Monday, May 1, 2023

A Step-by-Step Guide to Add an Email Account to Your Desktop App

A Step-by-Step Guide to Add an Email Account to Your Desktop App

Once you know the essential steps, you can add a new Email account using your business domain to a desktop app like a pro. With this guide, you will learn how to add your domain email to any compatible desktop client in just a few simple steps!

I design websites for small organizations and small businesses as a web developer. Most of my clients want one or more email accounts using the domain of their website, such as "myemail@mybusiness.com." I do all this for the client as a part of the website development. So far, so good.

Once the email accounts are created, I send the account information to the client to access them how they prefer. This information includes the webmail URL they can use to send and receive the email. In most cases, though, the preference is to add the account(s) to their desktop email client, such as Outlook. This is where problems arise, and I receive calls for help configuring the setup on their desktop client.

So in this article, I wish to provide a Step-by-Step Guide to Adding a New Email Account to Your Desktop App. Here is what we will be covering:

  • Custom domain email accounts versus Google, Outlook, and similar accounts- Step-by-step addition of email account using Outlook- Step-by-step addition of email account using Mailbird

View Video

You can view a video of the article for a more hands-on presentation.

Custom domain email accounts versus Google, Outlook, and similar accounts

I assume you are reading this article because your attempt to add an account to your desktop email app did not work automatically. Now you don't know what to do. I would also assume the email account you are trying to add is not a Google, Outlook, or similar account.

Many desktop email apps are slanted toward common accounts such as Google. If your email uses your domain name, it is being served by a less common email server and may not fall smoothly into the protocol of your desktop app. This does not mean it will not work, though. but it will require some more advanced steps.

In the following examples, I will use the Outlook desktop app, a common app, and the Mailbird app, a less common app. These two examples should cover most issues you might encounter with the app you are using.

Adding A New Email Account Using Outlook

For this example, I use the free Outlook version on Windows 10 instead of the Microsoft Office version. With Outlook open, our first step is to look for the setup icon at the bottom of the left-side menu. This opens a menu on the right side from which we will select the first option, "Manage accounts."

Outlook 1-3

The "Manage accounts" option opens a list of email accounts already added to the app. At the bottom of the list, you will see "Add account." Click on this, and you will be given several options to select how to add a new account. These include Outlook.com (live.com & MSN), Office 365, Google, Yahoo, and iCloud.

Outlook 4

This list illustrates what I said about common apps being slanted toward standard email accounts. If the email account you want to add is not among these options, you have two remaining choices: Another account (POP, IMAP) and an Advanced setup. You can try the "Other account," which will attempt to connect automatically. But if it does not connect, you have no other options. This leaves you feeling lost. So your remaining option is to use the "Advance setup" option.

Advanced Setup: You will need additional information to complete the advanced setup. If you use a custom domain-based email created by someone else, you must have them send you this information.

If you have built your website and have access to the dashboard of your website hosting service, log onto the dashboard and go to the email settings. From this page, you are looking for "Email server settings."

server settings

Your hosting dashboard will look different. This is only an example. Go to the email account if you do not have a specific server settings button. Look for three dots to the right of the listing. Click the dots to reveal a menu that should include server settings. Here is the information you will be given (your server & ports will be different):

Incoming Mail Settings
Email Protocol: IMAP
IMAP Server: mail.bravehost.com (yours will be different)
IMAP Port: 143
Connection Security: TLS/StartTLS
Username: The email address you are working with is always the username.
Password: The password for this specific email account.
Authentication Type: Password
Outgoing Mail Settings
SMTP server: mail.bravehost.com
SMTP port: 587
Connection Security: TLS/StartTLS
Username: The email address you are sending from (probably the same email used for incoming mail.)
Password: The password for this specific email account.

With this information, you can click the "Advanced setup" button. Your next choice is to select "Exchange ActiveSync" or "Internet email." Choose "Internet email."

Outlook 5

On the next screen, you will begin to enter your information. First, enter your email address. Next, it asks for your User name. This can be confusing since the user name for most email accounts is the email address. So if you are unaware of a different user name, enter the email address. Enter the password next, followed by the account name. Again, this could be confusing. Unless you have a specific name for the account, enter the name you want as a label for this account in your app.

Outlook 6

Then it asks for the name you want to use for sending messages. You can use the name you choose. There is no specified name. Label it with the name you want to identify to recipients of your email.

The following box asks for the "Incoming email server." This should be in the data you gathered for this account setup. Be sure to notice there is both an incoming and an outgoing server. The server name for both may be the same or may not.

IMAP vs POP: Account type is next. The choices are POP3 OR IMAP4. What is the difference? POP3 leaves your email on the server while downloading new mail to your computer. Once you have the account in your app, you can go into account settings to check the frequency you want it to delete old mail from the server.

In my opinion, IMAP4 is a cleaner choice. IMAP syncs the email between the server and your computer, so both sources have identical mail. To keep your mail clean, you only need to do it on your computer. The server will sync to your computer and vice versa.

You are asked to enter the outgoing server after choosing your account type. As mentioned above, the outgoing server may or may not be the same as the incoming server. The information you glean from your host dashboard will show what this should be.

After you have followed these steps, four selections remain:

  • Outgoing server requires authentication
  • Use the same username and password for sending email.
  • Require SSL for incoming email- Require SSL for outgoing email

All four selections will probably be checked by default. Unless you know otherwise, you should leave them checked.

Now you are ready to click on "Sign In." Hopefully, all will go well, and the account setup will complete successfully. But what happens if it does not set up successfully? Never fear. You still have options.

By choosing the advanced setup option, an account will be set up whether or not all the information you enter is correct. This allows you to return to the newly created account to edit information. All other choices you make will fail to create a new account if a connection is not made. This does not allow you to review the information to check why a connection was not made.

Follow Up On New Email Account: Using the advanced setup option, a new email account is created regardless of whether a connection was successfully made. You may not be given a message about whether or not the connection was made. So you will need to check out the new account.

Go back to the left-side menu to your list of email accounts. Find the new account and click on it. Are any emails in the inbox? If not, run a test. Send a test email to another email account you may have, and send a test email from that email to this account.

You must edit the new account settings if no email is in the inbox and your test fails. You will follow the same steps as before. Click the gear icon at the bottom of the left-side menu and return to "Manage accounts" from that menu. Find the new account from the list of email accounts and click on it.

Outlook 7

Go down to "Change mailbox sync settings." You are not interested in the sync settings now, but the settings you need are in this section. There is only one thing on the following page you are interested in: "Advanced mailbox settings." Click on this link.

Outlook 8

Now you can see the mail server settings and port numbers. In my case, the setting I found for the incoming email server is mail.bravehost.com:993:1. Is the first part (mail.bravehost.com) the correct incoming mail server setting? Is 993 the correct incoming port number? If you check back on the email settings listed above, you will see that the incoming port number should be 143. So this setting should be changed.

Outlook 9

The outcoming email server settings I found are mail.bravehost.com:465.1. Again, the port number is incorrect. It should be 587. So this setting should also be changed. This is a common issue that is encountered. All the other settings may be correct, but the port numbers are incorrect.

Now that these settings have been corrected, I will click the "Done" button. Then I will click the "Save" button in the next window. After clicking "Save," I got a link next to the account name saying "Fix account." After clicking this link, I saw the password box was empty. It must have been automatically removed when I edited the server information. I entered the password and clicked save again. No messages appeared.

I went to the inbox for this new account, and since I found no mail in it, I sent a test email from another account. The test was successful.

Besides demonstrating what to do when a new email account is not created automatically, it also demonstrated some of the issues you may encounter in the setup process. In this instance, that included the port numbers being set incorrectly, and my password was removed.

Adding A New Email Account Using Thunderbird

For our next step-by-step demonstration, we will use Thunderbird.

Thunderbird 1-3

Look to the bottom of the left-side menu, where you will see the gear icon. Click on it to open a window with "Account settings." Then look toward the bottom of the left-side menu for "Account Settings." Look toward the bottom of the left-side menu for "Account Actions." Click on the down arrow and select "Add Email Account."

Under "Set Up Your Existing Email Address," enter the Email address you are adding along with the password in the appropriate boxes. Now you will have two options, "Configure manually" and "Continue." We will do both options for this demonstration so you can see what to expect.

