The Benefits of Hubspot CRM for Small Businesses

• Top Posts
• Should You Have A CRM System?
  • What If I Could Change the Scenario?
• HubSpot CRM
• Introduction To A CRM System
  • Capturing New Leads
  • Video Overview
• Taking The Plunge
  • HubSpot
• Choosing A CRM System
• Conclusion

You Can Easily Manage All Customer Relationships from One Place.

With HubSpot CRM, you can easily manage all your customer relationships from one place. This means you can keep up with what’s going on with each contact, whether it’s a lead, a prospect, or a current client. You can even send automated emails to your contacts based on their actions within the system.

Do You Have A CRM System?

Is a CRM System (Customer Relations Management) a component of your small business? If not, should it be? If it is, how is it contributing to the growth of your business? I would love to hear how CRM is benefiting your business. Please use the comment box below to share. Or, you can contribute through our contact form. I acknowledge that there may be businesses that will not benefit from CRM significant enough to be worth the setup time and learning curve. But I also contend that in many instances, an assumption that CRM will not benefit may be unfounded.

Should You Have A CRM System?

To explore the benefit of a CRM app, Let’s use my business as an example. I am an affiliate marketer. SEO is a big deal to me and my business. I’m continually looking for ways to improve it to bring more traffic to my site. Given my efforts to improve SEO and my obsession with analytics, putting all my eggs in that basket is tempting. If I can grow my traffic to enough visitors, I will attain the financial return I’m after, so it would seem. If this is my entire strategy, I’m playing a numbers game. I’m betting that a certain percentage of those who come to my content will make a purchase. The more I increase the traffic; the higher my income will be. While this can be true, I’m overlooking many contributing factors that could increase the percentage of my return, better known as ROI.

I’m overlooking an important factor in why people come to my site. I need them to click on an affiliate link and make a purchase. But is that why they came to my site? No. It is unlikely that anyone will come to my website to buy something.

In most cases, they came for information. It is possible that while they are reading, they will see an ad for a product they were considering purchasing or that has an incredible price. So on impulse, they click on the link to check out the product and may make a purchase. That scenario has considerably decreased the percentage of a visitor making a purchase. So if I relied on a broad statistic that says that a certain percentage of those who visit a site make a purchase, I might discover that the percentage is much lower for my scenario.

_{(We independently select these products — if you buy from one of our links, we may earn a commission.)}

What If I Could Change the Scenario?

So what if I could change that scenario? What if, for instance, I began to acquire an email list of those who read my blogs? And then, I used a CRM system to store and manage that list. And what if I keep track of the habits and behaviors of those on the list? Blogs they read and activity on the website? Now I have a means of building relationships with people who know what I offer. They are no longer strangers who happened by my website but followers or at least repeat users of my services. For these people, the scenario has changed. When they come to my website now, they are already open to taking advantage of what I offer. I have increased the ROI for those on my list. And the more I can grow that list, the greater my return will be.

Let me give a personal example of how this might work. A few months ago, I came across a reference to a blog written by Lisa Sicard, posted on her website, inspiretothrive.com. After reading her blog and exploring her website, I decided I was interested in her ideas and services and wanted her as a resource. So I subscribed to her email list. Now I receive her weekly newsletter with references to her blogs and other resources. When she recommends a product or an action that might help, I check it out because I consider her a competent resource. By signing up for her email list, I transitioned from a visitor to a follower, and when I read her blogs or go to her website, I am already receptive to what she might recommend.

Convinced that I need to pursue growing an email list, I will need help. I need a CRM system to help manage this effort.

HubSpot CRM

As a user of HubSpot CRM, I want to walk you through some of its features to acquaint you with ways the CRM can benefit your business. From the list of CRM systems below, you will notice that PCMag editors Gadjo Sevilla & Neil McAllister, in their article, “The Best CRM Software for 2022,” rated HubSpot as the “Best for Easy to Use CRM for SMBs.” They also gave it a 3.5 Good rating, which is not the highest rating provided for CRM choices for small businesses. So HubSpot may not be your pick. My purpose is to reveal some features, pointing out how they might benefit your business.

