Choosing The Perfect Web Hosting Service for Your Business

Introduction

In my article, “6 Steps to Building A Website for Your Small Business,” I gave six simple steps to launch your business’s online presence. In that article, I touched on selecting a host for your website. In this article, I will go into more detail about Choosing The Perfect Web Hosting Service for Your Business.

Where Do I Start?

If you are new to website building and hosting, “where do I start?” may be your most daunting question. Where do you start? Do not start by researching web hosting services, what they charge, and what they have to offer. From this research, you will only learn what is available and what it will cost. You could then make the mistake of choosing a hosting service based only on cost.

So, where do you start? Start with your business.

• What is the nature of your business?
• What do you want an online presence to do for your business?
  • Promote your business?
  • Capture a reasonable margin of the market share?
  • What will be your market reach (local, regional, national, global)?
  • Provide legitimacy for your business?
  • Sell products?

• What will be the nature of the content for your website?
  • Information?
  • Blogs?
  • Media (images, videos, etc.)?
  • Data?
  • eCommerce?

There is more that could be listed here, but these questions will give a good start at identifying the requirements of a website for your business.

What Next

Based on your answers to the questions above, you will have vital information to use in selecting a web host. You can then identify which category you fall into below :

Less than average usage – The following website content will result in less than average bandwidth and storage:

• Basic information about the business
• Informational blogs
• Low to moderate traffic (less than 30,000 users per month)
• Storage needs primarily consist of website images and a few files for download.
• A low amount of file downloads or uploads

Average usage – The following content will have moderate bandwidth and storage usage:

• Medium to medium-high traffic (30,000 to 150,000 users per month) – 100Mbps is needed for every 1,000 users.
• One or two of these activities in moderation:
  • Streaming music
  • Video conferencing 
  • Large image files
  • A moderate amount of data

• A moderate amount of one or two of these items:
  • Audio files
  • Video files
  • Image files
  • Databases

• eCommerce

Higher than average usage – Increase everything under average use to high rather than moderate amounts. As traffic increases, bandwidth will increase regarding every activity on your website.

What Kind of Hosting Will I need?

Assuming you have worked through the questions above, you now have enough information to consider the hosting you need.

To address hosting options, I will draw on the help of the staff at digital.com, referencing their article, “How To Choose a Web Hosting Provider.”

Using the information you have gleaned to this point, you have a general idea of your storage and bandwidth requirements. With this knowledge, consider the three hosting options: shared, virtual private, and dedicated, described in the digital.com article, “How To Choose a Web Hosting Provider.”

Shared Hosting

With shared hosting, multiple sites use the same IP address and reside on the same server. This is the most economical form of web hosting, as the hosting company splits the cost of a physical server among multiple sites.

The main advantage of shared hosting is its price. However, you are also at the mercy of the bandwidth other sites on the same server use. If a large amount of traffic goes to another location on the same server, it slows your site considerably.

Also, if another site on the same server is engaging in nefarious behavior and has its IP blocked by spam filters, your site may be affected as well. Reliable hosting providers prevent this but you should take this possibility into account.

Virtual Private Server Hosting

Virtual Private Server (VPS) hosting is the next step up in web hosting technology. While you still share the same physical server with other sites, you are set up with a unique virtual server and a unique IP address. This unique IP address keeps your site separate from other sites on the server.

If you choose VPS hosting you have the advantage of being able to manage more features on your server yourself and eliminate blacklisting risks like those with shared hosting. There are some limitations on how much traffic a VPS can handle, but most sites for individuals or small businesses will never come close to exceeding these limitations.

Dedicated Hosting

With dedicated hosting, your physical server or servers are for your website only. This is a more expensive type of hosting, but it is also the most reliable.

Large companies require the use of dedicated hosting services to guarantee uptime and to secure their site. This option is best for efficiency; but, again, it is far more expensive. There are options that help deflect the cost. Through Amazon Web Services (AWS), for example, where you can pay as you go to maintain better control over the costs.