If you prefer not to do the automatic configuration, skip to "Manual Configuration" below.

Thunderbird 4

Automatic Configuration: So I will first select "Continue." In the next window, Thunderbird will look for the Email account using the address and password you entered. Then you will see the results. By default, it shows the IMAP settings it found. Compare this information with the information you have from your email server. If all is correct, you can click "Done," and you are ready. If any information is incorrect, click "Configure manually" and complete the setup.

You can also choose to use POP3 instead of IMAP if you prefer. If so, you will also need to check that the information is correct and click "Done" if it is or "Configure manually" if not. My information is correct, so that I will click "Done," and this demonstration stage is completed.

I will remove my email setup and repeat the process by selecting "Configure manually" for this setup.

Incomplete Setup: If you have followed the instructions to this point, found that the server information was correct, and clicked "Done," but it did not complete successfully for some reason, you may have an incomplete setup in which the Email account was added, but does not connect to the online Email server. In this case, you will need to follow these instructions.

Starting from the "Inbox" page, click on the gear icon at the bottom of the left-side menu, which will take you to "Setting." Then click "Account Settings" toward the bottom of the left-side menu. You will find the Email account you just created listed on the "Account Settings" page. (As in the first Thunderbird step)

Thunderbird 6

Click on the Email address to see information for the default identity. Check that the Email address is correct. Go to the bottom of the page to "Outgoing Server (SMTP). To the right, you will see the button "Edit SMTP Server." Click the button, and you can edit Outgoing server information to coincide with the information you have from your online server. This will include:

  • Server Name 
  • Port number 
  • Connection security 
  • STARTTLS is the typical setting.
  • Authentication method 
  • Normal password is the typical setting.

Server Settings: Next, click "Server Settings" in the left-side menu under the Email address for the account. The Server Type will show the option you selected in the initial setup steps. If it shows IMAP and you prefer POP, or vice versa, you must remove the account and start over, following the steps below in "Manual Configuration."

If the Server Type is correct, check that the Server Name and Port number are correct. The User Name should be the Email address for this account. Connection security and Authentication method will be the same as those you selected for the Outgoing server.

Connection security and Authentication method will be the same as the settings you entered for the Outgoing server.

The remaining server settings are unrelated to the connection with your online Email server. These settings configure the behavior of your Email app.

Manual Configuration:

Thunderbird 1-3

You will follow the same steps you followed in the first steps using Thunderbird. So, from the "Inbox" page, go to the gear icon at the bottom of the left-side menu. Click the icon, which will open the "Settings" page. Now, go to the bottom of the left-side menu and click "Account Settings." Then click the down arrow for "Account Actions" and select "Add mail account." This opens the "Account Setup" page. Next, click on "Configure manually."

Thunderbird 7

You are now on the "Account Setup" page. You will see the Email address for the account you are adding and the password you entered. Then you are shown manual configuration settings for "Incoming Server," and "Outgoing Server."

Incoming Server:

  • Choose Protocol 
  • IMAP or POP (For an explanation of IMAP and POP, go to "IMAP vs. POP" above)
  • Hostname 
  • Thunderbird will automatically fill this using the Email address you are adding. Your online server may use that protocol with something like "mail" as a prefix. Many do not, though. Check the information you have from your online server.
  • Port - Enter the port number given by your online server.
  • Connection security 
  • autodetect should work.
  • Authentication method 
  • autodetect should work here also.
  • Username 
  • This is your Email address.

Outgoing Server:

The Hostname may be different from the Incoming server. Check your online server information. The Port number will be different than the Incoming server. Check your information. The remaining information can be left as is.

Click "Re-test" to see if these settings work. If so, you can click "Done," and your account is ready to go. If not, double-check all your server settings for typos or other errors. Sometimes an app will change port numbers after you have entered them.

Conclusion:

Regardless of the desktop email app you are using, all of the above information must be correct. If the app cannot supply this information automatically, you must use whatever option you have available to enter the information manually. The main purpose of this demonstration is to show you how to find and use that option and what to do when you find it.

Entering server information manually may seem rather daunting when first confronted with it. But by following the steps shown in this demonstration, you should be able to do it like a pro.

If you follow these steps to add a new email account and are still unsuccessful, please ask questions in the comment section below. Let me know if you found any guidelines confusing or hard to understand.

Jasper Boss Mode
https://digitalchowder.com/a-step-by-step-guide-to-add-an-email-account-to-your-desktop-app/

Saturday, April 29, 2023

4 Recommended Content Writing Apps for the Home Business

4 Recommended Content Writing Apps for the Home Business

Here are my recommended writing apps for the home-based business. There are many good writing apps available for creating good content. In this article, I want to emphasize that I am writing with a home-based business in mind. If you have a home-based business, the odds are that you are the only employee. You are the owner, CEO, CFO, copywriter, secretary, and a few of your titles. The point is that writing content may not be one of your primary skills. But content writing is a must for any business. Writing website content, promoting products, or writing proposals are examples. And yet, if you are like me, writing clear and grammatically correct sentences is not in the skill set.

So what are you to do? No doubt you will do as I did - go looking for help. So I am sharing with you some of the fruit of my effort. Two of the apps I'm recommending in this blog are apps found in my toolbelt of necessary apps. Others come from research results.

Grammarly content writing

Grammarly:

Grammarly is my primary writing tool. As its name suggests, it monitors grammar. The free version scans grammar, spelling, and punctuation. If you step up to the Premium version, for $12 per month, you will also get:

- Clarity-focused sentence rewrites - Automatically rewrite hard-to-read sentences.- Tone adjustments- Eliminates unnecessary qualifiers to sound more confident.- Inclusive language - Assure your words are respectful and current- Word choice - Find vivid words to enliven each message- Formality level - Write with the appropriate tone (formal, informal, casual, and so on)- Fluency - Ensure your word choice sounds natural and fluent

My writing puts each of these features to work. Giving Grammarly a whirl was a no-brainer for me. I started with the free version and soon recognized I needed extra help. So I upgraded to Premium.

You can work online with Grammarly or install the desktop version. The desktop version will work inside your writing apps. As you use your word processors or email clients, Grammarly is there to help.

The Premium version uses a browser plugin known as the editor. The editor gives a more comprehensive experience. I will use the desktop version in my first draft when I'm writing a publication. Next, I copy and paste the content into the editor to check clarity, engagement, and plagiarism.

If content writing is not a natural skill for you, this is hard work. But the outcome will be worth it. The more you use it, the more you begin to recognize your errors on your own.

As a disclaimer, I should add that Grammarly will not create engaging content. That is on you.

Check Out Grammarly


Hemingway content writing

Hemingway App:

Some think of Hemingway App as a competitor to Grammarly. I have seen some reviews arguing about which is best. Such approaches miss the point of each app, though. Whether one app is better depends more on the user's needs. Each app has different emphases. I have already described Grammarly as having grammar, spelling, and punctuation emphases. The Premium version expands to include clarity, tone, word choice, and other features.

In contrast, Hemingway App concentrates on readability. It will rate your use of adverbs, passive voice, and simple phrases and sentences. Since I need considerable help in writing, I use Hemingway App alongside Grammarly. So I start by writing a draft in Evernote using Grammarly. I allow it to check my grammar, spelling, and punctuation. Then I copy the draft into Grammarly Editor to pick up on clarity, tone, word choice, and fluency. Before I found Hemingway App, my writing task was complete at that point.

I copied a finished text into the editor when I first tried Hemingway. Remember, this text had already been through two drafts with Grammarly. The result shocked me. My writing masterpiece was full of adverbs, passive voice, and complex sentences. I had some hard work ahead determining how to reword these complex sentences. How was I to remove the unwanted wording? At a one-time cost of only $19.99, adding Hemingway Desktop to my toolbelt was well worth the price.

Hemingway includes more than writing features. It also has HTML formatting such as bold, italic, H1, H2, quote, bullets, and links. So after cleaning up your content, you can prepare it for viewing in four different formats. Or you can publish it to WordPress.

What are your writing needs? Is it related to grammar or readability? Knowing this will help you know which app is best for you. Both apps are available for use without cost. You can take trial runs without making a commitment.