First, one of the reasons I chose HubSpot was the free features with no time limit on the free access. There are a few limitations on some of these free features, such as having HubSpot branding or no form or email automation. The free account allows 1,000 contacts and 2,000 emails per month. The startup business has the free tools it needs to grow and can phase into additional features as it is ready for them and more capable of paying.

As I move on to highlight some of the features in HubSpot, I want to emphasize that this is not a review of HubSpot. I do not intend to cover all segments of its features. This blog only introduces CRM software and how it can benefit your business. I will use HubSpot and its marketing features to outline a CRM marketing plan using an email list.

Introduction To A CRM System

Once I have set up my HubSpot free account, I have the choice of registering for tools in five different categories: Marketing, Sales, Service, Operations, and CMS. All are free. While I could sign up for tools in more than one of these hubs, I have only chosen Marketing.

I begin by importing a pre-existing contact list to get started with my marketing tools. I also have the option of manually creating new contacts. The importing process is simple. I exported a contact list I already had with another email service to a CSV file. I then imported the file into my HubSpot account. The free HubSpot account will allow me to store up to 1 million contacts in as many as five active lists and 1,000 static lists. The limit on emails sent each month is 2,000.

With contacts stored in my account, I will also connect my website to HubSpot through the HubSpot WordPress plugin. Through this connection, I can track the contacts’ activity on my website by email, phone calls, and chat. The HubSpot plugin connection allows me to establish a chat feature on my website for interaction with website visitors. From my dashboard, I can turn the chat feature on or off depending on my availability to respond. With these tools engaged and the ability to track user activity, I can begin to interact with my contacts based on their interests. In other words, I can build relationships with them. Once I start sending targeted emails and newsletters, I will have additional information to help develop those relationships.

Capturing New Leads

Now that I have access to a free marketing account and a list of contacts added to it, I am ready to begin adding new leads to my CRM. I will use the following tools to achieve that goal:

• Landing Page Builder – I can create a landing page for a new promotion. For greater integration, I will use the HubSpot service to host it for free rather than including it along with my website. I could design a complete website with the CMS tools on HubSpot if I choose. I already have a website, so I will use only the landing page tools to channel results from my new promotion.
• Forms – This tool will add a form to my landing page to capture new leads.
• Ads – Using the ad tools, I can integrate with Facebook ads, creating and tracking an advertisement for my new promotion. Ad campaign activity will go into the contact records.
• Marketing Email – Now, I am ready to send a marketing email or newsletter to target the various interests of both my new and existing leads. Tools for this are in my free marketing account.

Why Not Use Only An Email Marketing Service?

You may wonder why you need a CRM system if you already use an email marketing service such as MailChimp or Constant Contact. One of the strengths of HubSpot and other CRM systems are their integrations. HubSpot, for example, has integration with MailChimp, enabling you to continue using your account there while importing the activity of your email blasts to your CRM in HubSpot. When I am ready to send a marketing email or newsletter, if I choose, I can integrate with MailChimp or another service to send the newsletter. My CRM system will receive the contact activity from that mailing to provide insights on my contacts. This information will help me segment my contacts and inform me of their needs and interests.

It is not necessary, though, to use MailChimp because HubSpot has all that is necessary for the task of mailing. Whether using an integration or working within HubSpot, your move to a CRM system will transition you from merely using analytics to having a comprehensive view of your contacts.

Video Overview

For another perspective on using a CRM system for marketing, this video will give an overview of inbound marketing at HubSpot.

Taking The Plunge

Whether you’re ready to dip your toe in the CRM pool or take the plunge, here are some resources to help.

HubSpot

HubSpot is my choice and the system I have used to demonstrate the advantages of using a CRM system. If you want to check it out further, here is a link you can use for that purpose – HubSpot. The extensive array of free resources will help you get up and running before having any financial outlay. To be clear, as an affiliate, I may benefit if you choose HubSpot.

Choosing A CRM System

There are many options when choosing a CRM system. HubSpot is not the only option and may not be your best choice. As you browse through the list below, a good starting point is to match a system to the size and needs of your business. You will find systems designed for larger and smaller companies, along with other options.