The Top Web Hosting Providers

In addition to the information about types of hosting, from “How To Choose a Web Hosting Provider,” digital.com offers their three picks for top web hosting providers:

Bluehost

Best Overall Hosting

For individuals or companies who decide that shared hosting fits their needs, you can’t get a better deal than Bluehost. It provides one of the least expensive starting packages for web hosting and includes a full 50GB of storage space at its lowest level plans. It also boasts an impressive 99.99% uptime. We found that its rates and support are among the best in the business for first-time users.

SiteGround

Best Hosting for Customer Support

Siteground provides a suite of excellent services, including reliable web hosting and fully managed WordPress hosting. Their hosting also comes with useful addons for e-commerce, including WooCommerce.

While SiteGround tends to be slightly more expensive than some of its competitors, it consistently provides some of the best service and fastest speeds available on the internet. It is ideal for beginners (it has several easy-to-use drag and drop tools), and established companies. They are a solid choice for a web host.

Hostinger

Best Budget Hosting

Hostinger stands out as an especially good option for hosting users who are on a tight budget. While Hostinger’s plans are exceptionally affordable it doesn’t mean they’re missing any key features. It provides a wide range of services that will satisfy most small businesses. Its entry-level packages are very affordable and can scale up to meet the needs of more demanding sites. Even the lowest-level shared hosting plan includes SSD storage, a free SSL certificate, and managed auto-updates for WordPress.

More on Hosting

Have your questions on hosting not yet been answered? You can take a deeper dive by checking out these other articles at Digital:

• https://digital.com/web-hosting/
• https://digital.com/web-hosting/what-is-web-hosting/
• https://digital.com/best-web-hosting/how-to-host-a-website/
• https://digital.com/best-web-hosting/how-much-does-it-cost-to-host-a-website/

Other Considerations

Once you have settled on a hosting plan, it is time to consider additional features you will need for your website. These include Email, SSL security, and web builders.

Email Accounts – You will likely want multiple email accounts based on your business domain. For instance, sales@mybusiness.com. You will want to be sure the service you select includes email accounts in your hosting package.

SSL Security – SSL security assures that data transferred to and from your website is safe. Having this safeguard has become a must on today’s internet. Most browsers will either warn you or block you when you are about to enter a website that does not have SSL. Receiving an unsafe warning in your browser about the website you are about to visit does not engender confidence in the business that operates the website.

Whether or not a hosting service includes SSL in its hosting package, you can purchase and install a certificate yourself. But it is a nice perk if included in the package, saving you approximately $50 annually.

Web Builders – You will need an application to build your business website. What does the hosting service you are considering offer? Many include a website builder app with drag-and-drop features. These can be relatively simple to learn to use, but will they offer you the flexibility you need?

Apart from a web builder app included in a hosting service package, there are two main options: build an HTML website or use a CMS app such as WordPress. A significant percentage of websites on the internet are run on WordPress sites.

A WordPress website can offer greater flexibility than drag-and-drop builders, especially when using a custom theme. It is helpful to use a professional designer to get the most out of a WordPress site. I recommend Elite Web Presence services for a custom WordPress or HTML site.

Should you choose WordPress to power your website, consider selecting a hosting service that specializes in hosting WordPress sites. Such hosting services will usually offer additional tools to enhance your WordPress-powered site.

Conclusion

It can be challenging to decide on a web hosting provider with all the available options. To help you narrow down your choices, we’ve put together a list of factors to keep in mind and some top providers. Let us know if you have any questions in the comments below!

Is there a topic you would like me to address? Please let us know in the comments below or on our contact form.

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My Personal Guide to The Best Features in Nicepage Part 2

Welcome to the Digital Chowder blog! It is part two of my guide to all of Nice Page’s most impressive features. 

I talked about the Nicepage subscription plans and desktop app in the first video. The app is available for both Windows and Mac. The app allows you to do your design work offline on your computer and do as much as you want online. Just an excellent feature that I have not seen with any other web builder in part two.

In this video, we’ll talk about some of the design features of Nice Page that I like. This article will not be a how-to but will highlight features I like about Nicepage.

Nicepage App Dashboard:

So here we are at the dashboard for the Nice Page app. I use the Windows version. You can see on the left side a list of the websites I am working with on Nicepage. I will select this site I set up as a demo site. So click on it, and we go to the front page of the website design.