I hope this information will help you in choosing.

Check Out Hemingway App


Verblio content writing

Verblio:

Another content writing resource for you is Verblio. It is a much different alternative from the two already discussed. Verblio's self-description says, "On-demand content creation to power digital marketing and SEO." As this description suggests, Verblio is an on-demand content creation service. This on-demand service can be an excellent solution for the home-based business owner. If you don't have the time or don't like to write, you can have a writer on retainer at less cost.

So how does this work? There is a monthly fee based on the size and number of content pieces you want each month. First, decide the length of content pieces you want. Do you want a microblog post or website content with no more than 300 words per piece? Your cost per piece will be $34.95. But what if you wish to have content for short blog posts, newsletters, or website Content? You could need as many as 600 words at $69.95 per piece. Should your need be for Blog Posts, eBook Chapters, or even more Website content, you could be up to 1,000 words per piece. Your cost will be $119.95 per piece.

Verblio has content categories of up to 2,000 words per piece and beyond that, check for custom lengths. You get the point. It is more affordable than having a content writer on staff.

But that's not all. You can also sign on for extra services. It breaks down like this:

- Basic - This level of service is for content only. There is no regular monthly fee. You are paying for each content piece.- Photo - Photo service adds $19.95 to the cost of your content piece. For this, you receive two hand-selected stock photos per content piece.- Optimize - Optimize gives you proofreading, CMS formatting, and SEO optimization. This service costs $39.95, and the cost of your content piece.- Verblio Complete - Verblio Complete moves you into a completely new dimension. You will pay $149.95 for this service and the cost of your piece. The bottom line is that Verblio will pair you with a "Hubspot," who is your account manager. This person will manage the whole project for you.

There is one more option. The list above is for pay-by-the-piece services. But if you need regular monthly content of a more lengthy nature, you can choose to pay a monthly fee. For https://www.verblio.com/ instance, you can get four 1,000-word pieces with optimization included. This cost is $639.60 per month. Pay by the year, and you will save over $1,200.

Check Out Verblio


sqribble content writing

Sqribble:

As I introduce you to Sqribble, I will take you in another direction from where I started in this blog. We haven't left the topic of content writing. But we are no longer suggesting apps or services that help you write with clarity or to use correct grammar. Sqribble is about how to deliver your content. This app is an eBook creator. As a home-based business owner, you may have never considered producing an eBook. So I should start with why you might want to do so.

As business owners, we are always trying to expand our customer base. Why do you create content even though you may not enjoy it?

Is it not because of your need to reach out to new and old customers? Publishing an eBook is another way to do this with effectiveness. Here are a few reasons why:

- You might want to publish an ebook because it effectively promotes your product(s). How are you doing it now? An attractive flyer? A brochure? A webpage? Email? An eBook can contain the same content, be as attractive, and you can share it with ease. Offer it with a link in an email promotion or on a webpage. Once it is in the hands of a potential customer, they can open it on any mobile device for viewing.- eBooks can help attract new leads. Offer it in an email or website as a free item in exchange for a person's email address. Besides building your contact list, you add contacts interested in what you sell.- An eBook can be a marketable product. Add it to your products for sale. The use of eBooks is on the rise.

In the world of eBook creation, I am recommending Sqribble. If you do an internet search for eBook designers, you will get many results. A large number of these will say they are free. But when you go to their website, you will see a menu tab for pricing - a good clue that they are not free. Sure enough, they are not. A free version is available but with limited options. Then there will be 3-4 paid versions with monthly charges. Often a free version of an app will give you all you need for a particular tool. You must ask yourself if a free version of one of these eBook designers will provide all you need.

Next, you will want to determine what end product you will get with a particular designer. Often the 'designer' converts your PDF file to a flipbook or EPUB file. Is this what you want? And is it the outcome for which you are paying?

In your internet search results, you will see comparisons between Designrr and Sqribble. Why these two? Designrr has been the leading eBook designer for the past 2 to 3 years. Sqribble has arrived on the scene with competing features and values. In these comparison articles or videos, writers have drawn different conclusions. Some prefer Designrr, and others prefer Sqribble. Here are the main reasons I recommend Sqribble:

  • Better template design choices: Designrr and Sqribble use templates for their eBook designs. Select a template, import your content, click create, and your eBook is born. It is a simple, straightforward approach. I find Sqribble's templates to offer a wider variety and more attractive selection.
  • Free Content: Both eBook creators give several options to import content. These include file upload, copy/paste, and import from web pages. Only Sqribble has the option to provide ready-made content. This content comes from various topics and is free without copyright issues. They have researched for you.
  • Better Value: The reason I find most compelling in favor of Sqribble is its value. Designrr has four plans starting at $29 per month and going up to $99 per month. Each has a seven-day free trial period. Sqribble offers a one-time fee of $67. While there is no trial period, the risk is low. You can find sale prices for less. Once you sign up for Sqribble, you will see extra features, but each will have a one-time cost. After a year of Designrr on the $29 plan, you will have paid $348. You may not need to design an eBook every month, but you still pay for the service.

Check Out Sqribble

We independently select these products — if you buy from one of our links, we may earn a commission.


https://digitalchowder.com/4-recommended-content-writing-apps-for-the-home-based-business/

Friday, April 28, 2023

5 Social Media Manager Apps for Small Businesses

5 Social Media Manager Apps for Small Businesses

As a home business owner, you know that staying connected with your community is critical. But with so many moving parts to your marketing campaigns, it can be tough to keep up. That’s where social media management apps come in.

We’ve rounded up five social media management apps you can rely on to keep you engaged and connected with your community.

1. TweetDeck

TweetDeck is a third-party platform that streams tweets according to the way you want them. If you’re unaware of Tweetdeck, it is a free scheduling tool specifically for Twitter. Originally an independent app, TweetDeck was subsequently acquired by Twitter Inc. and integrated into Twitter’s interface.

As you can imagine from the name and that Twitter owns it, TweetDeck is primarily an app for Twitter. But it does have a limited number of Facebook functions. These include being able to post to your Facebook Page, but it doesn’t offer tools for managing any of the content or making any changes to your account. The same can be said for TweetDeck and LinkedIn.

To use TweetDeck, log into your Twitter account and navigate to https://tweetdeck.twitter.com. The app will load with your Twitter content filling four columns: Home, Notifications, Messages, and Trending. Additional columns such as List, Collections, Likes, Mentions, Followers, etc., can be set.

Using various columns, you can track what others are saying about you, providing updates through links, videos, sharing photos, and tweeting.

2. HootSuite

Hootsuite is one of the market’s most popular social media management apps. With it, you can manage all your social media accounts in one place, track brand mentions, schedule posts, and more. It’s an excellent tool for busy home business owners who want to stay connected with their followers and customers.

Through HootSuite’s dashboard, groups may collaboratively schedule updates to WordPress, Facebook, Twitter, LinkedIn, and other social networks through mobile, desktop, or web platforms. Teams additionally may track industry trends and campaign results.

HootSuite is fully integrated with most social networks, allowing you to manage your activities on a simple dashboard for your Facebook, Twitter, Instagram, YouTube, or LinkedIn accounts. The app has a simple, intuitive dashboard with advanced workplace filters. Some other features of Hootsuite include:

- A Wise guide. It shows you how to schedule a post, add a social network, check keywords/mentions, and share content using Hootlet and social media networks.- Social media courses where you can learn the basics of social media marketing.- Hootsuite forums allow one to connect your Facebook or Twitter page to this forum.

Pricing Plans:

- Free Plan - You can monitor two social media accounts with this plan. It allows one user, five scheduled messages, and a publishing calendar.- Professional Plan - Cost is $49/month. Allows one user, ten social accounts, unlimited scheduled messages, plus several additional features.- Team Plan - Cost is $179/month. This plan adds several features, but the main details you will notice are the number of users and social accounts that are allowed. This plan enables three users and 20 social accounts.- Business Plan - Cost is $739/month. Allows five users, 35 social accounts, and several additional

 features.


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3. Audiense

The Audiense platform makes it easy to analyze your community and take actions that will help you grow. You can clearly understand what’s going on in the Twitterverse and manage communities more effectively than ever with actionable data at every turn - all while saving valuable time!