This list is available from PCMag editors Gadjo Sevilla & Neil McAllister, in their article, “The Best CRM Software for 2022,” which reviewed 13 of the best CRM software. Here is their summary:

• Zoho CRM  4.5 Outstanding | Best for Zoho Platform Customers
• HubSpot CRM  3.5 Good | Best for Easy to Use CRM for SMBs
• Freshsales CRM  4.0 Excellent | Best for Basic CRM
• Zendesk Sell  4.0 Excellent | Best for Integration With Zendesk Products
• Salesforce Sales Cloud Lightning Professional  4.5 Outstanding | Best Overall
• Less Annoying CRM  4.0 Excellent | Best for Startups
• Sales Creatio  4.0 Excellent | Best for Large Sales Teams
• Apptivo CRM  4.5 Outstanding | Best for Small Business CRM
• Insightly CRM  4.0 Excellent | Best for Growth-Stage Businesses
• Pipedrive CRM  3.5 Good | Best for Deal-Oriented Sales Teams
• Act! CRM  3.0 Average | Best for Longtime Act! Users
• Salesflare  2.5 Fair | Best for Very Small Teams
• SugarCRM Sugar Sell  4.0 Excellent | Best for High Customization

Conclusion

HubSpot CRM is a good choice for small businesses that want an easy-to-use system with many free features. But there are many CRM systems available, and the best one for your business will depend on the size of your company and your specific needs. Use the resources above to help choose the best CRM system for your business.

If you are already using a CRM, you might want to make a recommendation describing the benefits of your system that you like best. Please do so in the comments box below or through our contact form.

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5 Free Email Marketing Tools to Help You Grow Your Business

• Why Use Email Marketing
• Should You Use An Email Marketing Service?
  • Case for Using An Email Marketing Service:
• Use of A Hybrid Marketing Approach:
  • So why might you want to use an SMPT relay service?
• A Comparison of 5 Email Marketing Services
  • About Free Plans
  • MailChimp
  • Benchmark
  • AWeber
  • iContact
  • HubSpot
• SMTP Relays
  • MailGun
  • SendGrid
• Conclusion

_{(We independently select these products — if you buy from one of our links, we may earn a commission.)}

If you’re looking for ways to grow your small business, email marketing is a great place to give attention. With the free email marketing tools we will highlight in this blog, you can create beautiful newsletters, schedule automated emails, and track conversions. But first, let’s discuss the question of why use email marketing.

Why Use Email Marketing

If you are not currently using email marketing with your home business, take a minute to read further and consider or re-consider adding it to the arsenal of marketing tools for cultivating active customers. You may have already considered using email marketing and rejected it in favor of social media or another venue. Allow me to suggest that you may not be properly framing the use of email versus another approach. The argument should not be one of either/or. It is not email versus social media or some other form, but email AND social media or another format. The two are not competing marketing methods but complementary techniques.

Social media and SEO strategies are methods for driving traffic to your business site or page, but they are not necessarily the best methods for making customers of those who show up at your site or on your page. That is where email marketing can contribute. Campaign Monitor published data comparing email with social media. According to their statistics, the average click-through rate on social media is roughly 2.5%. Meaning that out of every 100 visitors to your content, 2-3 people will click on the item you are pitching to them. Even then, they are not yet customers. So far they have just decided to check further. They have not yet decided to buy or do whatever you’re asking them to do.

Email, on the other hand, has an open rate of between 15-25%. In other words, 6-10 times greater than the response rate of social media. This is not such a head-scratcher when you consider that the email is going to people who have chosen to receive your emails. They already have a positive impression of your product or content. You have at least a slight relationship with them and none with most of those coming to your site. The longer someone remains on your email list and receives contact from you, the greater your relationship. So they are already predisposed to open a link in your email.

Another interesting data from Campaign Monitor is that email generates $38 for every $1 spent on it. An amazing 3800% ROI. So maybe it is worth rethinking your use of email marketing.

As you consider using email, your challenge will be determining how to glean those potential emails from people who appear at your site or page. Consider this. Your advertising dollars on Facebook or Twitter will only benefit you if you continue paying them. Whatever activity you generate with an ad campaign will not be repetitious once the campaign is finished. At least, for the most part. Another ad campaign will be required to get another uptick in activity that is similar. But you can send emails regularly with little cost and gain 6-10 times the results of your ad campaign. Might the wise thing be to put some or even most of your advertising money into building your email list without spending nearly as much overall on advertising?