Simple Format:

From here, we will talk about the simple Nicepage design format. With some builders, I need clarification on the format and help to know what to do. Also, with some builders, I feel locked into a structure that only sometimes works best for what I want to do. But Nicepage is different.

Websites these days are being built using blocks of content. And that is the case with Nicepage. You can see two blocks in this design in the image above, in addition to the header and footer.

Adding and Designing A Block:

Adding a block is a simple matter of clicking on the add block link and then choosing a design template from the library or adding elements of my choice for a preferred design.

We can see in this first block that an image is in the block as an independent element. Behind it is another separate element called a shape. To the right is a list element comprised of three items called cells.

On the right is a box element. And within the box are a heading, text, and a button. And all of these are in the box. The box ties these elements together. The components within the box move with it, going where it goes. This functionality is essential for a responsive website. We are working within a desktop view, but we also want these elements to remain aligned in a phone view.

Another feature that helps to tie elements together for a responsive website is the grid. We can use 2, 3, or more cells in a grid. These cells can be independent of each other or can duplicate one another. 

And here is what the grid looks like with images in desktop view.

And here is what the grid looks like with images in mobile view.

Modal:

Next, we will look at the modal. I am still looking for the modal in other builders, but it is a feature I like to use. It is one of several ways to offer more information but allows the viewer to choose whether to view it. This feature helps keep a more straightforward and cleaner page rather than cramming in information viewers may want to avoid seeing. By so doing, we can prevent losing visitors who become impatient wading through content they don’t want to get to the content they do want.

Here is what a modal might look like, but view the video below to demonstrate how it functions.

Three choices are available for launching a modal:

• Button: Launch the modal by clicking a button.
• Timer: Schedule the modal to pop up a certain number of seconds after the page opens.
• Exit: Set the modal to pop up when the visitor intends to exit the page.

Modal Plus Slider:

A modal will allow the use of any element. I like to use the slider in modals. I suggest using an image linked to a modal so the viewer can click the image and have a slide show pop-up of other related images.

Animation:

Another neat feature of Nicepage is animation. You will need to view the video to see this in action. Two blocks in the sample web page utilize animation, activated by scrolling. As the block emerges on the screen, the animation is triggered. Scrolling triggers the main image in the block shown below to zoom in. Each cell in the grid also uses zoom animation.

Accordion:

The next feature to highlight is the accordion. If you are unsure what the accordion feature is, you may have seen one without realizing it was an accordion. The modal is often used for FAQs, though that is only one use for them. Shown below is a FAQ accordion.

Reordering Blocks:

Web page blocks serve as units of related content. As such, blocks can serve as visual highlights of their content by using different backgrounds and other graphic design features. An excellent quality of Nicpage is the ease with which you can reorder blocks. Without moving individual elements on the page, you merely need to click an up or down arrow on the block to reorder it above or below the surrounding blocks. Moving a block can amount to significant page editing with the click of an arrow.

Additionally, there may be a block with content that is temporarily unwanted. Will you delete that block you have spent time designing? After all, you will eventually want to include it on the page again. No problem. Hide the block so it does not appear publicly.

Tab:

A similar feature to the accordion is the tab. The tab, like the accordion, allows information to remain hidden until a visitor chooses to view it. So as the example below shows, the tabs identify the data contained under that tab. It is much like a file folder. Clicking the tab reveals its contents.

Menu:

The last feature to highlight is the menu. The unique and convenient factor of the menu feature in Nicepage is that it is unnecessary to leave the page you are working on to edit the menu. No need to go to the WordPress widget and menu section to make menu changes.

Items on the menu can be added, removed, or reordered within the page design. Same with design elements such as hover, active, background, font, etc.

Conclusion:

I hope this article has been helpful. If you haven’t already seen the video or article for part one of this series, I encourage you to read, “My Personal Guide to All the Best Features in Nicepage, Part 1.”

Also, I hope you will use this link for a free download of Nicepage and check it out yourself.

If you have found this article to be helpful, please leave a comment below.