If you want a tool that will help grow your following and keep people engaged, then Audiense is the perfect social media management application. Key features include targeting individuals based on their interests or demographics; crafting engaging content for those interested in specific topics that matter most to them - all while monitoring analytics so Twitter can give feedback about how well it’s working!

The Audiense tool can be used with your Hootsuite or Buffer account to offer analytic reports that will help you tailor SM campaigns. Here are eight favorite features of Audiense:

  • - Famous Followers – With Audiense, you can tap into the robust social networks of your “famous” followers.
  • - New Followers – There are many ways to sort through your new follower list, but one of the most useful is by followdate. Find out when they were favored or active last and start following them then!
  • - Inactive Friends – Why are you still following that person? They haven’t posted anything in ages! Unfollow and start following people who share your interests.
  • - Search All Twitter when List Building – You can now search through your followers, friends, or all of Twitter to build lists more efficiently than ever!-
  •   Not Following You Back– If your new friends don’t follow back after two weeks, it’s time to ditch them. But keep in mind that Twitter monitors your follower: friend ratio by limiting the number of “friends” on an account and will ban anyone who has too many followers yet doesn’t engage with those following them regularly enough!
  • - Follower Bio Tag Cloud – You can use this technique to find the keywords that appear most frequently in your followers’ bios. This will make it easier to stay on top of what people care about!
  • - Advanced Search Among Friends or Followers – The advanced search feature will allow you to determine who is connected with your account. You can use keywords, locations, or friends and family members’ names to learn more about them!
  • - Analyze Your Lists – This is a big-time saver. No more clicking through one connection after another, just bulk actions to eliminate useless stuff instantly!

Pricing Plans:

  • - Free 
  • - Basic analytics and community search.
  • - Twitter Marketing 
  • - $39/month. Advanced Community Analytics, Tweet Analytics, Data Exports, Advanced Audience Manager, community search, Broadcasting DM Campaigns, Twitter Ads
  • - Audience Insights - $696/month. I will not list the features of this plan since it is not likely of interest to the home business owner.

4. Sprout Social

Sprout Social is yet another social media management tool much like Hootsuite. It offers the ability to manage multiple channels all in one place. An important feature that sets this social media tool apart is the inbox. All your messages and opportunities for engagement will arrive in one place, whereas Hootsuite displays messages in columns.

Here is a further comparison of Sprout Social with Hootsuite:

  • - Bulk Scheduling 
  • - Offered by both
  • - Platform Certification & Training 
  • - Offered only by Hootsuite
  • - Social CRM 
  • - Offered only by Sprout Social
  • - Chatbots 
  • - Offered only by Sprout Social
  • - Optimize Send Times 
  • - Offered by both

The Add Keyword option is another powerful feature. Adding your keyword here lets you keep track of all your brand mentions. Sprout Social also offers excellent analytics service. In the report section, you can monitor and create reports on engagement, team performance, trends, etc.

Sprout Social has three membership tiers to choose from. You can start with a free 30-day trial and later upgrade to one of the following:

  • - Standard 
  • - $89/user/month (when paid annually). You get:
  • - 5 social profiles
  • - All-in-one social inbox
  • - Monitor and engage with messages across Facebook, Twitter, Instagram, WhatsApp, TikTok, and LinkedIn.
  • - Publish, schedule, draft, and queue posts
  • - Social content calendar
  • - Review management
  • - Profiles, keywords, and locations monitoring
  • - Tasking and social CRM tools
  • - Group, profile, and post-level reporting
  • - Paid promotion tools to boost Facebook posts
  • - Professional 
  • - $149/user/month (when paid annually). 
You get:
- 10 social profiles
- Everything in Standard, in addition to:- Competitive reports for Instagram, Facebook, and Twitter- Incoming and outgoing message content tagging- Custom workflows for multiple approvers and steps- Scheduling for optimal send times- Response rate and time analysis reports- Trend analysis for Twitter keywords and hashtags- Paid social reporting for Facebook, Instagram, Twitter, and LinkedIn- Advanced - $249/user/month (when paid annually). You get:- 10 social profiles- Everything in Professional, in addition to:- Message Spike Alerts for increased message activity- Digital asset and content library- Chatbots with automation tools- Saved and suggested replies- Inbox rule builder for automated actions- Automated Link Tracking- Set up rules to automatically add link tracking to links posted in Sprout, helping you better identify your social traffic.

5. Buffer

How would you like to manage five social platforms with just one tool? With Buffer, this is possible. You can schedule posts and share content on Facebook, LinkedIn, Google+, Twitter, and App.net as if it’s child’s play.

Buffer is a social media management tool that makes sharing content across your social media channels easy. You can create a schedule for sharing content, and Buffer will automatically post it at the right time. Buffer also offers a variety of tools to help you analyze your social media performance and track how well your content is performing.

You can run your marketing campaigns using Buffer’s scheduling tool from a centralized dashboard. Then measure your social media performance in real-time and adjust your key performance indicators on the go. 

According to Buffer users, the best thing about the app is the visual content plan editor, which allows you to add images with custom URLs. Its analytics feature also gets high marks.

There is more than one way to use this tool. You can share and post content by adding a browser extension or using a tablet or Smartphone application. You can also visit their site to schedule the content.

Pricing Plans:

- Free:- Manage up to three channels. - Basic publishing tools- Landing page builder- Essentials: $5/mon/per channel- Planning & publishing tools- Analytics tools- Engagement tools- Landing page builder
- Team: $10/mon/per channel- Essentials features, plus:- Unlimited team members & clients- Draft collaboration tools- Easy, clear exportable reports- Agency: $100/month/10 channels- Team features, plus:- Custom access & permissions- Agency-friendly pricing

Conclusion:

Whether you’re looking for a more streamlined way to manage your social media or want to get more involved with your online community, these five social media management apps will help keep you connected. Have you tried any of them? What was your experience? Let us know in the comments below!

Let us know of other topics you wish we would address. While you’re at it, why not sign up to receive our blog in your inbox?


https://digitalchowder.com/5-social-media-manager-apps-for-small-businesses/

Thursday, April 27, 2023

6 Steps to Building A Website for Your Small Business

6 Steps to Building A Website for Your Small Business

6 Steps to Building A Website for Your Small Business

Introduction

You need a website to promote your business but can't afford to pay someone to build it for you. What are you to do? Your first option is to recognize it is unnecessary to be an expert web developer to build your website. Read on to learn six critical steps to building a website. We will point you toward some of the needed resources along the way.

Research the type of website and features you need 

When you're ready to build a website, the first step is to do your research. There are many different types of websites, and it's crucial to pick the one that's right for you. You'll need an eCommerce website to sell products or services. If you're a blogger or writer, you'll need a site that's easy to update and add new content. And if you're promoting a brand or business, you'll need a professional site that's easy to navigate.

Once you've figured out what website you need, the next step is determining what features are important to you. Do you need a shopping cart? A contact form? A blog? A newsletter sign-up? Take some time to figure out what you need, and then start looking for a web builder with all the features you need.

Select a Web Builder and Web Host

Once you have determined the type of website you need and some of its requirements, the next step will be to assess your web builder. Here I'm referring to the application you will use to build the site. Knowing what web builder you will use will help you decide on a web host.

A web host is a service that leases storage space on its servers. Web servers have software specific for connecting or broadcasting websites to the internet. You will need a web host to make your website available on the internet. The amount of storage space and bandwidth required will determine the service's cost. 

As suggested above, a site with a shopping cart will be more data-driven than one primarily used for blogging. Therefore, the shopping cart will use more bandwidth than the blog.

While storage and bandwidth are factors to consider when selecting a web host, your web builder will be another factor.

In its article, "10 Best Website Builders for Small Business: Compared for 2022," WebsiteBuilderExpert recommends these five web builders for small businesses:

- Wix– Best small business website builder.- Squarespace– Best for building your brand.- GoDaddy– Best for businesses that need to get online quickly.- Weebly– Best for value for money.- Zyro– Best for business basics.

Each of these five builders comes as part of a web hosting service package. Each is respected, and each is drag-N-drop in functionality, and thus easy to use. Using Wix as an example, Wix is a hosting service. For $22 per month, you get a free domain and free SSL certificate for one year, plus the web builder. You also get 5 GB of storage and one hour of video play. The video play is their way of limiting bandwidth.

