsAdditional limits	User management	yes
Team email	yes	Custom user permissions	yes
Live chat	Includes HubSpot branding	Email automation	1 automated action
Basic bots	Limited features	Form automation	1 automated email per form
Mobile optimization	Content limited to email only	SEO recommendations & optimizations	Basic recommendations
Reporting dashboard	Up to 3 dashboards, each with 10 reports per dashboard	Blog	1 blogIncludes HubSpot branding
Facebook Messenger integration	Send and receive simple messages and quick replies.	Standard SSL certificate	yes
Custom properties	10 custom properties in total.	Website traffic analytics	Standard web analytics dashboard

As you can see, HubSpot supports a much fuller array of tools to enhance your email marketing. For many home businesses, it may be overkill, but for others, it can embed a strong marketing foundation upon which to build a growing business.

The free plan will allow for 1,000 contacts and 2,000 emails per month, similar to the other services described in this blog. The difference will be in the marketing tools available to offer faster growth.

SMTP Relays

Earlier in this blog, I wrote about possibly using a hybrid approach that included the use of SMTP relays along with an email marketing service. Here are two examples of SMTP relays along with the features they offer.

MailGun

Mailgun is an email delivery and deliverability service that empowers businesses to send emails from their applications easily. It is built on a robust, cloud-based infrastructure that scales gracefully, so you don’t have to deal with the complexity or hassle of maintaining your servers!

Mailgun has two different endpoints, one for SMTP and another which provides an HTTP API. The former is recommended if you’re building a standalone application as it is easy to set up but less reliable at scale than other options; however, they do or both alternatives so that users can choose what works best with their needs!

The Trial plan is excellent for those who want to test drive the service. For your first month on the trial, you’ll get 5K emails at no cost! After that period expires, you’re now transitioning into membership with all its features, including 24/7 phone support, comprehensive documentation available any day of the week, and rich data access if needed to improve email performance.

The Trial plan includes these features:

• Email APIs, SMTP Relay, and Webhooks
• Suppression Management
• Email Tracking and Analytics
• 99.99% Guaranteed Uptime SL
• 5 days of log retention
• Detailed documentation
• 24/7 ticket support
• Drag-and-Drop Template Builder

You may have noticed no mention of the number of emails allowed with the trial plan, but no comment on the number of contacts. This is because with an SMTP relay you manage your contacts. The relay is simply to send emails. While many of the features are in an email marketing service, the relay still reports on bounced emails, links clicked, and other data related to your email delivery.

MailGun does not truly have a free plan. Only a one-month trial feature. Once the trial ends, the Foundation plan begins at $35 per month with an allowance of 50,000 emails per month. The next plan is the Growth plan at $80/month and 100,000 emails/month. Finally, the Scale plan keeps scaling the monthly emails from 100,000 to 2.5 million. Anything beyond that is negotiable.

SendGrid

SendGrid states “we’re committed to offering startups the means to grow and scale globally. We offer the resources and support needed to truly take off.” In keeping with this, SendGrid offers a free plan which allows for 100 emails per day. Or, stated differently, it amounts to 3,000 emails per month.

If you go to the SendGrid website, you will notice Email API Plans and Marketing Campaigns Plans. The Marketing Campaigns Plans are comparable to the marketing services listed earlier in this blog. It is the Email API Plans that fit this SMTP Relay discussion. Here are features available in the free plan.

Free Plan Features:

• APIs, SMTP Relay, and Webhooks
• Delivery Optimization Tools
• Dynamic Template Editor
• Insightful Analytics
• Ticket Support
• Deliverability Insights

Included in the deliverability insights are:

• Delivered
• Opened
• Clicked
• Bounces
• Spam Reports
• Reputation

Once a business has grown beyond 3,000 emails per month, the Essentials plan takes the number up to 50,000 emails for $19.95 per month.

Conclusion

Overall, these five email marketing tools are great options for those looking to grow their business. Each offers a free plan with enough features to get started, and they all have paid plans that scale as your business grows. With so many options available, there’s sure to be a tool that’s perfect for your needs! Thanks for reading!

If you have a comment or question or maybe even a topic related to your home business you would like us to address, please leave a comment!

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