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My Personal Guide to All the Best Features in Nicepage, Part 1

 

Introduction

Hello, and welcome to the Digital Chowder blog. I’m Wayne, and this is the first of four posts and videos I will be doing about All the Best Features of Nicepage, my favorite website builder. This post will not be a how-to about how to use Nicepage. Nor will it be a review comparing Nicepage alongside other web builders. Instead, I will highlight some of my favorite features found in Nicepage.

This first post/video will address the Nicepage subscription plan, why I like it, and why it is a good fit for me. Then I will touch on the desktop app with Nicepage, giving an overview. Finally, I will discuss the options for publishing your website after designing it in the desktop app.

Nicepage Subscription Plans:

If you go to the Nice Page website and then to their premium page, you will see four subscription plans outlined. Each plan has two options: a subscription and a license. So what is the difference? With the license, you’re paying a one-time fee to purchase the software; with that, you’re getting one year of updates for the software. But beyond the first year, there will be an additional fee if you want any updates. I have chosen the subscription approach. With the subscription, you pay an annual fee and receive the software and all updates during the year. And it is ongoing.

When I started with Nice Page, I used the Personal plan since I only needed one website for my business plus a personal site. With the Personal plan, I could have as many as five websites. So that was quite adequate. But now I design websites for other businesses besides my own. So I need to use Nicepage for more than five websites. However, I don’t need an unlimited number of sites.

So, let’s jump over to the Elementor website and look at their plans to understand why the Nicepage subscription is a good fit for me. With Elementor, three plans start with the Essential plan, which is $59 a year. This plan allows you one website. If you jump to the Expert Plan, which is $199 a year, you are allowed 25 websites.

Now let’s go back to the Nicepage website. Back there, the Business plan offers a middle ground between the Personal and Pro plans, which Elementor does not have. The Business plan for $129 a year allows me 50 websites and additional features. This is just right for me. I need more than the Personal plan offers, but I don’t need all that the Pro plan provides. So the Business plan is the one I use. I would pay $199 annually at Elementor and only get 25 sites.

Desktop App:

The next feature I want to highlight is the desktop app with Nicepage. There is a desktop app for both Windows and Mac computers. If you’re building a WordPress website, then you also get a WordPress plugin, or if you’re doing a Joomla site, you get that Joomla plugin.

You can do the whole website on your computer before you import it to your WordPress website. But it is not required. Creating the site layout is the only portion of building a website that requires the desktop app. Once you have created a layout for your website, you can export the site to a zip file and install it as a WordPress theme. You can do the remainder of the design online. Or not! You can also build the complete site on your desktop before installing it online.

Once you have installed the design theme on your WordPress site, you can work back and forth between online and offline.

Once your site is online, you can edit it on the desktop or do it online, whichever you choose. I do both. I like to be able to do major edits on my desktop, knowing that when I do a save, it’s not going to go public.

Next, let’s look more closely at the desktop app.

You can check the video above to see what I’m talking about in the following comments.

As you view the desktop application listed in the left-hand column, you will see a list of your websites. Click the appropriate icon to open the site you want to work with. You can also delete a website you are no longer working with from this page. To create a new website, use the “New Site” button.

If you are creating a new website, you can start with a blank website and build the site from scratch, adding elements as you go. Or, you can use your graphics to form the bases of the site. Yet another option is to select a design template from the various categories listed. Once you choose a template, you can stay close to the template design or use it only as a starting point.

Publishing The Website:

When you are ready to export my website to an online host, I can click the “Publish” button. You can publish a temporary Nicepage-hosted site, an HTML format, or a WordPress theme.

The temporary “Website” option is quick and easy. Press the publish button to install the site on the Nicepage server. Then share the subdomain with a client for their review of the site. There is no configuration or installation or uploads to do to have a site looking like the one on your desktop.

Another option is an HTML site. This choice requires an FTP app to upload to the host server.

If you publish a WordPress site, use the output zip file to install in WordPress as you do with any other theme.

Conclusion

In this post, I have given an overview of Nicepage. In the next post, I will detail some of my favorite design features in Nicepage. Meanwhile, I encourage you to get a free Nicepage download and try it. Then come back to the other posts for further help.

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