WebsiteBuilderExpert gives Wix the top ranking in this list of builders, so it is a quality builder, as are the others.

I will discuss WordPress in a different category, which is not on the list but is one of the most popular platforms for building websites. WordPress is independent of any web hosting service. That said, some hosting services cater specifically to WordPress. Two of these are Siteground and Bluehost. These two services are special WordPress tools included in their service.

Pick a domain name

A domain name is what identifies your website on the internet. The name must be registered with a domain service and configured to locate your website when entered into a browser. A fee is required to register the domain name and is due annually to remain active. While specific sought-after names can be expensive, the typical cost is around $15 annually.

Choosing the right domain name for your business is vital for several reasons.

  • First, it's one of the first things potential customers will see when looking for your site. Therefore, you want to ensure that it's easy to remember and relevant to your work.
  • Second, the domain name is a crucial part of your branding. It should be unique and reflect the image that you want to project.
  • Third, you'll want to choose an available domain name.
  • Finally, you will want a domain name with good keyword value.

What is a keyword? A keyword is a term that best describes the content on your page or post. It's what you want to rank for when people search for that keyword or phrase in Google or other search engines. So, when they search, your page should come up. Several keywords may describe a page's content. In this case, you will want to use multiple keywords. Multiple keywords will broaden the search possibilities for finding your content.

Based on the name and nature of your business, there will be words that best describe your business and perform well in search engine search results. Therefore, it could be profitable to do some keyword research to find a good keyword on which to base your domain name. Some services offering free keyword research are Keywords Everywhere and Ubersuggest.

Create your website content

Creating your website content can be a fun and rewarding experience or a real chore. It will depend on your skills and interests. Even if you know what you want to say, you may be at a loss for how to say it. How can you say it using good grammar and sentence structure while capturing the attention of your audience?

How to say what I want to say is where it becomes a chore for me. But I have discovered some tools that do much of the hard work for me and allow me to post content confidently:

  • Jasper ai - Jasper uses artificial intelligence to generate content and word it clearly and engagingly.
  • Grammarly - As its name suggests, Grammarly addresses spelling, grammar, and sentence structure. If you subscribe to the Jasper service, Grammarly will come with it. I subscribe to Grammarly separately, allowing me to use it wherever I write. Even in email. As I write, it is there offering corrections and making suggestions. When I complete an article, I don't need a proofreader to catch what I have missed. Grammarly has my back.
  • Ubersuggest - When it comes to writing content, Jasper and Grammarly are adequate. Ubersuggest is a multi-tasker. As I mentioned above, it does keyword research. But it also does website analysis and offers SEO help to increase traffic to your website. It has yet another feature for which I suggest it in this context. It, too, has an AI writer. Though it is not as robust as Jasper, it is beneficial in giving help with content. If I need a boost to start writing on a topic, I go there first to 'prime the pump.'

Add Images

A website without images can be a very dull site, indeed! At least visually. But where can you find images, photos, or videos that are free or inexpensive, about which you can be confident you have permission to use?

We all know about Google images, a rich storehouse of graphic content. But which images can you use on a website, and which are prohibited? Sure, you can contact the content owner, but that takes time, and you may or may not receive a prompt reply. So I rely on four services:

  • Graphic River - A combination of free and paid downloads.
  • Unsplash - https://unsplash.com/ - Also a combination of free and paid downloads.
  • Pond5 - Pond5 offers both a subscription and a pay-per-use approach. I usually pay, at most, $2.50 for an image.
  • Canva - Canva is an excellent source for downloading images, but I use it primarily for graphic design. There is a free version that has some limitations. The principal limit is the inability to download a high-quality version of the image I want. Higher-resolution downloads require a fee. I use the Pro version, which gives me every advantage I want. It costs $119.99 annually.

Launch your website!

So you've built your website and are ready to show it to the world. Congratulations! Publishing your site can be daunting, but with some preparation, you can make it go smoothly. Here are a few things to keep in mind as you launch your website:

  •  First, Double-check your site for any broken links or errors. Nothing is more frustrating for a visitor than clicking on a link and getting an error message. Before you go live, test your links to ensure they work.
  • Next, take a look at your site's design and layout. Is everything easy to find and navigate? Is the overall look and feel professional and polished? If not, make some changes before you launch.- 
  • Finally, once your site is up and running, promote it! Let people know where they can find your site and what they can expect to see there. Use social media, email marketing, and other strategies to get the word out. Launching a successful website takes effort and planning, but it's ultimately worth it. With these tips in mind, you're on your way to a successful launch!

Conclusion

So there you have it - a simple guide to creating your website. Do the research, choose the right web host and domain name, and produce quality content. You will then be well on your way to having a successful website that reflects your business in the best possible light.

Have questions or comments? Leave them for us in the comment section below or use our contact form.

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https://digitalchowder.com/6-steps-to-building-a-website-for-your-small-business/

Wednesday, April 26, 2023

5 Free Email Marketing Tools to Help You Grow Your Business

5 Free Email Marketing Tools to Help You Grow Your Business

(We independently select these products — if you buy from one of our links, we may earn a commission.)

If you're looking for ways to grow your small business, email marketing is a great place to give attention. With the free email marketing tools we will highlight in this blog, you can create beautiful newsletters, schedule automated emails, and track conversions. But first, let's discuss the question of why use email marketing.

Why Use Email Marketing

If you are not currently using email marketing with your home business, take a minute to read further and consider or re-consider adding it to the arsenal of marketing tools for cultivating active customers. You may have already considered using email marketing and rejected it in favor of social media or another venue. Allow me to suggest that you may not be properly framing the use of email versus another approach. The argument should not be one of either/or. It is not email versus social media or some other form, but email AND social media or another format. The two are not competing for marketing methods but complementary techniques.

Social media and SEO strategies are methods for driving traffic to your business site or page, but they are not necessarily the best methods for making customers of those who show up at your site or on your page. That is where email marketing can contribute. Campaign Monitor published data comparing email with social media. According to their statistics, the average click-through rate on social media is roughly 2.5%. Meaning that out of every 100 visitors to your content, 2-3 people will click on the item you are pitching to them. Even then, they are not yet customers. So far they have just decided to check further. They have not yet decided to buy or do whatever you're asking them to do.

Email, on the other hand, has an open rate of between 15-25%. In other words, 6-10 times greater than the response rate of social media. This is not such a head-scratcher when you consider that the email is going to people who have chosen to receive your emails. They already have a positive impression of your product or content. You have at least a slight relationship with them and none with most of those coming to your site. The longer someone remains on your email list and receives contact from you, the greater your relationship. So they are already predisposed to open a link in your email.

This image has an empty alt attribute; its file name is Camtasia_Ad2.png

Another interesting data from Campaign Monitor is that email generates $38 for every $1 spent on it. An amazing 3800% ROI. So maybe it is worth rethinking your use of email marketing.

As you consider using email, your challenge will be determining how to glean those potential emails from people who appear at your site or page. Consider this. Your advertising dollars on Facebook or Twitter will only benefit you if you continue paying them. Whatever activity you generate with an ad campaign will not be repetitious once the campaign is finished. At least, for the most part. Another ad campaign will be required to get another uptick in activity that is similar. But you can send emails regularly with little cost and gain 6-10 times the results of your ad campaign. Might the wise thing be to put some or even most of your advertising money into building your email list without spending nearly as much overall on advertising?

I would say that email marketing is an essential consideration for any business. It's the best way to keep in touch with your customers and tell them about new products, services, or discounts. But it's more than just sending out mass emails. With the services described below, you can personalize your messages, making them more relevant for each email list segment.

Email campaigns allow you to:

  • Target a specific audience
  • Reach a large number of people
  • Spend less to produce and send
  • Customize them to fit the needs of each recipient

Should You Use An Email Marketing Service?

So if it is a good idea to use email marketing to enhance customer relations, is it also a good idea to use an email marketing service to manage your email marketing? My answer to this is yes. Here are some reasons why I think it to be a good idea. But after reading the reasons, I believe it to be a good idea; I will also suggest a hybrid approach in which you might use a combination. In other words, combine the use of a marketing service with the help of an SMTP relay service.