I would say that email marketing is an essential consideration for any business. It’s the best way to keep in touch with your customers and tell them about new products, services, or discounts. But it’s more than just sending out mass emails. With the services described below, you can personalize your messages, making them more relevant for each email list segment.

Email campaigns allow you to:

• Target a specific audience
• Reach a large number of people
• Spend less to produce and send
• Customize them to fit the needs of each recipient

Should You Use An Email Marketing Service?

So if it is a good idea to use email marketing to enhance customer relations, is it also a good idea to use an email marketing service to manage your email marketing? My answer to this is yes. Here are some reasons why I think it to be a good idea. But after reading the reasons, I believe it to be a good idea; I will also suggest a hybrid approach in which you might use a combination. In other words, combine the use of a marketing service with the help of an SMTP relay service.

Case for Using An Email Marketing Service:

Arguably the best reason to use a marketing service is to comply with the CAN-SPAM Act of 2003. This was an act of congress attempting to cut down on the onslaught of spam emails. The act established compliance standards for authentic bulk email practices instead of SPAM emails. By using a service, there is the assurance of complying with these standards. All of the services operate in strict compliance since their business relies on them.

Another side to this issue is working with standards established by email and internet service providers to avoid spam filters. Working with marketing services will give confidence that your emails will make their way to your recipients’ inboxes. Besides knowing how to navigate the filters set up by these providers, the providers also recognize reputable marketing services. They are less likely to mark emails coming through as spam.

Other advantages –

• Templates – Each service has pre-designed templates and drag-and-drop design tools to edit the templates. This provides a simple but quality email design that complies with CAN-SPAM and Email & Internet Service Provider standards. The designs are also aimed at higher open rates. Just as important is that these templates will work with all email clients and software. You can be assured it will work in Outlook, Hotmail, Gmail, Yahoo, or any other client.
• List Management – Another great reason to use a marketing service is that you don’t have to give thought to managing your email list, regardless of its size. Connect your website opt-in forms to the service, and each new address is added automatically. And if a person chooses to be removed from the list, it goes through the service, and you receive a notice.
• Analytics – A third important reason to use a marketing service is analytics. All the essential information you need is available. Who opened that last email? Who clicked on the links, and which links did they choose? While you can pay little attention to list management, leaving it all up to the service, you will want to pay close attention to analytics. Using this information you will know better what works and what doesn’t.

Use of A Hybrid Marketing Approach:

By hybrid marketing approach, I’m referring primarily to a combination between a marketing service and an SMPT relay service. First I need to explain what an SMPT relay is.

SMTP stands for “Simple Mail Transfer Protocol.”Email servers use these protocols to transfer e-mail messages and attachments over the internet. Whether using your private email server or a public one such as Gmail, SMTP is a secure connection between that server and the internet. While you can set up your server, you will not be able to send emails securely without SMTP. 

It is possible to send email from a private server using the SMTP settings of a personal email account you may have with Gmail or another email provider, but there will be restrictions. Only a certain number of emails can be sent per hour or per day. If you try to send more emails than the number permitted, your account will be blocked.

Using your email server to send a secure email to thousands of recipients is impossible. And if you attempt to send an unsecured email, bypassing SMTP, recipients will block it, and your domain will likely be blacklisted. This is where SMTP relays come in. You can use your email server to send to thousands of recipients by using the SMTP settings of the relay. And the cost will be less than that of the marketing services. But neither are you getting all the features of the marketing service.

  Using a relay is not for everyone. For many, the technical requirements of setting up a personal email server by coding your server would be too great. And even if you use a software package ready to go out of the box, too much time and effort are required. Additionally, unless you have an email list of more than 2,000, it just doesn’t make sense. The free marketing services will adequately meet your needs.

So why might you want to use an SMPT relay service?