This image has an empty alt attribute; its file name is Pond5_graphics_ad-3.pngCase for Using An Email Marketing Service:

Arguably the best reason to use a marketing service is to comply with the CAN-SPAM Act of 2003. This was an act of congress attempting to cut down on the onslaught of spam emails. The act established compliance standards for authentic bulk email practices instead of SPAM emails. By using a service, there is the assurance of complying with these standards. All of the services operate in strict compliance since their business relies on them. 

Another side to this issue is working with standards established by email and internet service providers to avoid spam filters. Working with marketing services will give confidence that your emails will make their way to your recipients' inboxes. Besides knowing how to navigate the filters set up by these providers, the providers also recognize reputable marketing services. They are less likely to mark emails coming through as spam.

Other advantages -

  • Templates - Each service has pre-designed templates and drag-and-drop design tools to edit the templates. This provides a simple but quality email design that complies with CAN-SPAM and Email & Internet Service Provider standards. The designs are also aimed at higher open rates. Just as important is that these templates will work with all email clients and software. You can be assured it will work in Outlook, Hotmail, Gmail, Yahoo, or any other client.
  • List Management - Another great reason to use a marketing service is that you don't have to give thought to managing your email list, regardless of its size. Connect your website opt-in forms to the service, and each new address is added automatically. And if a person chooses to be removed from the list, it goes through the service, and you receive a notice.
  • Analytics - A third important reason to use a marketing service is analytics. All the essential information you need is available. Who opened that last email? Who clicked on the links, and which links did they choose? While you can pay little attention to list management, leaving it all up to the service, you will want to pay close attention to analytics. Using this information you will know better what works and what doesn't.

Use of A Hybrid Marketing Approach:

By hybrid marketing approach, I'm referring primarily to a combination between a marketing service and an SMPT relay service. First I need to explain what an SMPT relay is.

SMTP stands for "Simple Mail Transfer Protocol."Email servers use these protocols to transfer e-mail messages and attachments over the internet. Whether using your private email server or a public one such as Gmail, SMTP is a secure connection between that server and the internet. While you can set up your server, you will not be able to send emails securely without SMTP. 

It is possible to send email from a private server using the SMTP settings of a personal email account you may have with Gmail or another email provider, but there will be restrictions. Only a certain number of emails can be sent per hour or per day. If you try to send more emails than the number permitted, your account will be blocked.

Using your email server to send a secure email to thousands of recipients is impossible. And if you attempt to send an unsecured email, bypassing SMTP, recipients will block it, and your domain will likely be blacklisted. This is where SMTP relays come in. You can use your email server to send to thousands of recipients by using the SMTP settings of the relay. And the cost will be less than that of the marketing services. But neither are you getting all the features of the marketing service.

  Using a relay is not for everyone. For many, the technical requirements of setting up a personal email server by coding your server would be too great. And even if you use a software package ready to go out of the box, too much time and effort are required. Additionally, unless you have an email list of more than 2,000, it just doesn't make sense. The free marketing services will adequately meet your needs.

This image has an empty alt attribute; its file name is Sqribble_ad2-1.pngSo why might you want to use an SMPT relay service?

There are savings with an SMPT relay service, but you will not have campaign management tools essential to carry out a marketing campaign. But these campaign tools are not as necessary with your highly engaged recipients as with those less engaged. More engaged recipients could be routed through an SMTP relay, while those needing more encouragement could be assigned to the campaign management service.

Using this approach, you are saving with those who are more engaged and paying for the more expensive management tools to reach the less involved. Again, this makes the most sense when you have large numbers in your email list. For example, using a relay service such as Sendgrid, for $19.95, you can send up to 50,000 emails per month. This could be one mailing to 50,000 recipients, five mailings to 10,000 recipients, or another combination that equals 50,000 for the month.

By comparison, MailChimp charges are based on the number of contacts in your mailing list. With 10,000 contacts, the lowest cost plan would charge $87 per month and allow ten mailings. While this provides 100,000 emails per month, the cost is the same even if you send only one mailing. So a list of 10,000 contacts costs $87 per month with MailChimp and $19.95 per month with Sendgrid.

A Comparison of 5 Email Marketing Services

About Free Plans

All five email marketing services listed in this blog have a free plan with additional plans available to accommodate more extensive, more extensive lists and more advanced features. This is an excellent approach for small home businesses allowing them to start free in the early days when their mailing lists are small and progress to paid plans as they grow.  When your business has grown to need a paid plan, you know whether that service is a good fit for your business.

As you read through each service below, be on the lookout for those that offer full features in their free plans. Thus, the main difference between free and paid will be the number of emails you send.

MailChimp

MailChimp is an easy-to-use email marketing service that allows you to easily manage your contacts, build campaigns, and automate your business processes. It also offers a variety of features that make it easier than ever to design and deliver high-quality emails.  Business News Daily has chosen MailChimp as the best email marketing software for beginners. 

Mailchimp's free plan includes:

  • Up to 500 contacts, with 10,000 sends per month
  • A daily limit of 2,000.- 1-step automation - This feature allows you to place sign-up forms on your website that are automatically stored in your Mailchimp account and tagged as you indicate.
  • Marketing CRM - Customer relationship management (CRM) helps to create stronger connections with your customers. An audience dashboard enables you to learn the individual preferences of those in your list, making it possible to address specific preferences in subsequent mailings.
  • Landing Pages - The free account includes free website and landing page hosting. In addition, free landing page templates are provided, allowing a tight integration for CRM.
  • Social posting - Enables posting on your social accounts.
  • Facebook & Instagram ads - An ad tool for Facebook & Instagram to help design and optimize ads.
  • Postcards - Allows sending physical postcards

With a list of 500 contacts, you could send 20 emails per month to your list. You are also limited to one audience, meaning one contact list. This will place some limitations on personalizing your emails. But since you can add tags to those in your list, you still have some segmentation options.

Design Tools include:

  • Creative Assistant
  • Content Studio
  • Basic email templates

MailChimp Integrations:

  • WordPress
  • QuickBooks
  • Shopify
  • Stripe
  • Zendesk Activity
  • LinkedIn
  • Facebook
  • Formstack
  • SurveyMonkey
  • Many more

Benchmark

Business News Daily designated Benchmark as the best email marketing software for "Ease of Use." It, too, has a free plan that:

Benchmark's free plan includes:

  • Up to 500 contacts
  • 3,500 emails per month
  • Basic Email Marketing
  • Lite Marketing Automation
  • Simple Lead Generation
  • Basic Reporting

Email Marketing:

  • Drag & Drop Email Builder
  • Responsive Email Templates
  • Smart Content
  • RSS Email Campaigns
  • List Management
  • Basic Segmentation
  • Responsive Templates
  • Signup Forms
  • Basic Drip Campaigns

Additional Features:

  • Email Delivery Management
  • Basic Drip Campaigns
  • Sign-Up Forms
  • Polls & Surveys
  • Live Engagement Reports
  • Opens by Hour Reports

Given the limited number of contacts and monthly emails, Benchmark's free plan is definitely for the small business just getting started. Should these limitations be too restrictive, the first step into a paid plan costs $13 per month for 500 contacts, but an unlimited number of emails sent p

If the size of your contact list and the number of emails allowed each month is your primary concern, MailChimp will be the obvious choice compared to Benchmark. If not, your concerns will lie more with the marketing, design, or other features offered. I have listed most of those features here for both services, but you will want to go to the sites to get more into the details.

Another feature you may be interested in is the integrations with services outside Benchmark. Here are just a few of the Benchmark integrations, but there are many more:

  • WordPress
  • Google
  • Facebook
  • Flickr
  • Zapier
  • PayPal
  • Shopify
  • ZOHO
  • many more

  • TodoistAWeber

AWeber's free plan is similar to MailChimp and Benchmark. It allows up to 500 contacts and 3,000 emails per month. AWeber has only two plans, Free and Pro. The Pro plan gives all features the service has to offer and starts at $16.15 per month with a limit of 500 contacts or subscribers. Once you subscribe to the Pro plan, you are on a sliding scale based on the number of subscribers. Everything else remains the same. This includes an unlimited number of emails each month. When the number of subscribers exceeds 500, you begin paying $26.15 per month for up to 2,500 subscribers.

With the focus of this blog on free plans, I will list only those features that come with the free plan:

Usage:

  • Subscriber limit - 500  
  • Email sends - 3,000/mo
  • List profiles - 1

Email:

  • Create and send newsletters
  • Email automation
  • RSS to email
  • Drag-and-drop email builder
  • 100s of email templates
  • HTML emails
  • Dynamic content
  • AMP emails
  • Hosted broadcast archive
  • Thousands of professional images

Landing Pages:

  • Sell Products and Services with AWeber Ecommerce
  • Unlimited landing pages
  • Beautiful landing page templates for a variety of goals
  • Thousands of professional images
  • Video landing pages
  • Buy and connect domains
  • Google Analytics

List Building:

  • Sign up forms
  • WordPress plugin

Segmentation:

  • Tagging subscribers
  • Send to basic segments

Reporting:

  • Simple subscriber and message analytics

AWeber Ecommerce:

  • Sell products and services
  • Subscriptions and payment plans
  • Sales tracking
  • Purchase tagging

Integrations:

  • Facebook
  • PayPal
  • WordPress
  • Shopify
  • WooCommerce
  • Hundreds more integrations

iContact

Again, I will start with the number of contacts and emails with the free plan. iContact looks very similar to the previous services:

  • Up to 500 Contacts
  • Up to 2,000 Sends per month

iContact has only one other plan beyond the free plan,, the Advanced one. As with aWeber services, once you are in this Advanced plan, you receive every feature the service offers and pay based on the number of contacts in your list. So when your list exceeds 500, you move into the advanced plan, starting with a limit of 1,500 contacts and unlimited emails. At this level, the plan costs $23 per month.

Features included in the free plan include:

Email Marketing:

  • Drag & Drop Editor
  • HTML Editor
  • Template Library
  • Stock Image Library
  • In-line Photo Editing
  • A/B Split Testing

Automation:

  • Automation Editor
  • Targeted Automation Follow Ups

Landing pages:

  • Landing Page Creation & Hosting 
  • 1 Page

Real-time Campaign Reporting:

  • Email Reporting
  • Automation Reporting
  • Landing Page Reporting

Contact Management:

  • Sign-up Forms
  • List Segmentation 
  • 1 Segment

Integrations:

  • Custom API
  • Integrations Directory
HubSpot

HubSpot is difficult to compare to the other email marketing services listed here. Business News Daily tagged HubSpot as the best "Bundled Marketing Solution." This is an apt description - a bundled marketing solution. But this refers to only one Hub of HubSpot. The Marketing Hub. There is also a Sales Hub, a Service Hub, a CMS Hub, and an Operations Hub. But we will concentrate only on the Marketing Hub.

Registering for a HubSpot free account gives you lifetime access to a whole array of free features. These features are promoted as "scalable for scaling companies."


https://digitalchowder.com/5-free-email-marketing-tools-to-help-you-grow-your-business/

Monday, April 24, 2023

Transform Your Writing With Jasper, The AI Writing Assistant

Transform Your Writing With Jasper, The AI Writing Assistant

Jasper Boss Mode

Content creation is vital in promoting businesses and individuals in today's digital age. Writing engaging and creative content can be a challenging task. Still, with the help of artificial intelligence, this chore has been made more accessible than ever before. One such AI-powered tool that has been making waves in the writing world is Jasper, the AI writing assistant.

If you are tired of struggling with writer's block or spending hours editing your work, you will find Jasper, the AI writing assistant, a big help. Jasper can help you streamline your writing process and improve the quality of your work. With Jasper's advanced technology and user-friendly interface, you can take your writing to the next level.

What is Jasper, and how does it work?

Jasper is an AI-powered writing assistant that helps users create engaging and creative content. Designed to make content creation more manageable, it utilizes natural language processing (NLP) models and machine learning algorithms.

Jasper works by analyzing and interpreting user input requests. It utilizes various data sources to understand the context of the user's request and generate a creative and engaging response. It understands the user's intent, and through its NLP models, Jasper can generate content for a specific tone or style.

Jasper's algorithms learn over time through machine learning, developing more intelligent responses as it accumulates more data. Its technology constantly evolves, meaning its capabilities will only continue to expand. This changing nature of technology makes Jasper AI a valuable tool for content creators, writers, and businesses.

Using Jasper is simple. The user can input their request using natural language, and Jasper will generate a response in a matter of seconds. Users can then edit or modify the content to fit their requirements.

Jasper can help users create content for various purposes, such as social media, blog posts, email marketing campaigns, product descriptions, etc. Using Jasper can produce high-quality content faster, improve their writing skills, and boost their online presence.

How can Jasper improve your writing process?

Jasper is an AI writing assistant that can help improve your writing process in several ways. Here are a few examples:

- Increased productivity: With Jasper's help, you can generate ideas, outlines, and even complete drafts more quickly than working alone. So you can create more content in less time, freeing you to focus on other aspects of your job or business.- Enhanced creativity: Sometimes, getting your creative juices flowing takes a little inspiration. Jasper can provide that inspiration by suggesting topics, throwing out new ideas, or even playing around with different writing prompts.- Improved quality: Jasper's AI models help you write more effectively by catching errors, improving sentence structure, and suggesting alternative words or phrases. So you can produce higher-quality content that will resonate with your readers.- More efficient editing: Jasper can also help you with editing, making catching and correcting mistakes easier. Whether you're working on a blog post or a social media update, Jasper can help ensure everything is accurate, polished, and ready to share.

Overall, Jasper is a valuable tool that can save time, boost creativity, and help you produce higher-quality content. Whether you're a writer, marketer, or business owner, Jasper can help take your writing process to the next level.

Features and benefits of using Jasper.

Here are some of the key features and benefits of using Jasper:

  • Creative Writing:
    Jasper can help you write creatively. Whether it's social media posts or blog articles, Jasper can assist you in generating attention-grabbing headlines, memorable captions, and compelling content.
  • Speed:
    Jasper is fast. Say goodbye to writer's block and endless hours crafting the perfect sentence. With Jasper, you can quickly generate high-quality content and move on to your next task.
  • Flexibility:
    Jasper is flexible. Whether you need help with a blog post, a social media post, or even a short story, Jasper can assist you with all types of writing.
  • - Easy to Use:
    Jasper is simple to use. With just a few clicks, you can start creating engaging content. You don't need to have any writing expertise to use Jasper.

Benefits:

  • Improved Productivity:
    With Jasper's help, you can double or even triple your productivity. By reducing the time it takes to create content, you will have more time to focus on other tasks.
  • Improved Engagement:
    Jasper can help you make your content more engaging. Using Jasper's creative writing abilities, you can capture your audience's attention and keep them interested.
  • Increased Traffic:
    Jasper can also help you generate more traffic to your website or social media platforms. Creating captivating content can attract more visitors and increase your following.
  • Cost Effective:
    Jasper is cost-effective compared to hiring a full-time writer. Jasper's fees are considerably lower than that of an experienced content writer, making it an affordable solution for small businesses and startups.

How to integrate Jasper into your writing workflow.

Integrating Jasper into your writing workflow can be a game-changer for content creation. Jasper saves time and effort, and it also lends a helping hand in coming up with creative and engaging content. Here are some steps to integrate Jasper into your writing workflow:

  • Set up Jasper:  To get started, you must set up your device's Jasper interface. You can access Jasper through an online platform to communicate seamlessly with the AI writing assistant.
  • Define the scope of work: Clearly define the writing task or content requirements you want Jasper to help you with. Jasper can help you with various content needs, such as social media posts, blog articles, short stories, etc.
  • Provide Jasper with the necessary inputs: To ensure that Jasper provides accurate and relevant content, you must give it the required inputs, such as keywords, topic, tone of voice, target audience, and other relevant information.
  • Review the content provided by Jasper: Once you have provided Jasper with the necessary inputs, it will provide you with the output based on its AI models. Review the content provided by Jasper and make any necessary edits or suggestions.
  • Use the content provided by Jasper: After reviewing and making any necessary edits to the content provided by Jasper, you can use the content productively. Jasper can help speed up your writing workflow and make producing quality content easier in less time.