There are savings with an SMPT relay service, but you will not have campaign management tools essential to carry out a marketing campaign. But these campaign tools are not as necessary with your highly engaged recipients as with those less engaged. More engaged recipients could be routed through an SMTP relay, while those needing more encouragement could be assigned to the campaign management service.

Using this approach, you are saving with those who are more engaged and paying for the more expensive management tools to reach the less involved. Again, this makes the most sense when you have large numbers in your email list. For example, using a relay service such as Sendgrid, for $19.95, you can send up to 50,000 emails per month. This could be one mailing to 50,000 recipients, five mailings to 10,000 recipients, or another combination that equals 50,000 for the month.

By comparison, MailChimp charges are based on the number of contacts in your mailing list. With 10,000 contacts, the lowest cost plan would charge $87 per month and allow ten mailings. While this provides 100,000 emails per month, the cost is the same even if you send only one mailing. So a list of 10,000 contacts costs $87 per month with MailChimp and $19.95 per month with Sendgrid.

A Comparison of 5 Email Marketing Services

About Free Plans

All five email marketing services listed in this blog have a free plan with additional plans available to accommodate more extensive, more extensive lists and more advanced features. This is an excellent approach for small home businesses allowing them to start free in the early days when their mailing lists are small and progress to paid plans as they grow.  When your business has grown to need a paid plan, you know whether that service is a good fit for your business.

As you read through each service below, be on the lookout for those that offer full features in their free plans. Thus, the main difference between free and paid will be the number of emails you send.

MailChimp

MailChimp is an easy-to-use email marketing service that allows you to easily manage your contacts, build campaigns, and automate your business processes. It also offers a variety of features that make it easier than ever to design and deliver high-quality emails.  Business News Daily has chosen MailChimp as the best email marketing software for beginners. 

Mailchimp’s free plan includes:

• Up to 500 contacts, with 10,000 sends per month
• A daily limit of 2,000.
• 1-step automation – This feature allows you to place sign-up forms on your website that are automatically stored in your Mailchimp account and tagged as you indicate.
• Marketing CRM – Customer relationship management (CRM) helps to create stronger connections with your customers. An audience dashboard enables you to learn the individual preferences of those in your list, making it possible to address specific preferences in subsequent mailings.
• Landing Pages – The free account includes free website and landing page hosting. In addition, free landing page templates are provided, allowing a tight integration for CRM.
• Social posting – Enables posting on your social accounts.
• Facebook & Instagram ads – An ad tool for Facebook & Instagram to help design and optimize ads.
• Postcards – Allows sending physical postcards

With a list of 500 contacts, you could send 20 emails per month to your list. You are also limited to one audience, meaning one contact list. This will place some limitations on personalizing your emails. But since you can add tags to those in your list, you still have some segmentation options.

Design Tools include:

• Creative Assistant
• Content Studio
• Basic email templates

MailChimp Integrations:

• WordPress
• QuickBooks
• Shopify
• Stripe
• Zendesk Activity
• LinkedIn
• Facebook
• Formstack
• SurveyMonkey
• Many more

Benchmark

Business News Daily designated Benchmark as the best email marketing software for “Ease of Use.” It, too, has a free plan that:

Benchmark’s free plan includes:

• Up to 500 contacts
• 3,500 emails per month
• Basic Email Marketing
• Lite Marketing Automation
• Simple Lead Generation
• Basic Reporting

Email Marketing:

• Drag & Drop Email Builder
• Responsive Email Templates
• Smart Content
• RSS Email Campaigns
• List Management
• Basic Segmentation
• Responsive Templates
• Signup Forms
• Basic Drip Campaigns

Additional Features:

• Email Delivery Management
• Basic Drip Campaigns
• Sign-Up Forms
• Polls & Surveys
• Live Engagement Reports
• Opens by Hour Reports

Given the limited number of contacts and monthly emails, Benchmark’s free plan is definitely for the small business just getting started. Should these limitations be too restrictive, the first step into a paid plan costs $13 per month for 500 contacts, but an unlimited number of emails sent p

If the size of your contact list and the number of emails allowed each month is your primary concern, MailChimp will be the obvious choice compared to Benchmark. If not, your concerns will lie more with the marketing, design, or other features offered. I have listed most of those features here for both services, but you will want to go to the sites to get more into the details.