Integrating Jasper into your writing workflow can greatly benefit content creators. From saving time and effort to producing quality content seamlessly, Jasper is a fantastic AI writing assistant.

Success stories and testimonials from Jasper users.

Many writers have already experienced the benefits of using Jasper in their writing process. From saving time to improving the quality of their writing, Jasper has helped writers of all levels achieve their goals. Here are just a few success stories and testimonials from Jasper users:

  • "Jasper has completely transformed the way I write. Its AI-powered suggestions have helped me improve my writing style and catch errors I would have otherwise missed." - Sarah, freelance writer.
  • "As a non-native English speaker, Jasper has been a game-changer for me. Its grammar and spelling suggestions have helped me write more confidently and effectively." - Juan, content marketer.
  • "Jasper has saved me so much time in the editing process. Its automated suggestions have helped me quickly identify and fix errors, allowing me to focus on the creative aspects of writing." - Emily, novelist.

What is the cost of using Jasper?

Jasper AI has three subscription plans, Starter, Boss Mode, and Business. The Business plan is a custom plan with a custom price. As for the Starter and Boss Mode plans, each has a 5-day free trial along with a monthly or yearly payment plan.

Starter Plan:

Cost - $49 per month on the monthly plan and $40 yearly.

Features Include:

  • Jasper Chat - Interact with AI in a natural dialog with an easy-to-use interface to generate content quickly.
    • 50+ AI templates - AI that helps you write short-form content like product descriptions, paragraphs, ads, and so much more.
    • Browser extension - Add Jasper to your Google Chrome browser to write better everywhere.
    • Support for 30+ languages - Need to write content in another language? Jasper can read inputs in your language and write quality content in 30+ languages.
    • Email support - Contact a human in less than 10 minutes during business hours M-F 9am - 5pm CST.
    • Words Per Month - 20,000 Words- Up to 5 users

Boss Mode Plan:

Cost - $99 monthly on the monthly plan and $82 yearly.

Features Include all features of the Starter Plan plus these:

  • Up to 5 users- Automated workflows
  • Google Docs style editor- Compose & command features
  • Live chat support 
  • 50,000 Words
  • Up to 5 users
  • Jasper Art
  • Documents
  • Commands
  • Jasper Chat
  • Recipes
  • 30+ Languages

Video Demonstration

View the video below to demonstrate some of the Jasper AI features.



Conclusion

Try Jasper today and join the growing community of writers who have improved their writing process with the help of AI technology. Click on the graphic below and get more information and a free trial.

Jasper Boss Mode
https://digitalchowder.com/transform-your-writing-with-jasper/

Saturday, April 15, 2023

Unlocking the Power of Nicepage: My Personal Guide - Part 4

Unlocking the Power of Nicepage: My Personal Guide - Part 4

Nicepage wordpress theme builder

Introduction

This article is my final installment in a four-part series about one of the best web builders: Nicepage. It's not an instructional set of videos. Still, instead, I'm focusing on some of the fantastic features that make this builder a standout for me.

  • In video number one, I discuss why NICE pages, subscription plans, and the accompanying desktop app are so effective in helping you design both offline and online. It's one of the features that has made it my go-to choice for all my web development projects.
  • In video two, you'll witness the fantastic design features that Nice Page offers, many of which are exclusive to this platform.
  • Then in the previous video, I presented the diverse publishing choices that come with a Nicepage desktop app. These include WordPress, HTML, and Joomla. Publishing directly to the Nicepage servers is another choice.- In this final video, we'll be exploring Nicepage within WordPress. I will show you how to use the plugin that comes with it to get your website up and running in no time. And as a bonus, I'll also share tips on customizing your site online and offline. So let's get started.

Installing the Nicepage Theme

In the last video, I demonstrated the installation of the Nicepage website design in WordPress that I created in the desktop app. I installed it the same way as any other WordPress theme.

We exported the website design to a WordPress zip file from the desktop app. Then, going to WordPress, we select "Appearance" in the menu and "Themes." We then click on "Add New" followed by clicking on "Upload Theme." We locate and install the zip file we exported from our desktop app. Once installed, we need to activate our theme and customize it. Now, notice in the main menu on the left the addition of the Nicepage plugin.

Using Nicepage Editor

Now, let's go to "Pages" from the main menu. Hover over the page you want to edit and click "Edit with Nicepage."

The first thing I want to point out in the editor is that you can do everything within the page editor without leaving it, including:

  • Switching to another page
  • Creating a new page
  • Editing the menu

The image's arrows indicate "Pages" and "Menu Items." I can do it all right here.

Also, if you don't use an SEO plugin, you can add meta information from the page editor. Notice the image highlighting page settings. I decided to use SEO plugins because they have additional features not included with Nicepage.

You can view all these features demonstrated in the video further down the page.

Browser View of Page

In the second video, I demonstrated several design features in Nicepage. With the page loaded in the browser, we can view those features.

  • Animation View the video and notice the animation in the first two blocks of the page. Trigger these instances by scrolling. Animation can also be triggered by hovering. In either case, there are numerous animations from which to select.
  • Grid - A grid in Nicepage is similar to a table in which you can create multiple cells. Each cell can contain images, text, or any other type of content. A significant advantage of the grid is to tie content units together as the page responds to various devices. Otherwise, as a responsive page adjusts for multiple devices (desktop, laptop, tablet, phone), the content can become unstable in its positioning.
  • Modal - A modal is a popup that overlays the page. It can have a transparent background that allows the page to show through. You can create any content in a modal. I like to use image slide shows. Create a single image or button as a hyperlink to launch the modal. The modal can display other images.

Modals can be triggered, as mentioned, with a link, timed to launch after the page has loaded, or set to launch when a view shows intent to leave the page.

  • Accordion - An accordion is a series of labels with content that 'accordions' out when you click the label. (Also on the video)
  • Tabs - Tabs are similar to accordions. Whereas accordion labels are vertical, tab labels are horizontal, revealing additional content when clicked. (On the video)

Resizing Images

Resizing images is simple on Nicepage. Drag any side or corner of the image and drag it; the image will respond while keeping its aspect ratio. This feature is probably true in any web builder. However, occasionally I will need help sizing an image to fit a particular spot without losing portions of the image I want. I often get around this problem by using HTML.

To use the HTML image tag for an image, I insert an HTML element in the cell or box where I want the picture. I enter a simple image tag in the HTML code, including the image file's location and the width I want. I do not include the height. By doing this, the browser will automatically use the correct height to keep the aspect ratio. The same effect will work by using only the height. I use a percentage rather than a fixed width. In this way, the image will be responsive for different devices. In this way, the image will be in full view.

Jasper Boss Mode

Editing Between Online and Offline

The last feature I will highlight is the ability to work online and offline with Nicepage. When I speak of working offline, it refers to using the desktop app. The ability to work offline is my favorite feature of Nicepage.

You may wonder why I want to edit offline when I can do everything I need online. I can do everything online, but every change I save will be public once I have published a page. If I make a significant change to a page, I may save the changes at several stages, so I keep them should something go wrong. Each time I make a save, my incomplete work becomes public. Not a very positive image to portray!

Instead, I will make sure the desktop app has the current version of the page and will make my changes in the app. Once the changes are complete, I will export them from the app and import them online. So how do I do that?

Notice where the location of the cursor in the nearby image and the popup menu next to it. This menu is related to the selected block with a blue border. The popup menu lists "Export Block." Select this and export that particular block to your computer. Then go to the desktop app and open the same page. Select a block and click on the three dots on the left side of the block. Choose to import block and locate the block you just exported from online.

You will need to do this for each block in the desktop app that is not up-to-date. If the same block was already present on the desktop but is outdated, you must delete the obsolete version.

There may be several applications you can make to this feature. Another application would be when you have a block of information on a website page that you want temporarily removed. Using this feature, you could store it on the desktop and then move it back online when you want to display it again.

Conclusion

This article and series conclude. Please use the comment box below if you have questions or comments. Is there a topic you would like me to address in a future article? Share that in the comments.

Be sure to download a free copy of Nicepage and try these features yourself.

Nicepage wordpress theme builder
https://digitalchowder.com/unlocking-the-power-of-nicepage/

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