Another feature you may be interested in is the integrations with services outside Benchmark. Here are just a few of the Benchmark integrations, but there are many more:

• WordPress
• Google
• Facebook
• Flickr
• Zapier
• PayPal
• Shopify
• ZOHO
• many more

AWeber

AWeber’s free plan is similar to MailChimp and Benchmark. It allows up to 500 contacts and 3,000 emails per month. AWeber has only two plans, Free and Pro. The Pro plan gives all features the service has to offer and starts at $16.15 per month with a limit of 500 contacts or subscribers. Once you subscribe to the Pro plan, you are on a sliding scale based on the number of subscribers. Everything else remains the same. This includes an unlimited number of emails each month. When the number of subscribers exceeds 500, you begin paying $26.15 per month for up to 2,500 subscribers.

With the focus of this blog on free plans, I will list only those features that come with the free plan:

Usage:

• Subscriber limit – 500
• Email sends – 3,000/mo
• List profiles – 1

Email:

• Create and send newsletters
• Email automation
• RSS to email
• Drag-and-drop email builder
• 100s of email templates
• HTML emails
• Dynamic content
• AMP emails
• Hosted broadcast archive
• Thousands of professional images

Landing Pages:

• Sell Products and Services with AWeber Ecommerce
• Unlimited landing pages
• Beautiful landing page templates for a variety of goals
• Thousands of professional images
• Video landing pages
• Buy and connect domains
• Google Analytics

List Building:

• Sign up forms
• WordPress plugin

Segmentation:

• Tagging subscribers
• Send to basic segments

Reporting:

• Simple subscriber and message analytics

AWeber Ecommerce:

• Sell products and services
• Subscriptions and payment plans
• Sales tracking
• Purchase tagging

Integrations:

• Facebook
• PayPal
• WordPress
• Shopify
• WooCommerce
• Hundreds more integrations

iContact

Again, I will start with the number of contacts and emails with the free plan. iContact looks very similar to the previous services:

• Up to 500 Contacts
• Up to 2,000 Sends per month

iContact has only one other plan beyond the free plan,, the Advanced one. As with aWeber services, once you are in this Advanced plan, you receive every feature the service offers and pay based on the number of contacts in your list. So when your list exceeds 500, you move into the advanced plan, starting with a limit of 1,500 contacts and unlimited emails. At this level, the plan costs $23 per month.

Features included in the free plan include:

Email Marketing:

• Drag & Drop Editor
• HTML Editor
• Template Library
• Stock Image Library
• In-line Photo Editing
• A/B Split Testing

Automation:

• Automation Editor
• Targeted Automation Follow Ups

Landing pages:

• Landing Page Creation & Hosting – 1 Page

Real-time Campaign Reporting:

• Email Reporting
• Automation Reporting
• Landing Page Reporting

Contact Management:

• Sign-up Forms
• List Segmentation – 1 Segment

Integrations:

• Custom API
• Integrations Directory

HubSpot

HubSpot is difficult to compare to the other email marketing services listed here. Business News Daily tagged HubSpot as the best “Bundled Marketing Solution.” This is an apt description – a bundled marketing solution. But this refers to only one Hub of HubSpot. The Marketing Hub. There is also a Sales Hub, a Service Hub, a CMS Hub, and an Operations Hub. But we will concentrate only on the Marketing Hub.

Registering for a HubSpot free account gives you lifetime access to a whole array of free features. These features are promoted as “scalable for scaling companies.” So with the free account, you can access the lite version of the software bundle. As your business grows and needs more advanced features, it scales up in paid plans.

The table below lists many of the features included in the free account and shows what is allowed with each.

Feature	Allowed	Feature	Allowed
Forms	Limited	HubSpot mobile app	yes
Email marketing	2,000 email sends per calendar month, with branding marketing	Marketing events object	yes
Ad management	All available ad typesSimple website audiences only	Email reply tracking	yes
Landing pages	Limited features	Email health reporting	Limited features
Shared inbox	Limited to 1 inbox	Ad retargeting	All available ad types2 audiences
List segmentation	5 active lists1,000 static listsAdditional limits	User management	yes
Team email	yes	Custom user permissions	yes
Live chat	Includes HubSpot branding	Email automation	1 automated action
Basic bots	Limited features	Form automation	1 automated email per form
Mobile optimization	Content limited to email only	SEO recommendations & optimizations	Basic recommendations
Reporting dashboard	Up to 3 dashboards, each with 10 reports per dashboard	Blog	1 blogIncludes HubSpot branding
Facebook Messenger integration	Send and receive simple messages and quick replies.	Standard SSL certificate	yes
Custom properties	10 custom properties in total.	Website traffic analytics	Standard web analytics dashboard

As you can see, HubSpot supports a much fuller array of tools to enhance your email marketing. For many home businesses, it may be overkill, but for others, it can embed a strong marketing foundation upon which to build a growing business.

The free plan will allow for 1,000 contacts and 2,000 emails per month, similar to the other services described in this blog. The difference will be in the marketing tools available to offer faster growth.

SMTP Relays

Earlier in this blog, I wrote about possibly using a hybrid approach that included the use of SMTP relays along with an email marketing service. Here are two examples of SMTP relays along with the features they offer.

MailGun

Mailgun is an email delivery and deliverability service that empowers businesses to send emails from their applications easily. It is built on a robust, cloud-based infrastructure that scales gracefully, so you don’t have to deal with the complexity or hassle of maintaining your servers!

Mailgun has two different endpoints, one for SMTP and another which provides an HTTP API. The former is recommended if you’re building a standalone application as it is easy to set up but less reliable at scale than other options; however, they do or both alternatives so that users can choose what works best with their needs!

The Trial plan is excellent for those who want to test drive the service. For your first month on the trial, you’ll get 5K emails at no cost! After that period expires, you’re now transitioning into membership with all its features, including 24/7 phone support, comprehensive documentation available any day of the week, and rich data access if needed to improve email performance.

The Trial plan includes these features:

• Email APIs, SMTP Relay, and Webhooks
• Suppression Management
• Email Tracking and Analytics
• 99.99% Guaranteed Uptime SL
• 5 days of log retention
• Detailed documentation
• 24/7 ticket support
• Drag-and-Drop Template Builder

You may have noticed no mention of the number of emails allowed with the trial plan, but no comment on the number of contacts. This is because with an SMTP relay you manage your contacts. The relay is simply to send emails. While many of the features are in an email marketing service, the relay still reports on bounced emails, links clicked, and other data related to your email delivery.

MailGun does not truly have a free plan. Only a one-month trial feature. Once the trial ends, the Foundation plan begins at $35 per month with an allowance of 50,000 emails per month. The next plan is the Growth plan at $80/month and 100,000 emails/month. Finally, the Scale plan keeps scaling the monthly emails from 100,000 to 2.5 million. Anything beyond that is negotiable.

SendGrid

SendGrid states “we’re committed to offering startups the means to grow and scale globally. We offer the resources and support needed to truly take off.” In keeping with this, SendGrid offers a free plan which allows for 100 emails per day. Or, stated differently, it amounts to 3,000 emails per month.

If you go to the SendGrid website, you will notice Email API Plans and Marketing Campaigns Plans. The Marketing Campaigns Plans are comparable to the marketing services listed earlier in this blog. It is the Email API Plans that fit this SMTP Relay discussion. Here are features available in the free plan.

Free Plan Features:

• APIs, SMTP Relay, and Webhooks
• Delivery Optimization Tools
• Dynamic Template Editor
• Insightful Analytics
• Ticket Support
• Deliverability Insights

Included in the deliverability insights are:

• Delivered
• Opened
• Clicked
• Bounces
• Spam Reports
• Reputation

Once a business has grown beyond 3,000 emails per month, the Essentials plan takes the number up to 50,000 emails for $19.95 per month.

Conclusion

Overall, these five email marketing tools are great options for those looking to grow their business. Each offers a free plan with enough features to get started, and they all have paid plans that scale as your business grows. With so many options available, there’s sure to be a tool that’s perfect for your needs! Thanks for reading!

If you have a comment or question or maybe even a topic related to your home business you would like us to address, please leave a comment!

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